Strategic Marketing Manager

Duties & Responsibilities

• Lead integrated marketing campaigns that support brand awareness, recruiting, workforce development, community engagement, and lead generation initiatives.
• Identify opportunities to strengthen FINFROCK's market position and visibility within the construction and development industries.
• Collaborate with executive leadership to establish marketing priorities and communication strategies.

• Serve as the lead writer and editor for high-profile marketing and communication initiatives.
• Write and edit:
  • Press releases 
  • Customer newsletters 
  • Executive communications 
  • Industry articles 
  • Case studies 
  • Award submissions 
  • Advertising campaigns 
  • Recruiting campaigns 
  • Presentation materials
• Interview subject matter experts and transform technical concepts into compelling, audience-focused messaging.
• Maintain consistency in brand voice and messaging across all channels.

• Develop and execute public relations strategies that increase brand visibility.
• Support visibility through articles, presentations, and industry engagement.

• Provide leadership, coaching, and project direction to marketing team members.
• Manage marketing priorities, project workflows, and content calendars.
• Ensure marketing efforts align with brand standards and strategic objectives.
• Foster collaboration and professional growth within the team.

• Partner with internal resources to develop multi-channel campaigns that support company objectives.
• Guide content strategy across social media, website, email marketing, video, and digital advertising platforms.

• Represent FINFROCK at industry events, association meetings, and community organizations.
• Develop presentations and marketing materials for community and industry audiences.
• Help strengthen FINFROCK's reputation as an employer of choice and trusted industry leader.

Qualifications

• Bachelor's degree in Marketing, Communications, Journalism, Public Relations, Business, or related field.
• 7+ years of progressive B2B marketing experience.
• Experience leading marketing projects, campaigns, and teams.
• Exceptional writing, editing, and storytelling skills.
• Strong presentation and public speaking abilities.
• Experience managing multiple projects and priorities in a fast-paced environment.

• Experience in architecture, engineering, construction (AEC), commercial real estate, manufacturing, or professional services marketing.
• Experience with HubSpot, Microsoft Dynamics, Canva, Trello

Benefits

• 401K Plan – Typically we match 100% of Employee contributions up to 15% of your base salary so you can relax and retire one day.
• 100% employer-paid health insurance for employee and contribution toward “family” coverage
• Life insurance
• Short-term and long-term disability insurance
• Generous paid time off program