SEO Specialist Senior

<div> <div> <div>&nbsp;</div> <div>You are passionate about how people discover brands in a fast‑changing search landscape, and you want your work to make a visible impact. As&nbsp;<strong>Senior SEO Specialist on hybrid model located in Buenos Aires</strong>, you will play a key role within the LATAM Marketing team, shaping how our brand is found across traditional search and emerging discovery platforms.</div> </div> </div> <h2><strong>The Wow</strong></h2> <div> <div>This is a high‑impact role where you truly own organic visibility for Argentina. You will work at the<strong> intersection of SEO, AI‑driven discovery, and brand strategy</strong>, influencing how users discover us today and in the future.</div> </div> <h2><strong>A taster of what you will be involved with:&nbsp;</strong></h2> <p><strong>&nbsp; &nbsp; &nbsp; &nbsp;&nbsp;</strong></p> <div> <ul> <li>Translate business objectives and market opportunities into prioritized<strong> SEO roadmaps</strong> that balance growth, scalability, and risk</li> <li>Monitor i<strong>ndustry trends </strong>and conduct ongoing search and competitor research to inform and adapt market‑level <em>SEO strategies</em></li> <li>Execute optimisation initiatives and audits across <strong>onsite, offsite, and technical SEO</strong>, prioritising actions by performance, efficiency, and impact</li> <li>Actively monitor performance and deliver clear insights through reporting on<strong> Organic Search and Discoverability</strong> KPIs to the LATAM SEO Manager and local marketing teams</li> <li>Collaborate with local stakeholders to embed Organic Search and Discoverability best practices, including entities, topical authority, and E‑E‑A‑T principles</li> <li>Manage deliverables from external agencies and freelancers, ensuring strong ROI, quality, and performance</li> <li>Proactively identify and mitigate SEO risks to protect brand reputation and domain performance</li> <li>Contribute to shared best practices, documentation, and learnings to raise SEO and discoverability maturity across the wider organisation</li> </ul> </div> <h2><strong>What we are looking for</strong></h2> <ul> <li> <div> <ul> <li class="___ccc16d0 fje8fi8 f1ng9h0j f1bwykku f18jd3zf">Strong hands‑on experience owning and executing <strong>SEO strategies in a dynamic environment</strong></li> <li class="___ccc16d0 fje8fi8 f1ng9h0j f1bwykku f18jd3zf">Solid understanding of onsite, offsite, and technical SEO, including audits and optimisation at scale</li> <li class="___ccc16d0 fje8fi8 f1ng9h0j f1bwykku f18jd3zf">Experience translating business goals into prioritised, actionable <strong>SEO roadmaps</strong></li> <li class="___ccc16d0 fje8fi8 f1ng9h0j f1bwykku f18jd3zf">Confidence analysing performance data and communicating insights to both technical and non‑technical stakeholders</li> <li class="___ccc16d0 fje8fi8 f1ng9h0j f1bwykku f18jd3zf">Experience working with SEO tools such as <strong>Ahrefs, SEMrush, Conductor, GA4, and AI</strong> or automation tools</li> <li class="___ccc16d0 fje8fi8 f1ng9h0j f1bwykku f18jd3zf">Professional working proficiency in English and native‑level Spanish (Argentina)</li> </ul> <div class="paragraph-in-scc-markdown-text ___1ngh792 ftgm304 f1iaxwol"><strong>Nice‑to‑have:</strong></div> <ul> <li class="___ccc16d0 fje8fi8 f1ng9h0j f1bwykku f18jd3zf">Experience working with AI‑driven search, discovery platforms, or emerging search experiences</li> <li class="___ccc16d0 fje8fi8 f1ng9h0j f1bwykku f18jd3zf">Familiarity with entity‑based SEO, topical authority, and E‑E‑A‑T frameworks</li> <li class="___ccc16d0 fje8fi8 f1ng9h0j f1bwykku f18jd3zf">Experience collaborating in regional or global matrix organisations</li> </ul> </div> </li> </ul> <h1 style="text-align: left;"><strong>What we offer</strong></h1> <p>Much like riding a rollercoaster, sometimes life at Betsson can be lightning fast with twists and turns but always FUN! Then again, what else would you expect from a business 75% millennial and 1700 strong, spread across 7 offices with 900 based out of our Malta HQ alone! We recognise it may not be for the faint-hearted, but if you’re a go-getter, initiator and adrenaline junkie, always striving to push the boundaries and challenge yourself, then you’ll fit right in.</p> <p style="text-align: center;">&nbsp;</p> <h2>Challenge accepted?</h2> <p><strong><em>By submitting your application, you understand that your personal data will be processed as set out in our <a href="https://eur01.safelinks.protection.outlook.com/?url=https%3A%2F%2Fwww.betssongroup.com%2Fprivacy-policy%2F&amp;data=02%7C01%7C%7C3a20ee474bdc4c6e3c0708d7f25cecc8%7Cc514bc364b3348d2bbb1a3c97d4bf41d%7C0%7C0%7C637244353233614389&amp;sdata=AU%2Fhd6%2BEo1YFOdJ4nv%2FfKCYpmRNmvuzPrTyiZlbgys4%3D&amp;reserved=0">Privacy Policy</a></em></strong></p> <p style="text-align: center;">&nbsp;</p>