Back to all jobs
R
Social Media Manager
Retool
Worldwide$129k–187kRemote2mo ago
- Employment
- Full-time
About the role
- Own and evolve Retool's social media strategy, with LinkedIn and YouTube as the primary investment channels—and a thoughtful, platform-appropriate presence on X, Reddit, and emerging channels
- Lead our YouTube strategy end-to-end: originate short-form video content (YouTube Shorts), manage distribution, and grow our channel as a compounding discovery engine for the Retool brand
- Create and manage content that highlights our product, customer use cases, and Retool's positioning
- Partner with Demand Gen and Brand to support and amplify campaigns on social, ensuring maximum reach at key launch moments
- Monitor and authentically engage with builders on Reddit and other forums, identifying opportunities to contribute value—not just broadcast
- Build and support our internal advocacy efforts, including empowering individual Retools on social channels and working with senior executives to build their organic following
- Collaborate cross-functionally with Content, Product Marketing, and DevRel to surface strong stories and content ideas ahead of the curve
- Develop and maintain a social listening strategy using Meltwater to track brand perception, competitive signals, and community sentiment
- Track and analyze performance across platforms and use data to continuously refine our approach, format mix, and posting cadence
- 5+ years of experience managing social media for B2B tech companies, with a track record of growing engagement and community
- Proven experience building and scaling a YouTube and/or short-form video strategy, including content planning, production, and performance tracking
- Strong video creation skills: ability to concept, produce, and edit short-form content that is fast, genuine, and algorithm-aware—without over-producing it
- Experience developing and executing a Reddit strategy, with a real understanding of community norms, when to engage, and when to stay out of the way
- Excellent writing and editing skills with the ability to adapt tone across platforms and audiences
- Ability to translate complex technical concepts into compelling, accessible content without losing accuracy
- Proficiency in Figma for creating and customizing on-brand templates and product visuals
- Analytical mindset with experience using performance data to guide content decisions and posting strategy
- Comfortable operating with a lightweight approval process and moving quickly—especially for time-sensitive short-form content where publishing speed matters
- Strong organizational skills and ability to manage multiple priorities across platforms, campaigns, and stakeholders
- Collaborative approach with experience working cross-functionally with brand, product marketing, and developer relations teams
- An AI-first and AI-curious approach to everything you do
Perks & benefits
- 401k
- Equity Compensation
764,000+ hidden jobs like this
Retool and thousands of companies post here first — often days before LinkedIn or Indeed. Your first 5 applications are free; go Pro to apply without limits.
Everything Pro unlocks:
- Unlimited applications — free stops at 5
- Track every application in one place
- Apply straight to the source, one click
- Save & organize roles you love
- Roles pulled from company boards before the big sites
