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UX Designer, Family Life Group (FLG) - Ministry of Social & Family Development
GovTechSingapore1d ago
About the role
<p><span data-contrast="none">GovTech is the lead agency driving Singapore’s Smart Nation initiatives and public sector digital transformation. As the Centre of Excellence for Infocomm Technology and Smart Systems (ICT & SS), GovTech develops the Singapore Government’s capabilities in Data Science & Artificial Intelligence, Application Development, Smart City Technology, Digital Infrastructure, and Cybersecurity. </span> <br> <br><span data-contrast="none">At GovTech, we offer you a purposeful career to make lives better where we empower our people to master their craft through robust learning and development opportunities all year round.</span> <br> <br><span data-contrast="none">Play a part in Singapore’s vision to build a Smart Nation and embark on your meaningful journey to build tech for public good. Join us to advance our mission and shape your future with us today! </span> <br> <br><span data-contrast="none">Learn more about GovTech at tech.gov.sg.</span><span data-ccp-props="{"335551550":1,"335551620":1}"> </span></p>
<p><span data-ccp-props="{"335551550":1,"335551620":1}"> </span></p>
<p><strong><span data-contrast="none">[What you will be working on]</span></strong><span data-ccp-props="{"134233117":false,"134233118":false,"335551550":1,"335551620":1,"335557856":16777215,"335559738":0,"335559739":0}"> </span></p>
<p data-pm-slice="1 3 []">As an UX Designer supporting Family Life Group’s (FLG) product portfolio, you will drive end-to-end user experience work across two digital services:</p>
<p data-pm-slice="1 3 []">(1) a digital marriage registration portal, and</p>
<p data-pm-slice="1 3 []">(2) a family counselling portal. </p>
<p>You will work upstream to understand user needs through research and discovery, and translate insights into clear, testable design solutions in partnership with Product Managers and engineering teams. </p>
<p><strong>1) Discovery & User Research</strong> </p>
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<li>
<p>Together with the Product team, plan and run discovery activities (e.g., interviews, workshops, surveys) to understand user needs and pain points across the digital marriage registration and family counselling portals. </p>
</li>
</ul>
<ul>
<li>
<p>Conduct user research and concept validation (moderated and unmoderated) and capture evidence-based findings. </p>
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<p>Synthesise research outputs into clear insights, problem statements, and opportunity areas that inform product direction and prioritisation. </p>
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</ul>
<p><strong>2) Interaction Design & Prototyping</strong> </p>
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<li>
<p>Translate insights into user journeys, user flows, information architecture, and interaction patterns. </p>
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</ul>
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<p>Create wireframes and prototypes (low- to high-fidelity) to communicate design intent and support delivery. </p>
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<p>Work with product managers, business owners and engineering partners implement designs. </p>
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</ul>
<p><strong>3) Iteration, Quality & Outcomes</strong> </p>
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<p>Iterate designs based on analytics and reported user feedback and track UX issues observed during delivery and post-release for continuous improvement. </p>
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</ul>
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<p>Drive design quality through clear specifications, consistency, accessibility considerations, and pragmatic handover artefacts. </p>
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</ul>
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<p>Contribute to strategic design initiatives that advance FLG portfolio outcomes (e.g., clearer service journeys, reduced user effort, improved completion). </p>
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</ul>
<p><strong>What we expect from you </strong></p>
<p>You are a key contributing member of the product team. You are expected to work with autonomy, consistently deliver high-quality outcomes, and collaborate effectively with Product Managers, engineers, and business stakeholders. </p>
<p><strong>Scope & direction</strong> </p>
<ul>
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<p>Lead key design workstreams within a project, making day-to-day decisions that align with user needs and product goals. </p>
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</ul>
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<p>Work independently from defined problem to solution options, engaging the right partners when decisions affect scope, risk, or cross-team dependencies. </p>
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<p>Support team capability by coaching junior designers through constructive feedback and shared practices. </p>
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</ul>
<p><strong>Craft & execution</strong> </p>
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<p>Apply best practices in problem-solving and solution development, using evidence, iteration, and testing to validate outcomes. </p>
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</ul>
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<p>Produce accessible and coherent designs within product, service, and operational constraints. </p>
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<p>Make sound trade-offs in moderately complex situations and explain decisions using evidence; use AI-assisted tools with critical judgement. </p>
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</ul>
<p><strong>Ownership</strong> </p>
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<p>Own assigned tasks and projects end-to-end, including quality of outputs and clarity of handover. </p>
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</ul>
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<p>Identify and address issues proactively with minimal guidance, and know when to escalate or ask for help. </p>
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<p>Identify opportunities and recommend next steps to improve processes or outcomes within your work area. </p>
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</ul>
<p><strong>Strategic alignment</strong> </p>
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<p>Align your work with team goals, product OKRs, and agreed priorities; focus on tasks that deliver the highest expected value. </p>
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<p>Adapt to changing priorities independently, while keeping the team informed of impact to scope, timelines, or risks. </p>
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</ul>
<p><strong>Culture & organisational influence</strong> </p>
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<p>Collaborate constructively with peers and stakeholders to ensure work is executed effectively end-to-end. </p>
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</ul>
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<p>Address minor conflicts respectfully and early, focusing on shared outcomes. </p>
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</ul>
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<p>Share knowledge, resources, and learnings (including successes and failures) to strengthen team capability and improve how we work</p>
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</ul>
<p data-pm-slice="1 1 []"> </p>
<p><strong>Who you’ll be working with:</strong></p>
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<p>You’ll report to the lead product manager </p>
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</ul>
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<p>On a day to day, you’ll be embedded in product teams working with business, product manager and engineering to ensure designs solve business problems and progress product OKR’s. </p>
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</ul>
<p> </p>
<p><strong><span data-contrast="none">[What we are looking for]</span></strong></p>
<p data-pm-slice="1 3 []"><strong>UX Craft (Core Requirements)</strong> </p>
<ul>
<li>
<p>End-to-end UX capability: discovery → synthesis → design → testing → iteration. </p>
</li>
</ul>
<ul>
<li>
<p>Interaction design strength: produce user journeys/flows, wireframes, and prototypes at the right fidelity for the stage. </p>
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</ul>
<ul>
<li>
<p>Expertise in tools of the trade – Figma, Maze etc </p>
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<p>Ability to plan and conduct interviews/workshops/surveys/usability tests; translate findings into actionable insights. </p>
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</ul>
<p><strong>Strong plus</strong> </p>
<ul>
<li>
<p>Demonstrated experience in UX “vibe coding” / rapid prototyping approaches (e.g., AI-assisted or low/no-code tools), as there will be upcoming initiatives in this area. </p>
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</ul>
<p><strong>Context fit</strong> </p>
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<li>
<p>Comfort supporting multiple products within the FLG portfolio as priorities shift.</p>
</li>
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<p>A curious, collaborative and respectful working attitude.</p>
</li>
</ul>
<p> </p>
<p><span data-contrast="none">GovTech is an equal opportunity employer committed to fostering an inclusive workplace that values diverse voices and perspectives, as we believe it is key to innovation. </span><span data-ccp-props="{"134233117":false,"134233118":false,"335551550":1,"335551620":1,"335557856":16777215,"335559738":0,"335559739":0}"> </span></p>
<p><span data-contrast="none">Our employee benefits are based on a total rewards approach, offering a holistic and market-competitive suite of perks.</span><span data-ccp-props="{"134233117":false,"134233118":false,"335551550":1,"335551620":1,"335557856":16777215,"335559738":0,"335559739":0}"> </span></p>
<p><span data-contrast="none">We champion flexible work arrangements (subject to your job role) and trust you to manage your time to deliver your best.</span><span data-ccp-props="{"134233117":false,"134233118":false,"335551550":1,"335551620":1,"335557856":16777215,"335559738":0,"335559739":0}"> </span></p>
<p><span data-ccp-props="{"335551550":1,"335551620":1}"> </span></p>
<p><span data-contrast="none">Learn more about life inside GovTech at go.gov.sg/GovTechCareers.</span> <br><span data-contrast="none">Stay connected with us on social media at go.gov.sg/ConnectWithGovTech</span><span data-ccp-props="{"335551550":1,"335551620":1}"> </span></p>
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