Specialist Performance Marketing - Email

<div class="content-intro"><p><span style="font-size: 14pt;"><span data-olk-copy-source="MessageBody">Madison Square Garden Entertainment Corp. (MSG Entertainment) is a leader in live entertainment, delivering unforgettable experiences while forging deep connections with diverse and passionate audiences. The Company’s portfolio includes a collection of world-renowned venues – New York’s Madison Square Garden, Infosys Theater at Madison Square Garden, Radio City Music Hall, and Beacon Theatre; and The Chicago Theatre – that showcase a broad array of sporting events, concerts, family shows, and special events for millions of guests annually. In addition, the Company features the original production, the&nbsp;<em>Christmas Spectacular Starring the Radio City Rockettes</em>, which has been a holiday tradition for more than 90 years. More information is available at&nbsp;</span><a href="https://nam12.safelinks.protection.outlook.com/?url=http%3A%2F%2Fwww.msgentertainment.com%2F&amp;data=05%7C02%7CMaddie.Rizzo%40msg.com%7Cf345c42af5d7463ff83408de643f07ae%7Cf2c1e8475bd24ba2b5e4b529a645f31a%7C1%7C0%7C639058419051422895%7CUnknown%7CTWFpbGZsb3d8eyJFbXB0eU1hcGkiOnRydWUsIlYiOiIwLjAuMDAwMCIsIlAiOiJXaW4zMiIsIkFOIjoiTWFpbCIsIldUIjoyfQ%3D%3D%7C0%7C%7C%7C&amp;sdata=%2Fh2sth5yVaId8PXMdlql64sk%2Bkut4dKqQ7MSuyu3NnY%3D&amp;reserved=0" data-auth="NotApplicable" data-linkindex="2">www.msgentertainment.com</a>.</span></p></div><p data-ccp-border-bottom="0px none #000000" data-ccp-padding-bottom="0px" data-ccp-border-between="0px none #000000" data-ccp-padding-between="0px"><span style="font-size: 14pt;"><strong><span data-contrast="none">Who are we hiring? </span></strong><span data-contrast="auto">&nbsp;</span><span data-ccp-props="{}">&nbsp;</span></span></p> <p data-ccp-border-between="0px none #000000" data-ccp-padding-between="0px"><span style="font-size: 14pt;"><span data-contrast="none"><span data-ccp-parastyle="Body">The</span> </span><span data-contrast="auto"><span data-ccp-parastyle="Body">Specialist</span><span data-ccp-parastyle="Body">, Performance Marketing </span></span><span data-contrast="none"><span data-ccp-parastyle="Body">is </span><span data-ccp-parastyle="Body">responsible for</span> <span data-ccp-parastyle="Body">supporting</span> <span data-ccp-parastyle="Body">the</span> <span data-ccp-parastyle="Body">Performance Marketing team with creation and implementation of best-in-class digital marketing initiatives, including </span><span data-ccp-parastyle="Body">expertise</span> <span data-ccp-parastyle="Body">utilizing</span><span data-ccp-parastyle="Body"> various marketing channels such as CRM (e.g., email and SMS marketing) and </span><span data-ccp-parastyle="Body">proficiency</span><span data-ccp-parastyle="Body"> in Salesforce Marketing Cloud. Th</span><span data-ccp-parastyle="Body">e Specialist Performance </span><span data-ccp-parastyle="Body">Marketing</span> <span data-ccp-parastyle="Body">will support all MSG brands including Rockettes, Concerts &amp; Bookings, New York </span><span data-ccp-parastyle="Body">Rangers</span><span data-ccp-parastyle="Body"> and New York Knicks.</span></span><span data-ccp-props="{&quot;335559685&quot;:0}">&nbsp;</span></span></p> <p data-ccp-border-bottom="0px none #000000" data-ccp-padding-bottom="0px" data-ccp-border-between="0px none #000000" data-ccp-padding-between="0px"><span style="font-size: 14pt;"><strong><span data-contrast="none"><span data-ccp-parastyle="Body">What will you do</span><span data-ccp-parastyle="Body">?&nbsp;</span></span></strong><span data-contrast="none"><span data-ccp-parastyle="Body">&nbsp;</span></span><span data-ccp-props="{&quot;335559685&quot;:0}">&nbsp;</span></span></p> <ul> <li style="font-size: 14pt;"><span style="font-size: 14pt;">Own end to end creation and deployment of email campaigns across multiple brands</span></li> <li style="font-size: 14pt;"><span style="font-size: 14pt;">Coordinate day to day deliverables, liaising with key internal stakeholders and external agency partners (i.e. content calendars, trafficking creative, ensuring quality assurance, etc.)</span></li> <li style="font-size: 14pt;"><span style="font-size: 14pt;">Lead audience segmentation strategy to deliver highly targeted &amp; personalized messages across channels to drive engagement and conversions</span></li> <li style="font-size: 14pt;"><span style="font-size: 14pt;">Assisting management of all Marketing Cloud activities (e.g., Journey Builder, email functionality, SMS, data feeds, data warehouse connections)</span></li> <li style="font-size: 14pt;"><span style="font-size: 14pt;">Collaborating in planning holistic email &amp; SMS campaigns, partnering with Marketing Strategy teams to build out campaign strategy &amp; recommendations to support ticket sales &amp; ancillary marketing initiatives</span></li> <li style="font-size: 14pt;"><span style="font-size: 14pt;">Partner with Data &amp; Analytics teams on insights and execution of technical projects relating to marketing initiatives including new initiatives focused on customer data analysis</span></li> <li style="font-size: 14pt;"><span style="font-size: 14pt;">Report on performance results and inform on best practices and learnings to key stakeholders</span></li> <li style="font-size: 14pt;"><span style="font-size: 14pt;">Maintain business and/or technical documentation around business processes and marketing campaigns</span></li> <li style="font-size: 14pt;"><span style="font-size: 14pt;">Research and recommend new innovations and testing opportunities to stay up to date on current trends</span></li> <li style="font-size: 14pt;"><span style="font-size: 14pt;">Provide exceptional experiences for our guests, partners, and team members, including by adhering to our appearance and presentation guidelines while on-site. &nbsp;</span></li> </ul> <p data-ccp-border-between="0px none #000000" data-ccp-padding-between="0px"><span style="font-size: 14pt;"><strong><span data-contrast="none">What do you need to succeed?&nbsp;</span></strong><span data-contrast="auto">&nbsp;</span><strong>&nbsp;</strong></span></p> <ul> <li style="font-size: 14pt;"><span style="font-size: 14pt;">3+ years’ experience in digital marketing (e.g., email, SMS, mobile and web personalization), and working knowledge of email HTML and CSS required, SQL preferred</span></li> <li style="font-size: 14pt;"><span style="font-size: 14pt;">Knowledge of current marketing technologies utilized in supporting customer engagement &amp; digital marketing operations (e.g. Marketing Automation, Personalization, Segmentation techniques)</span></li> <li style="font-size: 14pt;"><span style="font-size: 14pt;">Experience in Salesforce Marketing Cloud (or similar ESP) incl: Automation Studio, Email Studio, Journey Builder, Mobile Connect, and Personalization</span></li> <li style="font-size: 14pt;"><span style="font-size: 14pt;">Solid understanding of databases, data structure and requirements for marketing campaigns and data mining and segmentation techniques</span></li> <li style="font-size: 14pt;"><span style="font-size: 14pt;">Proficient in analytical thinking, utilizing data to drive informed decision-making, identify trends and optimize CRM strategies for enhanced outcomes</span></li> <li style="font-size: 14pt;"><span style="font-size: 14pt;">Knowledge of CRM best practices and global compliance regulations (CAN-SPAM, GDPR)</span></li> <li style="font-size: 14pt;"><span style="font-size: 14pt;">Proven problem-solving skills and ability to analyze complex issues and develop innovative solutions</span></li> <li style="font-size: 14pt;"><span style="font-size: 14pt;">Ability to work independently in a fast-paced environment managing multiple projects simultaneously</span></li> <li style="font-size: 14pt;"><span style="font-size: 14pt;">Strong collaboration skills to work with cross-functional teams</span></li> <li style="font-size: 14pt;"><span style="font-size: 14pt;">Proactive attention to detail, results-oriented problem solver and organizational skills</span></li> </ul> <p data-ccp-border-between="0px none #000000" data-ccp-padding-between="0px"><span style="font-size: 14pt;" data-ccp-props="{&quot;335559685&quot;:720,&quot;335572071&quot;:0,&quot;335572072&quot;:0,&quot;335572073&quot;:0,&quot;335572075&quot;:0,&quot;335572076&quot;:0,&quot;335572077&quot;:0,&quot;335572079&quot;:0,&quot;335572080&quot;:0,&quot;335572081&quot;:0,&quot;335572083&quot;:0,&quot;335572084&quot;:0,&quot;335572085&quot;:0,&quot;335572087&quot;:0,&quot;335572088&quot;:0,&quot;335572089&quot;:0,&quot;469789798&quot;:&quot;none&quot;,&quot;469789802&quot;:&quot;none&quot;,&quot;469789806&quot;:&quot;none&quot;,&quot;469789810&quot;:&quot;none&quot;,&quot;469789814&quot;:&quot;none&quot;}">&nbsp;#LI-Onsite</span></p><div class="content-pay-transparency"><div class="pay-input"><div class="title">Pay Range</div><div class="pay-range"><span>$65,000</span><span class="divider">&mdash;</span><span>$95,000 USD</span></div></div></div><div class="content-conclusion"><p style="line-height: 1.4;"><span style="font-family: helvetica, arial, sans-serif; font-size: 14pt;">At MSG, we recognize the importance of upskilling employees’ talents and strengths so they can drive their careers forward. We are proud to offer a robust set of tools and resources to help employees understand their interests and purpose, harness their talents and obtain the skills they need to reach the next step in their careers. Growth and longevity for our employees are top priorities here.</span></p> <p style="line-height: 1.4;"><span style="font-family: helvetica, arial, sans-serif; font-size: 14pt;">We value diversity and are looking for extraordinary employees of all backgrounds! MSG is an Equal Opportunity Employer and provides equal employment opportunities to all employees and applicants for employment without regard to race, color, religion, gender, sexual orientation, gender identity or expression, sexual and reproductive health choices, national origin, citizenship, age, genetic information, disability, or veteran status. <span data-teams="true">MSG complies with all applicable federal, state, and local laws governing nondiscrimination, including considering&nbsp;requests for reasonable accommodations as required.</span></span></p></div>