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- Employment
- Full-time
- Seniority
- Lead
About the role
Key Responsibilities
Trade & Channel Strategy
- Strategy on restaurants acquisition and retention, density of the restaurants.
- Develop and execute trade marketing strategies for in-app channels (CRM, in-app placements and loyalty program) and external channels of acquisition (media, digital, influencers).
- Identify growth opportunities across dark stores, b2b delivery and food delivery.
- Align trade marketing initiatives with product, business, marketing and partners objectives.
- Develop elasticity of the incentives for the efficient acquisition and activation of the customers.
SuperApp & Partner Activation
- Design and implement promotional mechanics, bundles, and limited-time offers to drive demand, conversion, sales and basket size.
- Manage test marketing campaigns with the potential inDrive ecosystem partners globally.
Qualifications
- 5+ years of experience in Trade Marketing, Channel Marketing, or eCommerce/Marketplace Marketing.
- Experience working with food delivery or e-com business models.
- Strong understanding of trade marketing mechanics and analytics driving the commercial impact.
- Proven ability to design and execute promotions and activation programs that drive orders and new users acquisition.
- Analytical mindset with strong experience in data-driven decision making.
- Excellent stakeholder management, project coordination skills and cross-functional teams collaboration.
- Fluent English, Spanish preferable.
Why join us
- Help us challenge injustice by creating fair choices for millions of people across 1100+ cities in 48 countries.
- Develop your professional skills with access to mentoring, career consulting, and learning programs.
- Collaborate with teams around the world and gain international experience through our Global Talent Exchange Program.
- Engage in company-wide challenges, awards, sports activities, employee-led social impact and volunteering projects.
- Work alongside people who take initiative, speak openly, and challenge themselves to grow.
- Improve your language skills through co-financed courses and internal speaking clubs.
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