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SEO Strategy Manager (with focus on AI)

scandiweb
Tbilisi€2k–2kRemote3w ago
Employment
Full-time

About the role

What are the responsibilities of an SEO Strategy Manager?

  • Own SEO strategy and KPI progress across assigned client accounts.
  • Act as the main strategic point of contact for clients, providing clear updates, proactive recommendations, and confident direction.
  • Lead strategy reviews, reporting calls, and QBRs, connecting SEO performance to business impact.
  • Monitor risks, blockers, and signs of client concern or dissatisfaction, and create recovery plans before issues escalate.
  • Identify growth opportunities and propose new initiatives or scope expansions that can drive measurable results.
  • Turn recurring SEO tasks into repeatable templates, workflows, or automation.
  • Set up monitoring for ranking changes, technical issues, competitor activity, and visibility gaps in AI search results.
  • Build recurring processes for auditing and improving technical SEO, structured data, internal linking, and content visibility.
  • Monitor how often clients’ brands are mentioned or recommended in AI search results, identify gaps, and suggest actions to improve visibility.
  • Decide which SEO tasks should be handled by specialists, AI tools, or a combination of both.
  • Create quality checks for automated SEO workflows, combining tool-based checks with human review.
  • Maintain shared prompt, workflow, and automation libraries for the SEO team.
  • Help SEO Specialists adopt AI tools and workflows in a structured, quality-controlled way.
  • Continuously identify repetitive work that can be simplified, automated, or improved.
  • Stay up to date with SEO, AI search behavior, algorithm updates, and automation tools.
  • Turn new trends and tools into practical workflows that improve client delivery and results.

What do we expect from an SEO Strategy Manager?

  • Proven experience building and leading SEO strategies, preferably in an agency, eCommerce, or client-facing environment.
  • Strong understanding of technical SEO, on-page SEO, content strategy, internal linking, off-page SEO, reporting, and performance analysis.
  • Ability to connect SEO work to business goals such as visibility, traffic, conversions, revenue impact, and growth.
  • Ownership mindset toward SEO KPIs – you take responsibility for improving performance, not only reporting on it.
  • Practical understanding of how AI search is changing organic visibility, including AI-generated answers, LLM recommendations, source credibility, and brand mentions.
  • Hands-on experience using AI tools or automation to improve SEO workflows.
  • Ability to turn recurring SEO tasks into clear, repeatable workflows with quality checks.
  • Good judgment on which tasks should be automated, which need human expertise, and where both should work together.
  • Excellent client communication skills and confident English, with the ability to explain complex SEO and AI search topics clearly.
  • Ability to manage expectations, handle difficult conversations, and provide confident strategic direction.
  • Structured thinking: turning strategy into roadmaps, tasks, and measurable outcomes.
  • Confidence to challenge assumptions and act as a trusted strategic advisor.
  • Coding or agent frameworks such as Claude Code, Cursor, Codex, or similar tools.
  • SEO and analytics tools such as Google Search Console, Ahrefs, Semrush, Screaming Frog, and GA4.

What we offer

  • Competitive starting salary relative to the market - 2100-2400 EUR NET;
  • Performance-based bonuses tied to successful project delivery and client outcomes;
  • Exciting travel opportunities;
  • Support for hardware upgrades;
  • Core health insurance coverage and sports bonuses;
  • A diverse multinational team of experts to learn from;
  • Company-covered training and certification;
  • Legendary online and onsite events to celebrate our success together.

Perks & benefits

  • Medical Insurance

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