Senior Strategist

What You'll Do

• Deliver high-value strategy work across a variety of accounts, and support clients in operationalizing recommendations
  • Design, scope and conduct research and analysis (qualitative and quantitative, primary and tertiary) 
  • Develop measurement frameworks, and conduct regular reporting to monitor content program performance 
  • Persona development and journey mapping 
  • Execute various forms of auditing and planning activities to inform actionable content programs, or component parts (e.g. GTM plans, content strategies, SEO audits, competitive analysis, etc.) 
  • Consult on Marketing and Content Operations 
• Use Quietly’s suite of tools to gather data and enable insights development. Data types covered could include: 
  • Content performance (across the web, search, social, etc.)
  • Search engine data and keywords
  • Social listening and brand monitoring 
  • Audience demographics/firmographics, psychographics/values, and behaviour
• Incorporate relevant data from clients’ MarTech stack or existing research to inform insights development. This could include working with the following data types:
  • Website performance data
  • Email data
  • CRM and sales data
  • Product and review data
• Work with Growth, Client Services and Content teams to secure incremental strategic business opportunities and compete for wider MarCom assignments
• Drive conversations with senior/C-level executives in current and prospective accounts, assessing needs and identifying opportunities  
• Proactively stay informed of industry trends, including AI application and impact within the broader MarCom field
• Input on the continual improvement of Quietly’s strategic service offerings, at times working with Operations directly 
  • Ensure strategy needs are met and workflows are streamlined and complementary across other teams and departments
  • Develop, and continue to strengthen, frameworks and methodologies for strategic services across the entire lifecycle
  • Continually assess tools required in order to deliver the work
• Work with Head of Insight to identify, design and implement new services and capabilities
  • Partner cross-functionally with internal teams and external partners to implement and drive measurable results
  • Conduct research to uncover core customer and industry insights that inform proposed solutions, and if applicable, corresponding partnerships 
• Help institutionalize strategic best practices across cross-functional teams within the agency
• Assist with resourcing:
  • Provide input on team structure, talent pool, potential hires and contractors as required
• Work with the Growth team as a thought leader to contribute into Quietly’s own Brand and Marketing efforts if required

What You'll Bring

• 7+ years of relevant experience working on high-profile, global brands in both B2C and B2B environments
• Strong ability to communicate, influence and persuade effectively with all internal and external stakeholders at all decision making levels
• Strong understanding of strategy’s role in an integrated and converged MarCom landscape (owned, earned, and paid)
• Proficiency with SEO best practices and working understanding of AEO/GEO
• Proficiency working with all types of data (or strong desire to expand applied knowledge across data types), including being able to conduct research and analysis using analytics tools such as (but not limited to):
  • Google Analytics and Search Console (web analytics)
  • Brandwatch, Meltwater, or Buzzsumo (social listening)
  • SEMRush, Ahrefs, or Moz (search and SEO)
• Experience working with AI chatbots like ChatGPT; proficiency in prompting best practices and techniques such as Chain-of-Thought
• Strong understanding of MarCom KPIs, performance measurement, and/or attribution 
• A track record of managing customer relationships and expectations through effective interpersonal communication, negotiating and partnering
• Strong project management experience including scoping and task management
• Strong presentation, verbal and written skills as well as proven ability to develop well-written documents, proposals and presentations
• Strong research and analytical skills - you need to be comfortable working with both quantitative and qualitative data
• Eligible to work in Canada

• Knowledge in media planning/buying and public relations
• Applied experience with common software found within the MarTech stack (e.g. marketing automation, email marketing, CRM, and ABM tools)
• Experience in communications, copywriting or content creation, and a love for storytelling
• Experience in publishing, an understanding of industry-standard content management systems
• Experience with clients in highly technical industries  
• Being bilingual or multilingual