Vertical Marketing Lead

About the role

Some of the things you’ll do:

• Own vertical GTM strategy end-to-end: research buyer personas, buying dynamics, and competitive landscape for each priority vertical, and translate that into a complete go-to-market playbook.
• Build the full go-to-market toolkit for each vertical: positioning and messaging frameworks, industry landing pages, email sequences, case studies, product one-pagers, and competitor battlecards.
• Design and run structured experiments to drive acquisition and conversion. Own the metrics: signup volume, trial conversion, and downstream revenue impact within your verticals.
• Be the voice of vertical buyers internally, informing product roadmap decisions, integration priorities, and positioning choices with firsthand customer insight.
• Own the vertical buyer's self-serve journey from first touch through activation. Shape the signup flow, onboarding experience, and in-product messaging.
• Represent Quo at industry events and conferences. Build relationships with operators, influencers, and partners.
• Support the sales-assisted path for larger vertical or franchise accounts with collateral and campaign support.
• Develop a repeatable model for entering new verticals so we can expand quickly.

About you

• 8+ years of experience in growth, product marketing, or go-to-market roles in B2B startups, with meaningful experience serving SMB customers.
• Track record of owning pipeline or revenue targets and delivering against them. You can point to specific metrics you moved from A to B.
• Demonstrated experience building a GTM motion from scratch for a new market, segment, or vertical — not just optimizing an existing one.
• Excellent research skills — you can develop genuine fluency in a new industry quickly, map the buyer landscape, and translate that into sharp positioning.
• Strong writing skills — you produce polished positioning documents, customer-facing messaging, and sales enablement collateral independently.
• You’re AI-native and deeply proficient with tools like Claude Code or similar. You use AI to accelerate research, experimentation, and decision-making.
• You’re energized by being in the field, talking to customers, and understanding how an industry truly operates.
• Experience in working with or selling into home services, field services, trades, or franchise operations is a strong plus.

Compensation

• SF Bay Area, Los Angeles, Seattle, Portland, Boston, New York, and Washington, DC Metro: $165,000 - $210,000 USD
• All other US Locations: $147,000 - $190,000 USD
• Canada: $150,000 - $193,000 CAD

Who we are