Social Media Lead (CEX)

<p>We are hiring for a global top-tier digital asset exchange, serving millions of users across multiple continents. The company operates in a highly competitive, fast-moving market and is known for strong product execution, deep liquidity, and rapid global expansion.</p> <p>They are now hiring a Social Media Lead to own global social strategy and execution across platforms. This role is responsible for global social media strategy, content innovation, and growth governance. You will lead social matrix operations across multiple platforms, working closely with regional teams, content creators, and marketing leadership.</p> <p>We are looking for someone creative, culturally sharp, and execution-driven, who understands the pace and dynamics of the Web3 / exchange industry.</p> <h2 data-path-to-node="0"><strong data-path-to-node="0" data-index-in-node="0">Core Responsibilities</strong></h2> <ul data-path-to-node="1"> <li> <p data-path-to-node="1,0,0"><strong data-path-to-node="1,0,0" data-index-in-node="0">Strategic Growth:</strong> Design and execute a robust Twitter roadmap that integrates seamlessly with broader marketing objectives.</p> </li> <li> <p data-path-to-node="1,1,0"><strong data-path-to-node="1,1,0" data-index-in-node="0">Creative Content Production:</strong> Produce high-impact visual assets—ranging from viral memes and GIFs to punchy short-form videos—tailored to capture audience attention.</p> </li> <li> <p data-path-to-node="1,2,0"><strong data-path-to-node="1,2,0" data-index-in-node="0">Community Cultivation:</strong> Manage daily interactions and dialogue to build a welcoming, active, and supportive digital ecosystem.</p> </li> <li> <p data-path-to-node="1,3,0"><strong data-path-to-node="1,3,0" data-index-in-node="0">Event Leadership:</strong> Coordinate and host live AMA (Ask Me Anything) sessions featuring key opinion leaders and industry specialists.</p> </li> <li> <p data-path-to-node="1,4,0"><strong data-path-to-node="1,4,0" data-index-in-node="0">Data-Driven Optimization:</strong> Evaluate key performance indicators (KPIs) to assess campaign reach and refine tactics based on analytical insights.</p> </li> <li> <p data-path-to-node="1,5,0"><strong data-path-to-node="1,5,0" data-index-in-node="0">Trend Monitoring:</strong> Keep a pulse on evolving platform algorithms, emerging digital trends, and industry standards.</p> </li> <li> <p data-path-to-node="1,6,0"><strong data-path-to-node="1,6,0" data-index-in-node="0">Unified Branding:</strong> Partner with internal departments to maintain a synchronized brand identity across every touchpoint.</p> </li> </ul> <hr data-path-to-node="2"> <h2 data-path-to-node="3"><strong data-path-to-node="3" data-index-in-node="0">Candidate Requirements</strong></h2> <ul data-path-to-node="4"> <li> <p data-path-to-node="4,0,0"><strong data-path-to-node="4,0,0" data-index-in-node="0">Platform Expertise:</strong> A demonstrated history of managing professional social media profiles, specifically focused on the Twitter/X landscape.</p> </li> <li> <p data-path-to-node="4,1,0"><strong data-path-to-node="4,1,0" data-index-in-node="0">Industry Background:</strong> <strong data-path-to-node="4,1,0" data-index-in-node="21">Mandatory</strong> prior experience working within a Centralized Exchange (CEX) environment.</p> </li> <li> <p data-path-to-node="4,2,0"><strong data-path-to-node="4,2,0" data-index-in-node="0">Web3 Proficiency:</strong> A sophisticated grasp of the crypto space and the nuances of decentralized communities.</p> </li> <li> <p data-path-to-node="4,3,0"><strong data-path-to-node="4,3,0" data-index-in-node="0">Cultural Fluency:</strong> A natural instinct for meme-driven communication and the ability to spark engagement through relatable content.</p> </li> <li> <p data-path-to-node="4,4,0"><strong data-path-to-node="4,4,0" data-index-in-node="0">Bilingual Communication:</strong> Mastery of both English and Mandarin, with exceptional clarity in writing and speaking.</p> </li> <li> <p data-path-to-node="4,5,0"><strong data-path-to-node="4,5,0" data-index-in-node="0">Collaborative Versatility:</strong> Equally effective when spearheading solo projects or contributing to group initiatives.</p> </li> <li> <p data-path-to-node="4,6,0"><strong data-path-to-node="4,6,0" data-index-in-node="0">Youth Culture Alignment:</strong> A genuine enthusiasm for social media and a deep-seated understanding of Gen Z behaviors and preferences.</p> </li> <li> <p data-path-to-node="4,7,0"><strong data-path-to-node="4,7,0" data-index-in-node="0">Analytical Toolset:</strong> Proficiency in utilizing standard industry software to track and interpret social media metrics.</p> </li> </ul>