Strategy & Operations Manager Benelux

Key Responsibilities

• Growth Strategy: 
  • Build and maintain detailed views and analysis on the full customer funnel, to allow for daily/weekly/monthly tracking of demand drivers and quick understanding of their trajectory
  • Monitor and analyze growth metrics, translating insights into actionable strategies to exceed customer acquisition targets.
  • Own the entire user lifecycle management process, including acquisition, engagement, retention, and reactivation strategies, driving growth of our user base. 
  • Advise partner teams to unlock new business opportunities and growth across your market.
• Promo budget management & optimisation 
  • Manage a 6-digit promo budget, optimizing spend for maximum ROI.
  • Design and execute incentive strategies, maintaining a keen analytical approach to balance growth with profitability.
  • Define a promo calendar, according to the business needs and targets.
  • Define each campaign’s budget, structure, objectives, success criteria
  • Develop in-depth analysis on efficiency and effectiveness of campaigns and extract actionable conclusions including optimisation opportunities
• Pricing & Conversion Optimization:
  • Analyze customer behavior and feedback to optimize the purchasing journey and maximize conversion rates.
  • Drive continuous improvement of our pricing model and decision making through market, inventory and competitive analysis 
  • Working closely with sales, product and ops teams to enhance affordability perception.
• Category Management:
  • Conduct market research to understand trends, customer needs, and competition.
  • Identify opportunities for category growth or improvement.
  • Work with content teams to create compelling product content and ensure products are effectively displayed online
  • Analyze and manage category performance, including revenue, profitability, and market share
  • Coordinate with the sourcing team to ensure the category has the right inventory levels to meet demand without overstocking.
• Customer Segmentation & Insights:
  • Use consumer segmentation techniques and targeted offers to engage users at the right time with the right messages to boost revenue and drive demand.
  • Analyze customer feedback and behavior to improve loyalty and referral strategy.
  • Design experiments and A/B tests to refine strategies and optimize performance.
• Market Research & Competitor Analysis:
  • Conduct in-depth market research to identify trends, customer needs, and new opportunities to grow.
  • Perform competitor analysis to benchmark performance and identify areas to improve our inventory.

Skills, Knowledge and Expertise

• Master’s degree in Engineering, Business, Economics, Data Science
• 3+ years in consulting, pricing, revenue/category management, operations, data analytics or investment banking
• Exceptional analytical skills, comfortable working with numbers and making data-driven decisions, with SQL proficiency (or ability to learn it fast)
• Problem-solving and critical thinking mindset, with a focus on actionable insights
• Strong communication skills to translate complex analyses into clear, impactful strategies
• Proficient in English and, preferably, in  Dutch / French too.

Team, Remote and Compensation Policy