VAS Product Manager

Job Summary

The job holder will be responsible for defining and executing VUZ VAS product strategy.

He/she will be working closely with cross-functional teams to develop, launch, and manage VAS offerings that add significant value to the app customer base and contribute to the business growth.

 

Responsibilities

• VAS Product Strategy:
• Develop and execute a comprehensive VAS product strategy aligned with company goals and industry trends.
• Identify and prioritize VAS opportunities and enhancements based on market research and customer feedback.
• Define clear product roadmaps, goals, and KPIs.

 

• Product Development:
• Lead the end-to-end product development lifecycle for VAS offerings.
• Collaborate with cross-functional teams, including engineering, design, and marketing, to ensure successful product launches.
• Conduct feasibility studies, cost-benefit analyses, and risk assessments for new VAS initiatives.

 

• Customer-Centric Approach:
• Gather customer insights through research, surveys, and feedback to inform VAS product enhancements.
• Define and communicate the value proposition of VAS products to different customer segments.
• Monitor customer satisfaction and respond to customer inquiries and concerns.

 

• Competitive Analysis:
• Stay informed about industry trends and competitive offerings in the VAS space.
• Conduct competitive analyses to identify opportunities and threats.
• Position our VAS products effectively in the market.

 

• Marketing and Promotion:
• Collaborate with the marketing team to create and implement marketing plans that drive VAS product awareness and adoption.
• Develop marketing collateral, sales tools, and campaigns to support VAS product launches.
• Participate in product-related marketing events and presentations.

 

• Performance Monitoring:
• Establish and track key performance indicators (KPIs) to measure the success and adoption of VAS products.
• Analyze data and customer feedback to make data-driven decisions and iterate on product improvements.
• Prepare regular reports and updates for senior management.

Requirements

 

• Bachelor's degree in Business, Marketing, Engineering, or any related field (Master's degree preferred).
• Proven experience in product management, specifically with VAS products in the telecommunication or related industries.
• Strong understanding of VAS technologies, market dynamics, and customer needs.
• Exceptional project management and organizational skills.
• Strong analytical and problem-solving abilities.
• Excellent communication and presentation skills.
• Ability to thrive in a fast-paced, collaborative environment.