Strategy Planner - Social

<div class="content-intro"><h3><strong>Who We Are</strong></h3> <p>VML, part of WPP, is a leading creative company that combines brand experience, customer experience, and commerce, creating connected brands to drive growth. VML is celebrated for its innovative and human first, award-winning work for blue chip client partners including AstraZeneca, Colgate-Palmolive, Dell, Ford, Microsoft, Nestlé, The Coca-Cola Company, and Wendy's. The agency is recognized by the Forrester Wave™ Reports, as a Leader among Marketing Creative and Content Service Providers, Commerce Services, Global Digital Experience Services, Global Marketing Services and, most recently, Marketing Measurement &amp; Optimization. In addition, VML’s specialist health network, VML Health, is one of the world’s largest and most awarded health agencies. VML’s global network is powered by 26,000 talented people across 55+ markets, with principal offices in Kansas City, New York, Detroit, London, São Paulo, Shanghai, Singapore, and Sydney.</p> <p><strong>About WPP</strong></p> <p>WPP is the trusted growth partner for the world’s leading brands. We unite&nbsp;cutting-edge media intelligence and data solutions, world-class creativity, next-generation production, transformative enterprise solutions and expert strategic counsel&nbsp;in a single company –&nbsp;powered by exceptional talent and our agentic marketing platform, WPP Open,&nbsp;to help our clients navigate change, capture opportunity and deliver transformational growth. For more information, visit&nbsp;<u><a href="http://wpp.com/" data-outlook-id="2714312b-312f-4651-9f88-d8a4e47547bc">WPP.com</a></u>.</p></div><p>VML is a global creative company that builds genuine relationships between brands and people, putting technology at the service of creativity.</p> <p>Our Strategic team is looking for a <strong>Strategy Planner</strong> to join us in <strong>Madrid</strong>.<br>We’re searching for someone with strong strategic thinking, a sharp cultural eye, and a genuine interest in social platforms, digital behaviors and what’s happening right now.</p> <p>&nbsp;</p> <p>This role is ideal for a planner who thinks <strong>social-first</strong>, understands how ideas live and grow on platforms, and can also connect that thinking to broader <strong>omnichannel / 360º campaigns</strong>.</p> <p><br>A key part of the role involves <strong>structuring strategic narratives, building decks and presenting strategy</strong> both internally and to clients.</p> <p>&nbsp;</p> <hr> <h3>Your role will include…</h3> <ul> <li>Researching <strong>culture, consumer behaviors, trends and emerging signals</strong>, with a strong focus on digital and social ecosystems.</li> <li>Translating insights from research, platforms and culture into <strong>clear strategic opportunities</strong>.</li> <li>Preparing benchmarks and competitor analysis, understanding how brands show up across <strong>online and offline touchpoints</strong>.</li> <li>Writing <strong>creative briefs</strong> that clearly frame the strategic challenge and inspire strong ideas.</li> <li>Defining and developing <strong>omnichannel strategic proposals</strong>, grounded in consumer truths and journeys, with social often acting as the starting point.</li> <li><strong>Structuring strategic narratives and building clear, compelling decks</strong>, both for internal alignment and client-facing presentations.</li> <li><strong>Presenting strategy internally and to clients</strong>, explaining thinking in a clear, confident and persuasive way.</li> <li>Supporting the development of <strong>strategic presentations</strong> for local and international clients.</li> <li>Tracking the effectiveness of strategies and helping optimize them when needed, working with <strong>brand and performance KPIs</strong>.</li> <li>Managing a variety of projects (national, international, B2C, B2B).</li> <li>Collaborating closely with different teams: <strong>Creativity, Social Media, Content, Data, Performance</strong>.</li> </ul> <hr> <h3>We’d love it if you have…</h3> <ul> <li>A degree in Advertising, Marketing or a related field. A postgraduate degree in Strategic Planning or Digital Strategy is a plus.</li> <li><strong>3–4 years of experience</strong> as a Strategist / Planner in an agency, brand consultancy or marketing department.</li> <li>Strong <strong>research skills</strong>, including desk research and familiarity with qualitative and quantitative methodologies.</li> <li>A solid understanding of <strong>social platforms, formats and trends</strong>, and how brands can participate meaningfully in them.</li> <li>Interest in <strong>digital culture, technology updates and platform evolution</strong>.</li> <li>Strong <strong>presentation skills</strong>: ability to structure decks with a clear narrative, prioritize ideas and communicate strategy effectively.</li> <li>Confidence presenting <strong>both internally and in front of clients</strong>, adapting tone and depth depending on the audience.</li> <li><strong>Languages:</strong> Spanish (native or fluent) and <strong>English (advanced / proficiency level – mandatory)</strong>.</li> </ul> <hr> <h3>This role is for you if you…</h3> <ul> <li>Are naturally <strong>curious</strong> about culture, people, platforms and what’s new.</li> <li>Enjoy connecting <strong>insights, creativity and business goals</strong>.</li> <li>Have initiative, critical thinking and a proactive mindset.</li> <li>Feel comfortable turning complex thinking into <strong>simple, clear stories</strong>.</li> <li>Work well in collaborative, multidisciplinary teams.</li> <li>Want to keep learning and growing as a strategist.</li> </ul> <hr> <h3>What we offer…</h3> <ul> <li>A collaborative, creative and open-minded environment.</li> <li>The opportunity to work with <strong>leading local and international brands</strong>.</li> <li>A flexible work model based on self-responsibility<br>(3 days in the office / 2 days remote).</li> <li>Training designed for both professional and personal development.</li> <li>Flexible compensation options (restaurant card, transport card, nursery check).</li> <li>No dress code, come as you are.</li> </ul> <hr> <h3>Ready to join us?</h3> <p>If you’ve made it this far, it’s probably because something resonated 😉<br>Apply to the offer and our People team will review your profile.</p> <p>If there’s a match, we’ll reach out to get to know each other and tell you more about VML and the role.<br>Our process usually includes two or three interviews, and at some point, we may ask you to complete a small strategic challenge.</p> <p>Are you in?</p><div class="content-conclusion"><p><span class="normaltextrun"><span lang="EN-GB"><span lang="EN-GB">We believe the best work happens when we're together, fostering creativity, collaboration, and connection. That's why we’ve adopted a hybrid approach, with teams in the office an average of four days a week. If you require accommodations or flexibility, please discuss this with the hiring team during the interview process.</span></span></span></p> <p><span class="normaltextrun"><span lang="EN-GB">WPP (VML) is an equal opportunity employer and considers applicants for all positions without discrimination or regard to characteristics. We are committed to fostering a culture of respect in which everyone feels they belong and has the same opportunities to progress in their careers.</span></span><span class="scxw176048299"><span lang="EN-GB">&nbsp;</span></span></p> <p><span class="scxw176048299"><span lang="EN-GB">VML is a WPP agency (NYSE: WPP). For more information, please visit  <a href="https://www.vml.com/" target="_blank">www.vml.com</a>, and follow along on&nbsp;<a href="https://www.instagram.com/vml_global/?hl=en">Instagram</a>, <a href="https://www.linkedin.com/company/vml/">LinkedIn</a>, and <a href="https://x.com/vml_global?lang=en">X</a>.</span></span></p> <p>When you click "Submit Application", this will send any information you add below to VML. Before you do this, we think it's a good idea to read through our&nbsp;<a href="https://www.vml.com/recruitment-privacy-policy">Recruitment Privacy Policy</a>. California residents should read our&nbsp;<a href="https://www.vml.com/california-recruitment-privacy-notice">California Recruitment Privacy Notice</a>. This explains what we do with your personal data when you apply for a role with us, and, how you can update the information you have provided us with or how to remove it.</p></div>