SEO & IA Search Senior Consultant

<div class="content-intro"><h3><strong>Who We Are</strong></h3> <p>VML, part of WPP, is a leading creative company that combines brand experience, customer experience, and commerce, creating connected brands to drive growth. VML is celebrated for its innovative and human first, award-winning work for blue chip client partners including AstraZeneca, Colgate-Palmolive, Dell, Ford, Microsoft, Nestlé, The Coca-Cola Company, and Wendy's. The agency is recognized by the Forrester Wave™ Reports, as a Leader among Marketing Creative and Content Service Providers, Commerce Services, Global Digital Experience Services, Global Marketing Services and, most recently, Marketing Measurement &amp; Optimization. In addition, VML’s specialist health network, VML Health, is one of the world’s largest and most awarded health agencies. VML’s global network is powered by 26,000 talented people across 55+ markets, with principal offices in Kansas City, New York, Detroit, London, São Paulo, Shanghai, Singapore, and Sydney.</p> <p><strong>About WPP</strong></p> <p>WPP is the trusted growth partner for the world’s leading brands. We unite&nbsp;cutting-edge media intelligence and data solutions, world-class creativity, next-generation production, transformative enterprise solutions and expert strategic counsel&nbsp;in a single company –&nbsp;powered by exceptional talent and our agentic marketing platform, WPP Open,&nbsp;to help our clients navigate change, capture opportunity and deliver transformational growth. For more information, visit&nbsp;<u><a href="http://wpp.com/" data-outlook-id="2714312b-312f-4651-9f88-d8a4e47547bc">WPP.com</a></u>.</p></div><p><em><span data-contrast="auto">El mundo del SEO ha cambiado, y por tanto sabemos&nbsp;que&nbsp;nuestros&nbsp;proyectos deben de adaptarse a la nueva realidad: el consumidor no solo busca en&nbsp;línea, si no que utiliza los buscadores en la inteligencia artificial o redes sociales, por lo que nuestra estrategia&nbsp;también&nbsp;se tiene que adaptar a ello.&nbsp;</span></em><span data-ccp-props="{&quot;201341983&quot;:0,&quot;335557856&quot;:16777215,&quot;335559740&quot;:342}">&nbsp;</span></p> <p>&nbsp;</p> <p><strong><span data-contrast="auto">Responsabilidades</span><span data-ccp-props="{&quot;201341983&quot;:0,&quot;335557856&quot;:16777215,&quot;335559740&quot;:342}">&nbsp;</span></strong></p> <ul> <li data-leveltext="●" data-font="Roboto" data-listid="1" data-list-defn-props="{&quot;335552541&quot;:1,&quot;335559685&quot;:720,&quot;335559991&quot;:360,&quot;469769226&quot;:&quot;Roboto&quot;,&quot;469769242&quot;:[8226],&quot;469777803&quot;:&quot;left&quot;,&quot;469777804&quot;:&quot;●&quot;,&quot;469777815&quot;:&quot;multilevel&quot;}" data-aria-posinset="1" data-aria-level="1"><span data-contrast="auto">Realizar auditorías SEO técnicas y de contenido.</span><span data-ccp-props="{&quot;201341983&quot;:0,&quot;335557856&quot;:16777215,&quot;335559685&quot;:1200,&quot;335559740&quot;:342}">&nbsp;</span></li> </ul> <ul> <li data-leveltext="●" data-font="Roboto" data-listid="1" data-list-defn-props="{&quot;335552541&quot;:1,&quot;335559685&quot;:720,&quot;335559991&quot;:360,&quot;469769226&quot;:&quot;Roboto&quot;,&quot;469769242&quot;:[8226],&quot;469777803&quot;:&quot;left&quot;,&quot;469777804&quot;:&quot;●&quot;,&quot;469777815&quot;:&quot;multilevel&quot;}" data-aria-posinset="2" data-aria-level="1"><span data-contrast="auto">Implementar estrategias de optimización tanto para buscadores tradicionales como para motores generativos (ChatGPT, Gemini, etc.).</span><span data-ccp-props="{&quot;201341983&quot;:0,&quot;335557856&quot;:16777215,&quot;335559685&quot;:1200,&quot;335559740&quot;:342}">&nbsp;</span></li> </ul> <ul> <li data-leveltext="●" data-font="Roboto" data-listid="1" data-list-defn-props="{&quot;335552541&quot;:1,&quot;335559685&quot;:720,&quot;335559991&quot;:360,&quot;469769226&quot;:&quot;Roboto&quot;,&quot;469769242&quot;:[8226],&quot;469777803&quot;:&quot;left&quot;,&quot;469777804&quot;:&quot;●&quot;,&quot;469777815&quot;:&quot;multilevel&quot;}" data-aria-posinset="3" data-aria-level="1"><span data-contrast="auto">Crear y optimizar contenido para mejorar el posicionamiento&nbsp;para SEO / AEO /GEO.</span><span data-ccp-props="{&quot;201341983&quot;:0,&quot;335557856&quot;:16777215,&quot;335559685&quot;:1200,&quot;335559740&quot;:342}">&nbsp;</span></li> </ul> <ul> <li data-leveltext="●" data-font="Roboto" data-listid="1" data-list-defn-props="{&quot;335552541&quot;:1,&quot;335559685&quot;:720,&quot;335559991&quot;:360,&quot;469769226&quot;:&quot;Roboto&quot;,&quot;469769242&quot;:[8226],&quot;469777803&quot;:&quot;left&quot;,&quot;469777804&quot;:&quot;●&quot;,&quot;469777815&quot;:&quot;multilevel&quot;}" data-aria-posinset="4" data-aria-level="1"><span data-contrast="auto">Realizar&nbsp;keyword&nbsp;research&nbsp;y análisis de la competencia.</span><span data-ccp-props="{&quot;201341983&quot;:0,&quot;335557856&quot;:16777215,&quot;335559685&quot;:1200,&quot;335559740&quot;:342}">&nbsp;</span></li> </ul> <ul> <li data-leveltext="●" data-font="Roboto" data-listid="1" data-list-defn-props="{&quot;335552541&quot;:1,&quot;335559685&quot;:720,&quot;335559991&quot;:360,&quot;469769226&quot;:&quot;Roboto&quot;,&quot;469769242&quot;:[8226],&quot;469777803&quot;:&quot;left&quot;,&quot;469777804&quot;:&quot;●&quot;,&quot;469777815&quot;:&quot;multilevel&quot;}" data-aria-posinset="5" data-aria-level="1"><span data-contrast="auto">Monitorear y analizar el rendimiento&nbsp;del posicionamiento, y elaborar informes de&nbsp;KPIs&nbsp;que aporten aplicaciones concretas.</span><span data-ccp-props="{&quot;201341983&quot;:0,&quot;335557856&quot;:16777215,&quot;335559685&quot;:1200,&quot;335559740&quot;:342}">&nbsp;</span></li> </ul> <ul> <li data-leveltext="●" data-font="Roboto" data-listid="1" data-list-defn-props="{&quot;335552541&quot;:1,&quot;335559685&quot;:720,&quot;335559991&quot;:360,&quot;469769226&quot;:&quot;Roboto&quot;,&quot;469769242&quot;:[8226],&quot;469777803&quot;:&quot;left&quot;,&quot;469777804&quot;:&quot;●&quot;,&quot;469777815&quot;:&quot;multilevel&quot;}" data-aria-posinset="6" data-aria-level="1"><span data-contrast="auto">Colaborar con otros equipos para producir contenido relevante, atractivo y optimizado para diferentes plataformas, incluidas las de vídeo corto y social&nbsp;search.</span><span data-ccp-props="{&quot;201341983&quot;:0,&quot;335557856&quot;:16777215,&quot;335559685&quot;:1200,&quot;335559740&quot;:342}">&nbsp;</span></li> </ul> <ul> <li data-leveltext="●" data-font="Roboto" data-listid="1" data-list-defn-props="{&quot;335552541&quot;:1,&quot;335559685&quot;:720,&quot;335559991&quot;:360,&quot;469769226&quot;:&quot;Roboto&quot;,&quot;469769242&quot;:[8226],&quot;469777803&quot;:&quot;left&quot;,&quot;469777804&quot;:&quot;●&quot;,&quot;469777815&quot;:&quot;multilevel&quot;}" data-aria-posinset="7" data-aria-level="1"><span data-contrast="auto">Diseñar estrategias de digital PR y&nbsp;link&nbsp;building&nbsp;con medios, comunidades e&nbsp;influencers&nbsp;para fortalecer la reputación y la autoridad de dominio.</span><span data-ccp-props="{&quot;201341983&quot;:0,&quot;335557856&quot;:16777215,&quot;335559685&quot;:1200,&quot;335559740&quot;:342}">&nbsp;</span></li> </ul> <ul> <li data-leveltext="●" data-font="Roboto" data-listid="1" data-list-defn-props="{&quot;335552541&quot;:1,&quot;335559685&quot;:720,&quot;335559991&quot;:360,&quot;469769226&quot;:&quot;Roboto&quot;,&quot;469769242&quot;:[8226],&quot;469777803&quot;:&quot;left&quot;,&quot;469777804&quot;:&quot;●&quot;,&quot;469777815&quot;:&quot;multilevel&quot;}" data-aria-posinset="8" data-aria-level="1"><span data-contrast="auto">Experimentar con formatos y algoritmos de descubrimiento en plataformas sociales.</span><span data-ccp-props="{&quot;201341983&quot;:0,&quot;335557856&quot;:16777215,&quot;335559685&quot;:1200,&quot;335559740&quot;:342}">&nbsp;</span></li> </ul> <ul> <li data-leveltext="●" data-font="Roboto" data-listid="1" data-list-defn-props="{&quot;335552541&quot;:1,&quot;335559685&quot;:720,&quot;335559991&quot;:360,&quot;469769226&quot;:&quot;Roboto&quot;,&quot;469769242&quot;:[8226],&quot;469777803&quot;:&quot;left&quot;,&quot;469777804&quot;:&quot;●&quot;,&quot;469777815&quot;:&quot;multilevel&quot;}" data-aria-posinset="9" data-aria-level="1"><span data-contrast="auto">Analizar visibilidad más allá del tráfico orgánico: respuestas generadas por IA, interacciones sociales y conversiones no de marca.</span><span data-ccp-props="{&quot;201341983&quot;:0,&quot;335557856&quot;:16777215,&quot;335559685&quot;:1200,&quot;335559740&quot;:342}">&nbsp;</span></li> </ul> <p>&nbsp;</p> <p><strong><span data-contrast="auto">Si te apasiona el SEO, la evolución del contenido en la era de la inteligencia artificial y las nuevas formas de descubrimiento digital, queremos conocerte.</span></strong><span data-ccp-props="{&quot;134233117&quot;:false,&quot;134233118&quot;:false,&quot;335559738&quot;:240,&quot;335559739&quot;:240}">&nbsp;</span></p> <hr> <p><strong><span data-contrast="auto">Requisitos</span><span data-ccp-props="{&quot;201341983&quot;:0,&quot;335557856&quot;:16777215,&quot;335559740&quot;:342}">&nbsp;</span></strong></p> <ul> <li data-leveltext="●" data-font="Roboto" data-listid="3" data-list-defn-props="{&quot;335552541&quot;:1,&quot;335559685&quot;:720,&quot;335559991&quot;:360,&quot;469769226&quot;:&quot;Roboto&quot;,&quot;469769242&quot;:[8226],&quot;469777803&quot;:&quot;left&quot;,&quot;469777804&quot;:&quot;●&quot;,&quot;469777815&quot;:&quot;multilevel&quot;}" data-aria-posinset="1" data-aria-level="1"><span data-contrast="auto">Al menos 3-4 años&nbsp;de experiencia&nbsp;en las&nbsp;principales funciones descritas.</span><span data-ccp-props="{&quot;201341983&quot;:0,&quot;335557856&quot;:16777215,&quot;335559685&quot;:1200,&quot;335559740&quot;:342}">&nbsp;</span></li> </ul> <ul> <li data-leveltext="●" data-font="Roboto" data-listid="3" data-list-defn-props="{&quot;335552541&quot;:1,&quot;335559685&quot;:720,&quot;335559991&quot;:360,&quot;469769226&quot;:&quot;Roboto&quot;,&quot;469769242&quot;:[8226],&quot;469777803&quot;:&quot;left&quot;,&quot;469777804&quot;:&quot;●&quot;,&quot;469777815&quot;:&quot;multilevel&quot;}" data-aria-posinset="2" data-aria-level="1"><span data-contrast="auto">Que recientemente te has interesado o hayas trabajado en nuevas plataformas de búsqueda.</span><span data-ccp-props="{&quot;201341983&quot;:0,&quot;335557856&quot;:16777215,&quot;335559685&quot;:1200,&quot;335559740&quot;:342}">&nbsp;</span></li> </ul> <ul> <li data-leveltext="●" data-font="Roboto" data-listid="3" data-list-defn-props="{&quot;335552541&quot;:1,&quot;335559685&quot;:720,&quot;335559991&quot;:360,&quot;469769226&quot;:&quot;Roboto&quot;,&quot;469769242&quot;:[8226],&quot;469777803&quot;:&quot;left&quot;,&quot;469777804&quot;:&quot;●&quot;,&quot;469777815&quot;:&quot;multilevel&quot;}" data-aria-posinset="3" data-aria-level="1"><span data-contrast="auto">Que hayas trabajado con algunas de las siguientes herramientas:&nbsp;Screaming&nbsp;Frog, Google&nbsp;Analytics, Google&nbsp;Search&nbsp;Console,&nbsp;SEMrush,&nbsp;Ahrefs,&nbsp;Moz, etc.).</span><span data-ccp-props="{&quot;201341983&quot;:0,&quot;335557856&quot;:16777215,&quot;335559685&quot;:1200,&quot;335559740&quot;:342}">&nbsp;</span></li> <li data-leveltext="●" data-font="Roboto" data-listid="3" data-list-defn-props="{&quot;335552541&quot;:1,&quot;335559685&quot;:720,&quot;335559991&quot;:360,&quot;469769226&quot;:&quot;Roboto&quot;,&quot;469769242&quot;:[8226],&quot;469777803&quot;:&quot;left&quot;,&quot;469777804&quot;:&quot;●&quot;,&quot;469777815&quot;:&quot;multilevel&quot;}" data-aria-posinset="4" data-aria-level="1"><span data-contrast="auto">Nivel alto de inglés</span><span data-ccp-props="{&quot;201341983&quot;:0,&quot;335557856&quot;:16777215,&quot;335559685&quot;:1200,&quot;335559740&quot;:342}">&nbsp;</span></li> </ul><div class="content-conclusion"><p><span class="normaltextrun"><span lang="EN-GB"><span lang="EN-GB">We believe the best work happens when we're together, fostering creativity, collaboration, and connection. That's why we’ve adopted a hybrid approach, with teams in the office an average of four days a week. If you require accommodations or flexibility, please discuss this with the hiring team during the interview process.</span></span></span></p> <p><span class="normaltextrun"><span lang="EN-GB">WPP (VML) is an equal opportunity employer and considers applicants for all positions without discrimination or regard to characteristics. We are committed to fostering a culture of respect in which everyone feels they belong and has the same opportunities to progress in their careers.</span></span><span class="scxw176048299"><span lang="EN-GB">&nbsp;</span></span></p> <p><span class="scxw176048299"><span lang="EN-GB">VML is a WPP agency (NYSE: WPP). For more information, please visit  <a href="https://www.vml.com/" target="_blank">www.vml.com</a>, and follow along on&nbsp;<a href="https://www.instagram.com/vml_global/?hl=en">Instagram</a>, <a href="https://www.linkedin.com/company/vml/">LinkedIn</a>, and <a href="https://x.com/vml_global?lang=en">X</a>.</span></span></p> <p>When you click "Submit Application", this will send any information you add below to VML. Before you do this, we think it's a good idea to read through our&nbsp;<a href="https://www.vml.com/recruitment-privacy-policy">Recruitment Privacy Policy</a>. California residents should read our&nbsp;<a href="https://www.vml.com/california-recruitment-privacy-notice">California Recruitment Privacy Notice</a>. This explains what we do with your personal data when you apply for a role with us, and, how you can update the information you have provided us with or how to remove it.</p></div>