Senior Social Insights Analyst

<div class="content-intro"><p><span data-contrast="auto">Established in 2004, </span><strong><span data-contrast="none">OLIVER</span></strong><span data-contrast="auto"> is the world’s first and only specialist in designing, building, and running bespoke in-house agencies and marketing ecosystems for brands. We partner with over 300 clients in 40+ countries and counting. Our unique model drives creativity and efficiency, allowing us to deliver tailored solutions that resonate deeply with audiences.</span><span data-ccp-props="{}">&nbsp;</span></p> <p><span data-contrast="auto">As a part of </span><strong><span data-contrast="none">The Brandtech Group</span></strong><span data-contrast="auto">, we're at the forefront of leveraging cutting-edge AI technology to revolutionise how we create and deliver work. Our </span><strong><span data-contrast="none">AI solutions</span></strong><span data-contrast="auto"> enhance efficiency, spark creativity, and drive insightful decision-making, empowering our teams to produce innovative and impactful results.</span>&nbsp;</p></div><p><strong><span data-contrast="auto">Role:&nbsp;</span></strong><span data-ccp-props="{&quot;134233279&quot;:true}"> Senior Social Insights Analyst</span></p> <p><strong><span data-contrast="auto">Location:&nbsp;</span></strong><span data-ccp-props="{&quot;134233279&quot;:true,&quot;335559739&quot;:240}"> Spain (remote)</span></p> <p><span data-ccp-props="{&quot;335559739&quot;:240}">&nbsp;</span></p> <p><strong>ABOUT THE ROLE</strong></p> <p>We are seeking a Research &amp; Insights Analyst to join a newly established global in‑house studio, built to drive social‑first, digital‑led marketing for a leading domestic appliances brand across Europe and globally. This position plays a pivotal role in advancing the brand’s social, digital, and performance transformation. Operating with a high level of autonomy, you will develop data‑led audience and cultural insights that inform social content, campaigns, and influencer initiatives across markets.</p> <p>You will analyse multiple data sources - combining social listening, platform analytics, audience research, and AI‑enabled tools - to explore how people interact with products, culture, and content in everyday life. You’ll also evaluate the effectiveness of social activations, align performance with strategic objectives, and provide actionable recommendations to strategists, creatives, social media managers, and influencer teams.</p> <p>&nbsp;</p> <p><strong>WHAT YOU’LL BE DOING</strong></p> <p><strong>Cultural, Social &amp; Audience Insight</strong></p> <ul> <li>Deliver frequent audience, category, cultural, and social insights to guide social‑first strategy across key global and regional markets</li> <li>Identify and interpret emerging and evergreen cultural trends across home, lifestyle, food, tech, and everyday living</li> <li>Proactively share insights with strategy, social, creative, and influencer teams to inform ideation and execution</li> <li>Use insight to support influencer initiatives, content development, and platform strategy</li> </ul> <p><strong>Performance, Measurement &amp; Effectiveness</strong></p> <ul> <li>Conduct social channel audits, competitor reviews, and category analysis</li> <li>Monitor social performance and effectiveness against strategic objectives</li> <li>Build frameworks for measuring creative and content performance across platforms</li> <li>Translate performance data into clear insights and optimisation recommendations</li> </ul> <p><strong>Tools, Process &amp; Innovation</strong></p> <ul> <li>Set up and manage social listening tools to monitor brand reputation, category conversation, and cultural signals</li> <li>Optimise dashboards and insight outputs for clarity, speed, and relevance</li> <li>Identify efficiencies in spotting community insights by upskilling teams on data tools and approaches</li> <li>Lead the identification and presentation of new, data‑driven insight solutions</li> <li>Champion the smart use of insight and analytics tools (including AI) across the studio</li> </ul> <p>&nbsp;</p> <p><strong>WHAT YOU NEED TO BE GREAT IN THIS ROLE</strong></p> <ul> <li>Strong critical‑thinking and problem‑solving skills, with excellent attention to detail</li> <li>A research and insights background, working directly with social, influencer, or paid media teams</li> <li>Proven experience identifying and analysing social and cultural trends</li> <li>Strategic mindset, with an innovative approach to using data to decode emotional and behavioural consumer needs</li> <li>Expert user of social listening platforms such as Brandwatch and Sprinklr, including building Boolean queries</li> <li>Strong knowledge of panel and survey providers such as Global Web Index (GWI), YouGov, Kantar, and Audiense</li> <li>Experience aggregating and analysing multiple data sources to create richer audience views and segmentations</li> <li>Excellent data storytelling skills - able to distil complexity into clear, compelling insight for non‑technical audiences</li> <li>Interest in behavioural science approaches and how they inform marketing and communication</li> <li>Proactive and solution‑oriented; able to anticipate insight needs and build tailored responses</li> <li>Curious, growth‑minded, and eager to continually learn and push boundaries</li> <li>Confident working in fast‑paced, evolving environments with multiple stakeholders</li> <li>Collaborative, open‑minded team player</li> </ul> <p>&nbsp;</p> <p><span data-contrast="auto">Req ID:</span><span data-ccp-props="{}"> 17325</span></p> <p><span style="color: rgb(255, 255, 255);">#LI-JP1 #LI-Hybrid #LI-director</span></p><div class="content-conclusion"><p><span data-contrast="auto">Our values shape everything we do:</span><span data-ccp-props="{}">&nbsp;</span></p> <p><span data-contrast="auto">Be</span><strong><span data-contrast="auto"> Ambitious</span></strong><span data-contrast="auto"> to succeed &nbsp;</span><span data-ccp-props="{}">&nbsp;</span></p> <p><span data-contrast="auto">Be </span><strong><span data-contrast="auto">Imaginative</span></strong><span data-contrast="auto"> to push the boundaries of what’s possible &nbsp;</span><span data-ccp-props="{}">&nbsp;</span></p> <p><span data-contrast="auto">Be </span><strong><span data-contrast="auto">Inspirational</span></strong><span data-contrast="auto"> to do groundbreaking work &nbsp;</span><span data-ccp-props="{}">&nbsp;</span></p> <p><span data-contrast="auto">Be </span><strong><span data-contrast="auto">always learning and listening</span></strong><span data-contrast="auto"> to understand &nbsp;</span><span data-ccp-props="{}">&nbsp;</span></p> <p><span data-contrast="auto">Be </span><strong><span data-contrast="auto">Results-focused </span></strong><strong> </strong><span data-contrast="auto">to exceed expectations &nbsp;</span><span data-ccp-props="{}">&nbsp;</span></p> <p><span data-contrast="auto">Be </span><strong><span data-contrast="auto">actively pro-inclusive and anti-racist</span></strong><span data-contrast="auto"> across our community, clients and creations  </span>&nbsp;<br><span data-ccp-props="{}">&nbsp;</span></p> <p><em><span data-contrast="auto">OLIVER,</span></em><em> </em><em><span data-contrast="auto">a part of the Brandtech Group, is an equal opportunity employer committed to creating an inclusive working environment where all employees are encouraged to reach their full potential, and individual differences are valued and respected. All applicants shall be considered for employment without regard to race, ethnicity, religion, gender, sexual orientation, gender identity, age, neurodivergence, disability status, or any other characteristic protected by local laws. &nbsp;</span></em><span data-ccp-props="{}">&nbsp;</span></p> <p><em><span data-contrast="auto"> OLIVER has set ambitious environmental goals around sustainability, with science-based emissions reduction targets. Collectively, we work towards our mission, embedding sustainability into every department and through every stage of the project lifecycle.</span></em></p></div>