Social Media Copy/Content Specialist (preferably with Dutch)

Key Responsibilities

• Write, edit, and proofread all email and social media content, ensuring flawless grammar, punctuation, and spelling.
• Review and refine copy for clarity, tone, and consistency with Google’s voice and brand guidelines.
• Conduct proofing across all email assets before deployment, validating that content, CTAs, and links align with intended messaging.
• Partner with designers and developers to ensure final rendered copy maintains design integrity and accessibility.
• Platform nuance: Adapt master messaging to fit different channel behaviors
• Develop audience-specific variations (e.g., practitioner, partner, retailer) and personalization copy to ensure relevance and engagement.
• Engagement: Write social first copy /create assets which specifically designed to drive comments, shares, and community interaction, moving beyond broadcast messaging.
  
  

• Lead copy input for A/B testing frameworks, developing multiple variants of:
  • Headlines (HL)
  • Sub-lines (SL)
  • Call-to-Action (CTA)
  • Snippet copy and personalization hooks
• Partner with Analytics and Strategy to interpret test outcomes and recommend ongoing improvements.
• Track performance insights to refine messaging strategies across campaigns.
  
  

• Work closely with the Content SAM, Email SAM, Designers, and Developers to maintain seamless copy integration throughout the production process.
• Align with the Data & Audience team to ensure messaging corresponds accurately to audience segments.
• Participate in weekly content review and campaign planning meetings, ensuring forward visibility of copy and assets needs.
• Maintain organized content files, master copy decks, and change-tracking documentation for all campaigns.
  
  

• Provide sound creative feedback on visual assets (videos, statics, GIFs) to ensure they align with the accompanying copy and native platform best practices.
• Act as the "social gatekeeper," ensuring that product messaging isn't just accurate, but also culturally relevant, visually engaging, and optimized for formats like TikToks, Reels, and LinkedIn carousels.
  
  

Skills, Knowledge & Expertise

• 4+ years’ experience in copywriting, content editing, or brand communications, ideally within social media or email marketing.
• Dutch Native preferred, but with Native or near-native English fluency, with exceptional writing precision and editing standards.
• Deep understanding of tone-of-voice and brand writing, ideally within large-scale, tech or B2B  and B2C environments.
• Proven experience developing short-form, high-impact copy and assets and content formats optimized for email and social media.
• Experience writing for personalization and segmentation (dynamic audience variations).
• Familiarity with A/B testing methodologies and data-driven copy refinement.
• Strong attention to detail and organizational discipline in managing multiple campaigns simultaneously.
• Experience working in collaborative workflows across design, development, and client service teams/agencies.
  
  

• Highly detail-oriented with a perfectionist streak for grammar and tone.
• Collaborative and approachable, with strong interpersonal communication skills.
• Proactive in identifying inconsistencies or opportunities for improvement.
• Calm under pressure and adept at balancing multiple workstreams.
• Curious and adaptive — always learning from performance data and testing outcomes.
• You are naturally curious about digital culture and have a natural feel for what makes people click, share, and comment.
• Passionate about tech 
• AI first mindset
• Social first mindset
• Strong creative judgement 
• Great project management skills 
• In the know of Gen Z & young millennial culture and trends.