Social Media Strategist

We’re looking for someone who can take our social media from good → can’t ignore.

This role is for a hands-on strategist who knows how to turn content into real impact — growing brand awareness, driving engagement, and making people actually care about what we post.

If you’re someone who understands what works on TikTok and Facebook, can lead content direction, and enjoys building things from the ground up — this might be for you.

What you’ll do

• Own and drive our social media strategy end-to-end

• Build content pillars (financial education, product, lifestyle, “money moments”)

• Lead and guide a team of content creators

• Work closely with agencies and cross-functional teams (marketing, PR, media, HR)

• Turn campaigns, partnerships, and activations into engaging social content

• Grow and optimize performance across TikTok, Facebook, Instagram, LinkedIn

• Use data (reach, engagement, MER) to continuously improve content

What we’re looking for

• 5–6+ years in social media, content, or digital marketing

• Strong experience with TikTok & Facebook growth

• Has led people or reviewed content outputs (formal or informal)

• Ideally from agency, fintech, banking, or digital brands

• A mix of strategy + execution — you think, but you also do

• Someone ambitious in impact, not just title

Why would it be cool to work with us?

What we create

• Modern banking services for millions of Filipinos

• Cutting-edge solutions based on the best world practices and AI implementation

• Licensed neobank aiming to be a unicorn and leading fintech in the fast-growing region of Southeast Asia

• A business capable of raising over $200MM from the ADQ (the sovereign wealth fund of Abu Dhabi), World Bank Group and other investors despite the challenging market

• An environment that allows you to launch new products in 3-4 months

• A basis for expanding into new markets all over the world

What we offer

• Passionate international team spanning the globe

• Rapid professional growth. Merit (and merit only) rules the day

• Reward for performance and long-term success of Salmon

• Fast track to grow internationally

• New office in Manila, Philippines

• Relocation support for eligible candidates

• Medical insurance, health and wellness benefits

• Program of events and activities both online and in person