SEO and Paid Media Specialist Global Grade 10

Position outputs

• Keyword Strategy: A list of target search terms that we want Barloworld to lead in.

• Paid Media Campaigns: Active, high-performing adverts across search engines and social media that bring in new sales leads.

• Monthly Traffic Reports: Simple summaries showing how many people visited the site and if our rankings have improved.

• SEO Audit Logs: A record of technical fixes made to the website to improve its health and "crawlability."

• Conversion Reports: Data showing how many visitors took action, such as requesting a quote or calling a branch.

• Optimise content for AI search.

• Budget & ROI Summaries: A clear breakdown of what was spent on ads and the return on investment (ROI) we achieved.

Qualification, Experience and Competencies

Essential:

• Diploma or degree in Marketing, Information Technology, or a related field.

• Valid certifications in Google Ads and Google Analytics.

• Two to four years’ experience in a dedicated SEO or Paid Media role.

• Proven track record of managing monthly budgets and improving search rankings.

Advantageous:

• Specialized certification in Social Media Marketing or Digital Content Strategy.

Work Experience

Essential:

• Three to four years’ experience managing business website search engine optimisation (preferably for a B2B or industrial brand).

• Experience using Paid media advertising (e.g., GoogleAds, Meta, LinkedIn)

• Strong writing skills with the ability to explain technical info in a simple, engaging way.

• Using analytical tools to create reports of varying levels for various stakeholders.

Knowledge

Essential:

• Familiarity with creative processes, and digital content workflows.

• Familiarity with SEO tools (like Semrush or Ahrefs) and how to manage content in a CMS like WordPress or SharePoint.

Advantageous:

• Experience within the industrial space.

Skills

Essential:

• Data Analysis: You should be comfortable looking at numbers and charts to see what is working and what needs to change.

• Search Engine Knowledge: A deep understanding of how Google ranks websites and how to improve those rankings.

• Platform Expertise: Expert at using Google Ads, LinkedIn Campaign Manager, and Google Analytics.

• Technical Writing: The ability to write short, punchy ad copy that makes people want to click.

• Basic Web Knowledge: Understanding how websites are built (HTML/CMS) so you can suggest technical improvements to the web team.

Personal Attributes

Essential:

• Attention to Detail: Small mistakes in settings or keywords can waste a lot of money; you need to be very precise.

• Curiosity: The digital world changes every day. You should enjoy learning about new updates and tools.

• Problem Solver: When traffic goes down or an ad is not working, you need to be able to figure out why and fix it.

• Patience: SEO takes time to show results, so you need to be consistent and stick to the plan.

• Business Minded: You do not just want "clicks"; you want to help the business find real customers who want to buy machinery.

• Clear Communicator: You can explain "techy" digital marketing results in a way that everyone else in the office can understand.

Advantageous:

• Focus on getting things done.

• Orientation towards growing and nurturing relationships.

• Strong inclination for change agility

• Preference for team-working

• Appreciation for challenging others with respect

• Perseverance

• Creative thinker and problem solver

• Focus on initiating action.

• Readiness to make and own decisions.