SEO Specialist

<h3 data-path-to-node="1">Latin America | 100% Remote</h3> <h3 data-path-to-node="2">About CodeRoad</h3> <p data-path-to-node="3">CodeRoad provides end-to-end software development services, helping businesses scale with ideal infrastructure solutions. From staff augmentation to dedicated IT teams and general software engineering, our nearshore technology services empower businesses to thrive in an ever-evolving digital landscape.</p> <h3 data-path-to-node="4">About the Role</h3> <p data-path-to-node="5">The Senior SEO Specialist will serve as the technical and strategic backbone of our client's premium organic search initiatives. In this role, you will own the end-to-end evaluation of website performance data, architect advanced content and keyword strategies, and anchor monthly strategic collaborations with Digital Marketing Managers, Copywriters, and Performance Managers to ensure maximum search visibility.</p> <p data-path-to-node="6">This role is critical to accelerating our client's organic growth and market share across English-language markets. Operating within U.S. time zones, you will act as the primary point of contact for all complex search engine optimization questions, transforming raw analytics into high-impact, scalable solutions that directly move the needle on client KPIs.</p> <h3 data-path-to-node="7">Key Responsibilities</h3> <ul data-path-to-node="8"> <li> <p data-path-to-node="8,0,0"><strong data-path-to-node="8,0,0" data-index-in-node="0">Optimize</strong> client website performance and organic KPIs by executing advanced, white-hat search engine optimization tactics and custom webpage optimizations.</p> </li> <li> <p data-path-to-node="8,1,0"><strong data-path-to-node="8,1,0" data-index-in-node="0">Analyze</strong> complex website performance data—including organic traffic, conversion rates, and keyword rankings—utilizing standard analytics platforms to identify performance gaps and growth opportunities.</p> </li> <li> <p data-path-to-node="8,2,0"><strong data-path-to-node="8,2,0" data-index-in-node="0">Lead</strong> strategic alignment sessions with internal stakeholders, including Copywriters, Campaign Coordinators, and Social Media teams, to design unified digital marketing strategies.</p> </li> <li> <p data-path-to-node="8,3,0"><strong data-path-to-node="8,3,0" data-index-in-node="0">Design</strong> and deliver comprehensive, client-facing reports that synthesize organic performance data, previous strategy impacts, and future content roadmaps.</p> </li> <li> <p data-path-to-node="8,4,0"><strong data-path-to-node="8,4,0" data-index-in-node="0">Troubleshoot</strong> negative trends in search engine visibility and key performance indicators, diagnosing root causes and implementing rapid corrective actions.</p> </li> <li> <p data-path-to-node="8,5,0"><strong data-path-to-node="8,5,0" data-index-in-node="0">Collaborate</strong> directly with Digital Marketing Managers as the core SEO consultant, fulfilling high-level requests for competitive research, market analysis, and Google Business Profile optimization.</p> </li> </ul> <h3 data-path-to-node="9">Requirements</h3> <ul data-path-to-node="10"> <li> <p data-path-to-node="10,0,0"><strong data-path-to-node="10,0,0" data-index-in-node="0">3+ years of experience</strong> in SEO or digital marketing (or 5 years of experience in a related field in lieu of formal education).</p> </li> <li> <p data-path-to-node="10,1,0"><strong data-path-to-node="10,1,0" data-index-in-node="0">Proven experience</strong> managing comprehensive SEO strategies specifically for U.S.-based companies, with deep expertise in English-language content optimization.</p> </li> <li> <p data-path-to-node="10,2,0"><strong data-path-to-node="10,2,0" data-index-in-node="0">Solid Tech Stack</strong> proficiency, including working knowledge of <strong data-path-to-node="10,2,0" data-index-in-node="61">Google Analytics</strong>, <strong data-path-to-node="10,2,0" data-index-in-node="79">Google Search Console</strong>, and basic <strong data-path-to-node="10,2,0" data-index-in-node="112">HTML/CSS</strong>.</p> </li> <li> <p data-path-to-node="10,3,0"><strong data-path-to-node="10,3,0" data-index-in-node="0">Advanced experience</strong> with industry-standard SEO platforms such as <strong data-path-to-node="10,3,0" data-index-in-node="65">SEMrush</strong>, <strong data-path-to-node="10,3,0" data-index-in-node="74">Moz Pro</strong>, <strong data-path-to-node="10,3,0" data-index-in-node="83">Majestic SEO</strong>, or <strong data-path-to-node="10,3,0" data-index-in-node="100">Google Trends</strong>.</p> </li> <li> <p data-path-to-node="10,4,0"><strong data-path-to-node="10,4,0" data-index-in-node="0">Ownership mindset</strong> with a self-directed, driven approach to managing competing priorities in a fast-paced environment.</p> </li> <li> <p data-path-to-node="10,5,0"><strong data-path-to-node="10,5,0" data-index-in-node="0">Advanced English</strong> skills (excellent written and verbal communication are mandatory for client-facing reporting).</p> </li> </ul> <h3 data-path-to-node="11">Nice to Have</h3> <ul data-path-to-node="12"> <li> <p data-path-to-node="12,0,0">Specialized SEO experience within the <strong data-path-to-node="12,0,0" data-index-in-node="38">Automotive industry</strong> ecosystem.</p> </li> <li> <p data-path-to-node="12,1,0">Active industry certifications (<strong data-path-to-node="12,1,0" data-index-in-node="32">Google Analytics</strong>, <strong data-path-to-node="12,1,0" data-index-in-node="50">Google Ads</strong>, <strong data-path-to-node="12,1,0" data-index-in-node="62">HubSpot</strong>, etc.).</p> </li> <li> <p data-path-to-node="12,2,0">Familiarity with technical SEO auditing tools like <strong data-path-to-node="12,2,0" data-index-in-node="51">Screaming Frog</strong> or <strong data-path-to-node="12,2,0" data-index-in-node="69">DeepCrawl</strong>.</p> </li> <li> <p data-path-to-node="12,3,0">Exposure to automated reporting tools and data visualization dashboards (e.g., <strong data-path-to-node="12,3,0" data-index-in-node="79">Looker Studio</strong>).</p> </li> </ul> <h3 data-path-to-node="13">What You’ll Love</h3> <ul data-path-to-node="14"> <li> <p data-path-to-node="14,0,0">100% Remote</p> </li> <li> <p data-path-to-node="14,1,0">Holidays off</p> </li> <li> <p data-path-to-node="14,2,0">Paid Time Off</p> </li> <li> <p data-path-to-node="14,3,0">Health insurance assistance</p> </li> <li> <p data-path-to-node="14,4,0">Competitive USD compensation</p> </li> <li> <p data-path-to-node="14,5,0">Growth opportunities</p> </li> </ul>