Senior Strategic Planner

<div class="content-intro"><h3><strong>Who We Are</strong></h3> <p>VML, part of WPP, is a leading creative company that combines brand experience, customer experience, and commerce, creating connected brands to drive growth. VML is celebrated for its innovative and human first, award-winning work for blue chip client partners including AstraZeneca, Colgate-Palmolive, Dell, Ford, Microsoft, Nestlé, The Coca-Cola Company, and Wendy's. The agency is recognized by the Forrester Wave™ Reports, as a Leader among Marketing Creative and Content Service Providers, Commerce Services, Global Digital Experience Services, Global Marketing Services and, most recently, Marketing Measurement &amp; Optimization. In addition, VML’s specialist health network, VML Health, is one of the world’s largest and most awarded health agencies. VML’s global network is powered by 26,000 talented people across 55+ markets, with principal offices in Kansas City, New York, Detroit, London, São Paulo, Shanghai, Singapore, and Sydney.</p> <p><strong>About WPP</strong></p> <p>WPP is the trusted growth partner for the world’s leading brands. We unite&nbsp;cutting-edge media intelligence and data solutions, world-class creativity, next-generation production, transformative enterprise solutions and expert strategic counsel&nbsp;in a single company –&nbsp;powered by exceptional talent and our agentic marketing platform, WPP Open,&nbsp;to help our clients navigate change, capture opportunity and deliver transformational growth. For more information, visit&nbsp;<u><a href="http://wpp.com/" data-outlook-id="2714312b-312f-4651-9f88-d8a4e47547bc">WPP.com</a></u>.</p></div><p><strong>Role &amp; Responsibilities:</strong></p> <ul> <li>Develop and implement best in class strategies for current &amp; future clients aligning them to our clients’ business goals across the entire consumer journey and touchpoints.</li> <li>Discover and leverage insights and trends through primary, secondary and available data to develop strategic recommendations for brand building and campaigns across paid, owned, earned channels.</li> <li>Responsible for strategy deliverables including Brand building, Personas, Campaign Strategy, Creative Briefing, Comms Planning, Consumer Journey, Digital Ecosystems, Content &amp; Social Media Strategy, Influencer, etc.</li> <li>Work closely and constantly collaborate with creative team to develop effective award-winning work</li> <li>Proactive ideas and briefs exploring new opportunities for marketing innovation and implementing them on selected accounts.</li> <li>Keeping teams updated on new concepts and strategies from the digital world ­ from Singapore, SEA and globally</li> <li>Leading strategy for / support business development pitches and proposals</li> <li>Responsible for VMLY&amp;R’s reputation and credibility in the client organization.</li> <li>Responsible for total client satisfaction, and for ensuring that regular strategic reviews are conducted with client.</li> <li>Provide regular updates on performance, insights and recommendations for improvement of current strategies and plans for future initiatives.</li> <li>Leadership and learning – Culture of skill-sharing, training, learning, mentoring, guiding and evolving oneself holistically as a strategist</li> <li style="text-align: left;">Pro-active and constantly create value to VMLY&amp;R and client partners</li> </ul> <p><strong>Skills &amp; Expertise:</strong></p> <ul> <li>At least 5 years of experience in modern marketing environment</li> <li>Strong foundation of marketing, branding, communication</li> <li>Experience with social media, marketing &amp; analytics tools &amp; resources like GWI, Social Listening and Search Trends, Euromonitor, WARC</li> <li>Good understanding of paid, owned, earned digital ecosystems including social, search, mobile, forums, maps, apps, influencers, etc.</li> <li>Demonstrated success with client relationships, team management and business development.</li> <li>Worked across multiple sectors across global and local brands in both private and public sector, in Singapore and multi-market / regional</li> <li>Strong verbal and written communication skills.</li> <li>Excellent presentation skills.</li> <li>Ability to multitask and prioritize.</li> <li>Fortitude to stay calm under pressure.</li> </ul><div class="content-conclusion"><p><span class="normaltextrun"><span lang="EN-GB"><span lang="EN-GB">We believe the best work happens when we're together, fostering creativity, collaboration, and connection. That's why we’ve adopted a hybrid approach, with teams in the office an average of four days a week. If you require accommodations or flexibility, please discuss this with the hiring team during the interview process.</span></span></span></p> <p><span class="normaltextrun"><span lang="EN-GB">WPP (VML) is an equal opportunity employer and considers applicants for all positions without discrimination or regard to characteristics. We are committed to fostering a culture of respect in which everyone feels they belong and has the same opportunities to progress in their careers.</span></span><span class="scxw176048299"><span lang="EN-GB">&nbsp;</span></span></p> <p><span class="scxw176048299"><span lang="EN-GB">VML is a WPP agency (NYSE: WPP). For more information, please visit  <a href="https://www.vml.com/" target="_blank">www.vml.com</a>, and follow along on&nbsp;<a href="https://www.instagram.com/vml_global/?hl=en">Instagram</a>, <a href="https://www.linkedin.com/company/vml/">LinkedIn</a>, and <a href="https://x.com/vml_global?lang=en">X</a>.</span></span></p> <p>When you click "Submit Application", this will send any information you add below to VML. Before you do this, we think it's a good idea to read through our&nbsp;<a href="https://www.vml.com/recruitment-privacy-policy">Recruitment Privacy Policy</a>. California residents should read our&nbsp;<a href="https://www.vml.com/california-recruitment-privacy-notice">California Recruitment Privacy Notice</a>. This explains what we do with your personal data when you apply for a role with us, and, how you can update the information you have provided us with or how to remove it.</p></div>