SVP, Performance Marketing

<p><strong>Open position in Portsmouth, NH, St Louis, MO, Kansas City, MO, Minneapolis, MN, Columbia MO; </strong><strong>Hybrid work schedule; 2 days in the office, 3 days working from home</strong></p> <p><strong>Visa sponsorship </strong>is not available for this position, now or in the future. Applicants must be legally authorized to work in the United States on a permanent basis without requiring employer sponsorship.</p> <p><strong><strong class="ignore-global-css">The Opportunity</strong></strong></p> <p>Swell Media is looking for a rare type of performance marketer.</p> <p>Someone who doesn’t need platform reps to tell them what to do.</p> <p>Someone who understands not just <strong><em>what</em></strong> to do inside Google Ads and Meta, but <strong><em>why</em></strong> it works, <strong><em>when</em></strong> it works, and <strong><em>how</em></strong> to adapt when it doesn’t.</p> <p>The person we’re looking for has likely spent years deep in the trenches scaling ecommerce brands, lead generation businesses, and B2B companies. You’ve managed accounts where millions of dollars are on the line. You’ve seen algorithms change, attribution break, and competitors flood auctions, and you’ve figured out how to win anyway.</p> <p>You’re equal parts strategist, operator, and teacher.</p> <p>People come to you when accounts plateau.</p> <p>Clients trust you when growth gets difficult.</p> <p>Teams follow you because you’ve actually done the work.</p> <p>This isn’t a “manage from a distance” leadership role.</p> <p>You’ll lead the agency’s most important relationships, mentor the next generation of performance marketers, and remain deeply involved in solving the hardest growth challenges our clients face.</p> <p><strong><span class="ignore-global-css">Essential Duties and Responsibilities</span>&nbsp;</strong>(Other duties may be assigned)</p> <h3><strong>Product &amp; Process Leadership</strong></h3> <p>You’ll oversee strategy across complex:</p> <ul> <li>Ecommerce brands</li> <li>Lead generation businesses</li> <li>B2B organizations</li> <li>Multi-location companies</li> <li>High-growth challengers</li> </ul> <p>You’ll be accountable for:</p> <ul> <li>Revenue growth</li> <li>CAC and CPA efficiency</li> <li>LTV optimization</li> <li>Pipeline generation</li> <li>Incremental growth</li> </ul> <h3><strong>Platform Expertise</strong></h3> <p>You should possess deep expertise in:</p> <p><strong>Paid Search</strong></p> <ul> <li>Google Search</li> <li>Shopping</li> <li>Performance Max</li> <li>YouTube</li> <li>Merchant Center</li> </ul> <p><strong>Paid Social</strong></p> <ul> <li>Meta</li> <li>LinkedIn</li> <li>TikTok</li> </ul> <p>You understand:</p> <ul> <li>Account architecture</li> <li>Bidding systems</li> <li>Audience strategy</li> <li>Creative iteration frameworks</li> <li>Feed optimization</li> <li>First-party data signals</li> <li>Offline conversion tracking</li> <li>Attribution challenges</li> <li>Scaling strategies</li> </ul> <h3><strong>Measurement &amp; Data</strong></h3> <p>You know how to connect media to business outcomes.</p> <p>Experience with:</p> <ul> <li>GA4</li> <li>Google Tag Manager</li> <li>CRM integrations</li> <li>Shopify</li> <li>HubSpot and Salesforce</li> <li>Offline conversions</li> <li>Revenue attribution</li> <li>Pipeline reporting</li> <li>Incrementality testing</li> </ul> <h3><strong>Technical Problem Solving</strong></h3> <ul> <li>You are the escalation point.</li> <li>When performance stalls, tracking breaks, or attribution gets messy, you’re the person that can diagnose the issue and build a path forward.</li> <li>You don’t accept “the platform changed” as an explanation.</li> </ul> <h3><strong>Leadership</strong></h3> <ul> <li>You’ll lead a team of high-performing specialists and managers while building systems, playbooks, and training that elevate everyone around you.</li> <li>We’re looking for a player-coach.</li> <li>Someone who still loves opening accounts.</li> <li>Someone who enjoys audits.</li> <li>Someone who gets excited about testing.</li> <li>Someone who can teach.</li> </ul> <h2><strong>What Success Looks Like</strong></h2> <ul> <li>Clients grow faster because of your work.</li> <li>Teams become stronger because of your leadership.</li> <li>Problems get solved instead of explained away.</li> <li>The agency develops a reputation for doing what others can’t.</li> </ul> <h2><strong>Who Thrives Here</strong></h2> <ul> <li>Curious operators.</li> <li>Builders.</li> <li>Challengers.</li> <li>People who question “best practices.”</li> <li>Marketers who care more about outcomes than opinions.</li> <li>People who still love the craft.</li> </ul> <p>&nbsp;</p> <p><strong class="ignore-global-css">Qualifications -&nbsp;</strong>To perform this job successfully, an individual must be able to perform each essential duty satisfactorily. The requirements listed below are representative of the knowledge, skill, and/or ability required. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.</p> <ul> <li>10+ years in performance marketing, preferably in agencies.</li> <li>Extensive experience across both paid search and paid social.</li> <li>Proven success scaling ecommerce, lead generation, and/or B2B businesses.</li> <li>Deep understanding of attribution, measurement, and first-party data.</li> <li>Experience managing sophisticated clients with meaningful media budgets.</li> <li>Strong leadership skills with a willingness to remain hands-on.</li> </ul> <h2><strong>Bonus Points</strong></h2> <ul> <li>Experience with scripts, APIs, or automation.</li> <li>Feed optimization experience.</li> <li>Incrementality and lift testing experience.</li> <li>Experience scaling businesses beyond platform-reported ROAS.</li> <li>Strong opinions backed by data.</li> </ul> <p><strong>Total Perks Package</strong></p> <ul> <li>The chance to be a part of a growing company and the next success story</li> <li>Amazing opportunities for career development</li> <li>Recognition programs</li> <li>Employee referral bonus</li> <li>Hybrid work schedule; 2 days in the office, 3 days working from home</li> <li>Fun and collaborative work environment</li> <li>Casual dress code</li> <li>Insurance Coverage (medical, dental, vision, life, and disability)</li> <li><span style="font-family: arial, sans-serif;">401(k) retirement plan, with employer 4% match</span></li> <li><span style="font-family: arial, sans-serif;">Work/life benefits, including mental health and wellbeing support</span></li> <li><span style="font-family: arial, sans-serif;">Flexible Time Off Policy</span></li> <li><span style="font-family: arial, sans-serif;">Paid holidays, including agency <span class="gmail-ignore-global-css">soft </span>closing Christmas Eve-New Year's Day</span></li> <li><span style="font-family: arial, sans-serif;">Paid leave options, including sick leave, medical leave for self and family, and parental leave</span></li> </ul><div class="content-conclusion"><p>California Residents - Please review our Privacy Notice&nbsp;<a href="https://s3.amazonaws.com/vsapartners.com-assets/VSAPartnersEmployee+PrivacyNotice2024.pdf" target="_blank">h</a><a href="https://drive.google.com/file/d/1ScnONj7xW3Xy3ytStohy1If0HY6iVnLs/view?usp=sharing" target="_blank">ere.&nbsp;</a></p></div>