TikTok Shop Lead

We're hiring a TikTok Shop Lead to own our TikTok Shop presence end-to-end — from channel strategy and listing optimization to affiliate management and content performance.

This role is for someone who:

• Lives on TikTok and understands what actually drives Shop conversions
• Is equal parts creative and analytical — knows a good hook and knows how to read the data behind it
• Wants to build something, not just maintain it
• Thinks about TikTok Shop in the context of the full business, not just one channel
• Has a passion for building community

You'll own the roadmap for one of our fastest-growing channels and work closely with the growth, creative, and influencer teams to scale it.

What You'll Do

TikTok Shop Strategy & Operations

• Own the TikTok Shop channel: listings, product catalog, pricing, promotions, and storefront health
• Manage Combined Listings, flavor/variant consolidation, and listing architecture across SKUs
• Stay on top of platform updates, policy changes, and new features — and act on them fast
• Drive toward key channel metrics: Videos per day, GMV, ROAS, conversion rate, affiliate-driven revenue

Affiliate & Creator Management

• Build and manage Create's TikTok Shop affiliate program — recruiting, activating, and retaining creators
• Work closely with agency partner to scale affiliate outreach
• Identify high-potential affiliates and route the right products and briefs to the right creators
• Track affiliate performance and optimize commission structures and incentives
• Coordinate with the broader influencer team to align Shop affiliates with paid whitelisting strategy

Content & Creative

• Work with creators and internal teams to develop Shop-native content (lives, shoppable videos, PDPs)
• Identify what hooks, formats, and narratives convert — and build a testing framework around it
• Support TikTok LIVE strategy and execution where applicable

Analytics & Reporting

• Own TikTok Shop reporting: GMV, affiliate revenue, conversion, traffic sources, and content performance
• Surface insights on what's working and bring clear recommendations — not just data
• Monitor competitive landscape and platform trends

Requirements

• 2–4 years of experience in TikTok Shop, social commerce, or a closely adjacent role
• Hands-on experience managing a TikTok Shop account (not just running ads against one)
• Strong understanding of TikTok's affiliate ecosystem and creator activation
• Comfortable with performance data and able to connect content decisions to business outcomes
• Organized and process-oriented — you can manage a lot of moving pieces without dropping any

What We're Looking For

• You think like an owner, not a coordinator
• You're excited about where social commerce is going — and want to help lead it
• You're fast, resourceful, and don't wait to be told what to do
• You care about GMV and real business outcomes, not vanity metrics

Nice to Have

• Experience with TikTok Shop Seller Center, metafields, and Combined Listings
• Background in influencer or affiliate marketing
• Familiarity with Shopify and DTC ecommerce metrics
• Experience running or supporting TikTok LIVE commerce

Benefits

• Competitive compensation 
• Fully-paid health, dental, and vision insurance
• Manhattan office with a flexible hybrid setup and generous PTO

Why You'll Love Working Here

At Create Wellness, we're building a category-defining wellness brand that helps people feel their best every day. You'll join a small, high-output team where your work will have immediate and visible impact. We move quickly, expect a lot from ourselves and each other, and have fun while doing it. This role has a real seat at the table—you'll directly shape how Create goes to market.