Senior SEO Program Manager

<p>We are seeking an experienced and highly skilled <strong>Senior SEO Program Manager</strong>&nbsp;to join our SEO team. The ideal candidate should have a deep understanding of SEO, a proven track record in driving organic growth, and possess a strategic mindset that can identify and execute innovative initiatives that will give our websites an edge. You will work closely with our Product, engineering, BI, and UX teams to develop and implement innovative strategies that boost our search engine rankings and contribute to our overall growth.</p> <p>&nbsp;</p> <p><strong data-stringify-type="bold">ABOUT THIS TEAM</strong></p> <p>We’re the SEO team, and our focus is on growing organic traffic, improving website visibility, and keeping the site healthy. We run on 2-week sprints and manage SEO programs from start to finish. Our go-to tools include JIRA, Google Search Console, Ahrefs, Screaming Frog, and Heatmapping tools — they’re essential to how we work. As a team, we value efficiency, clear communication, analytical thinking, and strong collaboration. In this role, you’ll work closely with our design and development teams, taking projects from idea to execution. If you’re organized, strategic, and love driving results — we’d love to hear from you!</p> <p>&nbsp;</p> <p><strong>How do we work?</strong></p> <ul> <li>Execute and develop the global SEO strategy of our portals and products.</li> <li>Collaborate on quarterly plans and long-term SEO strategy with SEO leaders, as well as other Marketing and Business leaders.</li> <li>Work closely and partner with teams from the US, Puerto Rico, India, and Poland, such as Product, Design/UX, Content, Engineering, and Customer Support, to plan, organize, and manage cross-team collaboration &amp; shared projects aimed at maximizing business growth.</li> <li>Create and optimize SEO, UX, and content of our portals and products.</li> <li>Monitor SEO performance and constantly look for opportunities to scale organic traffic and sales.</li> <li>Own our SEO traffic and revenue goals.</li> <li>Each quarter, review and set team and individual goals in our Roadmap to grow our SEO performance and track progress against monthly goals and the yearly budget.</li> </ul> <p>&nbsp;</p> <p><strong>Technologies/tools we use:</strong></p> <ul> <li>SEO: Ahrefs, Google Search Console, Google Analytics 4, Screaming Frog, and more.</li> <li>Content: custom CMS and WordPress, internal tools, and more.</li> <li>CRO: Internal A/B testing tool.</li> <li>Data and reporting: Sisense, Microstrategy, Looker, R, internal tools.</li> <li>JIRA, Google Workspace, Slack, Zoom, Workday.</li> </ul> <p>&nbsp;</p> <p><strong data-stringify-type="bold">WHAT YOU’LL DO</strong></p> <ul> <li><strong>Develop</strong> and <strong>implement</strong> a comprehensive SEO strategy for resume products, aligning with business goals and targets.</li> <li><strong>Plan and coordinate</strong> SEO execution across Technical SEO, Design, Content, and Engineering functional teams.</li> <li><strong>Own</strong> KPIs for organic traffic and conversions for the resume builder.</li> <li><strong>Analyze</strong> SEO data using tools like Google Analytics, Google Search Console, and SEO tools to track metrics.</li> <li><strong>Monitor</strong> and <strong>refine</strong> existing best practices to meet company objectives, strategies, and forecasts.</li> <li><strong>Measure</strong> and <strong>report</strong> on SEO performance, including organic traffic, keyword rankings, and conversion rates.</li> <li><strong>Present</strong> SEO performance reports to stakeholders and <strong>demonstrate</strong> the ROI of SEO efforts.</li> <li><strong>Secure</strong> top positions for websites for high-intent keywords related to content.</li> <li><strong>Identify</strong> growth opportunities and innovative SEO tactics by exploring cutting-edge strategies and techniques.</li> <li><strong>Generate</strong> high-quality backlinks from authoritative domains to boost search engine rankings.</li> <li><strong>Collaborate</strong> closely with product teams to develop a cohesive approach to SEO, content marketing, and go-to-market activities.</li> <li><strong>Conduct</strong> in-depth analysis of competitors' SEO landing pages and performance to identify opportunities and inform SEO strategies.</li> <li><strong>Perform</strong> regular internal SEO audits, <strong>maintain</strong> an up-to-date TAM analysis, and <strong>assess</strong> the capture of high-intent search traffic compared to competitors through analysis and keyword research.</li> <li><strong>Proactively stay</strong> ahead of SEO trends, algorithm updates, and industry best practices, including leveraging AI/ML for content and asset generation.</li> </ul> <p>&nbsp;</p> <p><strong data-stringify-type="bold">WHAT YOU’LL NEED</strong></p> <ul> <li>Proven track record of <strong>designing and executing SEO and content</strong> strategy in the US market.</li> <li>Deep knowledge of SEO best practices, tools, and techniques.</li> <li>Excellent analytical and problem-solving skills.</li> <li>Strategic and creative thinking.</li> <li>Strong communication and collaboration skills.</li> <li>Effective time and project management skills.</li> <li>Adaptability to fast-paced situations and ambiguity.</li> <li>Detail-oriented, organized, and punctual approach.</li> <li>Experience with WordPress and JIRA.</li> <li>Bachelor's degree in marketing, computer science, data science, or a related field.</li> <li>Comfort and aptitude for data analysis, including Google Analytics, and expertise in SQL, Microstrategy, or equivalent tools.</li> <li>Proficiency in English language.</li> </ul> <p>&nbsp;</p> <p><strong data-stringify-type="bold">WHAT’S GOOD TO HAVE</strong></p> <ul> <li>Experience collaborating closely with internal design teams to bring creative concepts to life.</li> <li>Knowledge of HTML, CSS, and JavaScript (a plus)</li> <li>A strong track record of working with developers or engineering teams in an agile environment.</li> <li>Confidence in managing projects end-to-end — from ideation through execution and delivery.</li> <li>Ability to translate ideas into clear plans and communicate effectively across teams.</li> <li>A proactive, solution-oriented mindset and comfort navigating cross-functional work.</li> </ul> <p>&nbsp;</p> <p><strong data-stringify-type="bold">HERE’S A FEW OF OUR PERKS &amp; BENEFITS</strong></p> <ul> <li style="font-weight: bold;"><strong>Salary range: 13500 - 15500 PLN gross (Employment agreement / Umowa o Pracę)</strong></li> <li> <div id=":i3v" class="Am aiL Al editable LW-avf tS-tW tS-tY"><strong>Private healthcare</strong> (Medicover, medical-only or medical with dental care individual package, 100% paid by BOLD).</div> </li> <li> <div id=":i3v" class="Am aiL Al editable LW-avf tS-tW tS-tY"><strong>Mental health</strong> support and resources.</div> </li> <li> <div id=":i3v" class="Am aiL Al editable LW-avf tS-tW tS-tY"><strong>Multisport Plus card </strong>(individual package, 100% paid by BOLD).</div> </li> <li> <div id=":i3v" class="Am aiL Al editable LW-avf tS-tW tS-tY"><strong>Udemy Business</strong> access.</div> </li> <li> <div id=":i3v" class="Am aiL Al editable LW-avf tS-tW tS-tY"><strong>100% remote work</strong> (You must live in Poland or be willing to relocate to Poland to be considered for this role.).</div> </li> <li> <div id=":i3v" class="Am aiL Al editable LW-avf tS-tW tS-tY"><strong>Flexible work hours</strong> (Each team has their own working habits and obligatory meetings.).</div> </li> <li> <div id=":i3v" class="Am aiL Al editable LW-avf tS-tW tS-tY"><strong>Workation</strong> (up to 10 working days a year within EEA).</div> </li> <li> <div id=":i3v" class="Am aiL Al editable LW-avf tS-tW tS-tY"><strong>Equity in Company</strong>.</div> </li> <li> <div id=":i3v" class="Am aiL Al editable LW-avf tS-tW tS-tY"><strong>Optional office spaces</strong> in Warsaw, Krakow, Wroclaw, Gdansk, or Poznan.</div> </li> <li> <div id=":i3v" class="Am aiL Al editable LW-avf tS-tW tS-tY"><strong>Home office reimbursement</strong> (one-time equipment purchase, internet reimbursement).</div> </li> <li> <div id=":i3v" class="Am aiL Al editable LW-avf tS-tW tS-tY"><strong>Benefits cafeteria platform</strong>.</div> </li> </ul> <p>&nbsp;</p><div class="content-conclusion"><p><strong data-stringify-type="bold">About Bold</strong><br><strong>We Transform Work Lives</strong><br>As an established global organization, BOLD helps people find jobs. Our story is one of growth, success, and professional fulfillment. We create digital products that have empowered millions of people in 180 countries to build stronger resumes, cover letters, and CVs. The result of our work helps people interview confidently, finding the right job in less time. Our employees are experts, learners, contributors, and creatives.</p> <p><strong>We Celebrate And Promote Diversity And Inclusion</strong><br>We value our position as an Equal Opportunity Employer. We hire based on qualifications, merit, and our business needs. We don't discriminate regarding race, color, religion, gender, pregnancy, national origin or citizenship, ancestry, age, physical or mental disability, veteran status, sexual orientation, gender identity or expression, marital status, genetic information, or any other applicable characteristic protected by law.<br><br>Under San Francisco's Fair Chance Ordinance, qualified applicants with arrest and conviction records will be considered for the position.</p></div>