Social Media Creative Content Manager

What You Will Do:

• Refine and strategically evolve SkinSpirit’s social media identity—primarily on Instagram, TikTok, Facebook, and YouTube
• The ideal candidate is a high-concept thinker who can pitch original, trend-forward campaigns, moving beyond standard industry templates to create 'must-watch' content that differentiates our brand
• Monitor the pulse of social and platform guideline updates 
• Increase social media engagement and followers across platforms 
• This role will take an active lead in social listening and community management, fostering real-time dialogue with our audience to drive brand loyalty and identify emerging consumer trends
• Manage social media content calendars, connecting with internal teams for alignment and planning purposes  
• Partner with creative team in the creation of written and visual content across platforms that is based on social media best practices and current trends—brief the team with platform-ready copy and visual direction or inspo
• Responsible for translating complex clinical treatments and medical-grade skincare protocols into digestible, platform-specific content that maintains brand authority while remaining highly engaging
• Consistently produce strong hooks and generate original ideas in monthly briefings  
• Build brand community through strategic and tactical actions including giveaways, influencer relationships, creator programs, ambassador program, collabs, and active community management 
• Support 61+ clinic teams through monthly office hours and social media onboarding training initiatives  
• Monitor key performance indicators (KPIs) such as link clicks, likes, and other metrics of social media marketing campaigns and use these insights to determine future activations 
• Monitor and analyze trends and competitor performance 
• Collaborate with internal partners across teams  
• Workflow Management: Responsible for auditing and optimizing our internal content production pipeline
• Assist with other duties and special projects as assigned   

What You Will Bring

• High School Diploma required; Bachelor’s degree in related field preferred  
• 2+ years of proven expertise in social media marketing and social media platforms 
• Previous experience as an in-house or dedicated Social Media Manager at a national consumer brand is strongly preferred 
• Experience in beauty, medical aesthetics or similar industry strongly preferred
• Strong social media content creation skills including but not limited to writing, design and video skills 
• Must be proficient in mobile-first video production (Short-form video/Reels/TikTok/Edits), with an eye for high-end visual storytelling that aligns with our premium brand aesthetic.
• Understanding of video editing and content scheduling platforms  
• Ability to study and interpret marketing analytics 
• Excellent organizational skills with high attention to detail, with the ability to monitor multiple social media platforms concurrently and prioritize tasks effectively and meet deadlines  
• Ability to work well autonomously and within a team in a fast-paced environment 
• Strong interpersonal and communication skills, with the ability to collaborate effectively with cross-functional teams and external contractors 
• Adept at community building and keeping calm under high-pressure online interactions 
• Proficiency in Microsoft Office and ability to quickly learn new technology platforms 

• Prolonged periods of sitting at a desk and working on a computer  
• Occasionally stand, walk, use hands and fingers, handle or feel, reach with hands and arms, climb or balance, stoop, knee, crouch or crawl, talk and hear  

Benefits