Social Media Strategist

<div class="content-intro"><h3><strong>Who We Are</strong></h3> <p>VML, part of WPP, is a leading creative company that combines brand experience, customer experience, and commerce, creating connected brands to drive growth. VML is celebrated for its innovative and human first, award-winning work for blue chip client partners including AstraZeneca, Colgate-Palmolive, Dell, Ford, Microsoft, Nestlé, The Coca-Cola Company, and Wendy's. The agency is recognized by the Forrester Wave™ Reports, as a Leader among Marketing Creative and Content Service Providers, Commerce Services, Global Digital Experience Services, Global Marketing Services and, most recently, Marketing Measurement &amp; Optimization. In addition, VML’s specialist health network, VML Health, is one of the world’s largest and most awarded health agencies. VML’s global network is powered by 26,000 talented people across 55+ markets, with principal offices in Kansas City, New York, Detroit, London, São Paulo, Shanghai, Singapore, and Sydney.</p> <p><strong>About WPP</strong></p> <p>WPP is the trusted growth partner for the world’s leading brands. We unite&nbsp;cutting-edge media intelligence and data solutions, world-class creativity, next-generation production, transformative enterprise solutions and expert strategic counsel&nbsp;in a single company –&nbsp;powered by exceptional talent and our agentic marketing platform, WPP Open,&nbsp;to help our clients navigate change, capture opportunity and deliver transformational growth. For more information, visit&nbsp;<u><a href="http://wpp.com/" data-outlook-id="2714312b-312f-4651-9f88-d8a4e47547bc">WPP.com</a></u>.</p></div><p>&nbsp;</p> <h3>Who We're Looking For:</h3> <p>We are looking for a Social Media Strategist to join our Social Media team, with a special focus on international and B2B clients. We seek someone with critical thinking, a social-first approach, a strong visual and digital culture, capable of transforming data and cultural insights into innovative communication strategies.</p> <p>&nbsp;</p> <h3>What You'll Do:</h3> <p>&nbsp;</p> <ul> <li>Strategic Vision Definition: Develop social media strategies, establishing the purpose, tone of voice, and content pillars for brands in international markets.</li> <li>Analysis and Diagnosis: Conduct brand, competitor, and digital culture audits to identify tensions, opportunities, and communication territories.</li> <li>Briefing Development: Translate business objectives and consumer insights into inspiring creative briefs that serve as a clear starting point for the creative team.</li> <li>Content and Influence Architecture: Design content frameworks and influencer ecosystems, defining the formats, platforms, and creator profiles that best serve brand objectives.</li> <li>Measurement and Optimization: Establish KPIs and success measurement models, focusing on data analysis to continuously optimize strategy.</li> </ul> <p>&nbsp;</p> <p>&nbsp;</p> <h3>What You'll Need:</h3> <p>&nbsp;</p> <ul> <li>Strategic and Conceptual Thinking: Proven ability to transform complex data and cultural insights into simple yet powerful communication strategies.</li> <li>Storytelling and Argumentation: Excellent communication skills to build and present strategic narratives (rationales, proposals, etc.) clearly and persuasively.</li> <li>Deep Knowledge of the Digital Ecosystem: Mastery of social platforms, their algorithms, formats, and, above all, user behavior dynamics on each.</li> <li>Business Acumen: Solid understanding of marketing and how social media strategy integrates with and contributes to the client's overall business objectives.</li> <li>Shopper / Commerce Focus: Thinking oriented towards creative and social shopping, as well as social media actions with commercial objectives.</li> <li>Relevant Experience: Minimum of 3 years in strategy roles (Social, Digital, Planning) within an agency setting, with a portfolio demonstrating experience with international clients.</li> <li>English Fluency: C1 proficiency level or higher (mandatory) for oral and written communication and presentation of strategic documents.</li> </ul> <p>&nbsp;</p> <p>#LI-EMEA</p><div class="content-conclusion"><p><span class="normaltextrun"><span lang="EN-GB"><span lang="EN-GB">We believe the best work happens when we're together, fostering creativity, collaboration, and connection. That's why we’ve adopted a hybrid approach, with teams in the office an average of four days a week. If you require accommodations or flexibility, please discuss this with the hiring team during the interview process.</span></span></span></p> <p><span class="normaltextrun"><span lang="EN-GB">WPP (VML) is an equal opportunity employer and considers applicants for all positions without discrimination or regard to characteristics. We are committed to fostering a culture of respect in which everyone feels they belong and has the same opportunities to progress in their careers.</span></span><span class="scxw176048299"><span lang="EN-GB">&nbsp;</span></span></p> <p><span class="scxw176048299"><span lang="EN-GB">VML is a WPP agency (NYSE: WPP). For more information, please visit  <a href="https://www.vml.com/" target="_blank">www.vml.com</a>, and follow along on&nbsp;<a href="https://www.instagram.com/vml_global/?hl=en">Instagram</a>, <a href="https://www.linkedin.com/company/vml/">LinkedIn</a>, and <a href="https://x.com/vml_global?lang=en">X</a>.</span></span></p> <p>When you click "Submit Application", this will send any information you add below to VML. Before you do this, we think it's a good idea to read through our&nbsp;<a href="https://www.vml.com/recruitment-privacy-policy">Recruitment Privacy Policy</a>. California residents should read our&nbsp;<a href="https://www.vml.com/california-recruitment-privacy-notice">California Recruitment Privacy Notice</a>. This explains what we do with your personal data when you apply for a role with us, and, how you can update the information you have provided us with or how to remove it.</p></div>