Vice President, Copy

<p><span style="font-family: verdana, geneva, sans-serif; font-size: 10pt;">As the&nbsp;<strong>Vice President, Copy</strong>, you will be the ultimate champion and architect of narrative strategy across marketing-based accounts. You will lead the editorial vision, voice, and verbal identity for our clients, transforming complex business strategies and technology landscapes into compelling, human-centric stories.</span></p> <p><span style="font-family: verdana, geneva, sans-serif;"><span style="font-size: 10pt;">In this role, you will oversee the copywriting function, ensuring that our verbal output matches the elite standard of our visual output. You will partner closely with design and motion leadership to pitch and win high-stakes new business, and define brand positioning for global clients.&nbsp;</span></span></p> <p><span style="font-family: verdana, geneva, sans-serif; font-size: 10pt;">You'll work seamlessly with the SVP of Content, VP Creative Director, VP of Digital Strategy, and account leads to ensure our creative work is strategically sound, conceptually brilliant, and flawlessly executed.</span></p> <p><span style="font-family: verdana, geneva, sans-serif; font-size: 10pt;">You are a&nbsp;master wordsmith and a seasoned strategist who understands that copy isn’t just about making things sound good—it’s about driving business action. You are an inspiring mentor, a trusted client advisor, and an absolute powerhouse in a pitch room.</span></p> <h3><span style="font-family: verdana, geneva, sans-serif;"><span style="font-size: 12pt;"><strong>Key Responsibilities</strong></span></span></h3> <ul> <li style="font-family: verdana, geneva, sans-serif; font-size: 10pt;"><span style="font-family: verdana, geneva, sans-serif; font-size: 10pt;"><strong>Narrative &amp; Editorial Leadership:</strong> Oversee the creative direction of all copy, messaging, and content strategy across the agency’s digital practice, ensuring a unified and elite standard of work.</span></li> <li style="font-family: verdana, geneva, sans-serif; font-size: 10pt;"><span style="font-family: verdana, geneva, sans-serif; font-size: 10pt;"><strong>Brand Voice &amp; Architecture:</strong> Lead the development of comprehensive verbal identities, brand messaging frameworks, and tone-of-voice guidelines for high-profile clients and new business prospects.</span></li> <li style="font-family: verdana, geneva, sans-serif; font-size: 10pt;"><span style="font-family: verdana, geneva, sans-serif; font-size: 10pt;"><strong>High-Stakes Presentation &amp; Pitches:</strong> Serve as a primary creative lead on major agency pitches, developing core conceptual narratives and presenting them persuasively to C-suite stakeholders.</span></li> <li style="font-family: verdana, geneva, sans-serif; font-size: 10pt;"><span style="font-family: verdana, geneva, sans-serif; font-size: 10pt;"><strong>Department Oversight &amp; Mentorship:</strong> Manage, mentor, and grow a team of copywriters and content strategists. Set performance standards, conduct creative reviews, and unblock career paths for your team.</span></li> <li style="font-family: verdana, geneva, sans-serif; font-size: 10pt;"><span style="font-family: verdana, geneva, sans-serif; font-size: 10pt;"><strong>Creative Partnership:</strong> Partner cross-functionally with the ACD of Motion &amp; Design, VP Creative Director, and Digital Strategy VP to ensure copy and visuals are deeply integrated from the very first brainstorm.</span></li> <li style="font-family: verdana, geneva, sans-serif; font-size: 10pt;"><span style="font-family: verdana, geneva, sans-serif; font-size: 10pt;"><strong>Agency Voice Advocacy:</strong> Act as an internal and external thought leader, helping to shape and elevate Highwire’s own brand voice through agency marketing, insights, and public-facing content.</span></li> </ul> <h3><span style="font-family: verdana, geneva, sans-serif; font-size: 12pt;"><strong>Success Factors</strong></span></h3> <ul> <li style="font-family: verdana, geneva, sans-serif; font-size: 10pt;"><span style="font-family: verdana, geneva, sans-serif; font-size: 10pt;"><strong>Experience:</strong>&nbsp;10+ years of professional copywriting and creative strategy experience, with at least 4+ years in a dedicated leadership role managing creative teams within an agency environment.</span></li> <li style="font-family: verdana, geneva, sans-serif; font-size: 10pt;"><span style="font-family: verdana, geneva, sans-serif; font-size: 10pt;"><strong>Portfolio:</strong> A world-class portfolio showcasing conceptual campaign thinking, long-form and short-form copy mastery, and comprehensive brand messaging frameworks (Tech/B2B experience is highly valued).</span></li> <li style="font-family: verdana, geneva, sans-serif; font-size: 10pt;"><span style="font-family: verdana, geneva, sans-serif; font-size: 10pt;"><strong>Industry Fluency:</strong> A deep understanding of digital marketing channels, SEO base strategy, social platforms, and how copy shifts to maximize engagement across each.</span></li> <li style="font-family: verdana, geneva, sans-serif; font-size: 10pt;"><span style="font-family: verdana, geneva, sans-serif; font-size: 10pt;"><strong>Communication:</strong> Exceptional interpersonal, presentation, and written communication skills. You can gracefully deliver tough feedback internally and defend bold creative choices externally.</span></li> <li style="font-family: verdana, geneva, sans-serif; font-size: 10pt;"><span style="font-family: verdana, geneva, sans-serif; font-size: 10pt;"><strong>Innovation Mindset:</strong> A forward-thinking approach to content creation, including a strong understanding of how emerging technologies (like generative AI tools) can be ethically and effectively integrated into the copy workflow.&nbsp;</span></li> <li style="font-family: verdana, geneva, sans-serif; font-size: 10pt;"><span style="font-size: 10pt; font-family: verdana, geneva, sans-serif;"><strong>Narrative Mastery &amp; Strategic Depth:</strong> Your portfolio features high-impact B2B/Tech campaigns, master messaging frameworks, and multi-channel creative storytelling. You have a rare ability to simplify the complex without losing its substance.</span></li> <li style="font-family: verdana, geneva, sans-serif; font-size: 10pt;"><span style="font-size: 10pt; font-family: verdana, geneva, sans-serif;"><strong><span style="font-size: 10pt;">Executive Le</span>adership &amp; Team Building:</strong> You are a proven leader who knows how to scale a copy department, recruit top-tier talent, and foster an environment where writers can do the best work of their careers.</span></li> <li style="font-family: verdana, geneva, sans-serif; font-size: 10pt;"><span style="font-size: 10pt; font-family: verdana, geneva, sans-serif;"><strong>Pitch-Winning Command:</strong> You love the thrill of the pitch. You can command a room, command a slide deck, and articulate a creative vision that makes clients say, <em>"They completely get us."</em></span></li> <li style="font-family: verdana, geneva, sans-serif; font-size: 10pt;"><span style="font-size: 10pt; font-family: verdana, geneva, sans-serif;"><strong>Business Acumen:</strong> You understand the intersection of creative copy, digital marketing metrics, and business objectives. You write with data, insights, and performance in mind.</span></li> </ul> <p>&nbsp;</p> <p>&nbsp;</p> <p><span style="font-family: verdana, geneva, sans-serif; font-size: 10pt; color: rgb(0, 0, 0);"><em>The salary range for this position is $130,000 to $195,000, with the final offer based on a combination of factors, including education, relevant experience, skills, prior training, internal equity, and local geographic market data. This role also includes a competitive benefits package with medical, dental, and vision coverage, 401(k) matching, generous paid time off, and additional perks designed to support your overall well-being and growth.&nbsp;</em><span style="color: rgb(255, 255, 255);"><em>#LI-Hybrid</em></span></span></p><div class="content-conclusion"><p><span style="font-family: verdana, geneva, sans-serif; font-size: 12pt;"><strong>About Highwire</strong></span></p> <p><span style="font-family: verdana, geneva, sans-serif; font-size: 10pt;">Highwire is a strategic marketing communications agency at the intersection of innovation and industry. We partner with ambitious companies and established brands to navigate complexity, lead markets, and grow with purpose. With integrated expertise in strategic marketing and communications, corporate reputation, creative, and insights, we cut through the noise to deliver bold ideas and measurable impact across B2B technology, healthcare, cybersecurity, energy, professional and financial services, and more.</span></p> <p><span style="font-family: verdana, geneva, sans-serif; font-size: 10pt;">At Highwire, we believe that storytelling fuels transformation. We know that the most impactful stories represent all voices and perspectives. As a values-driven agency, we foster an inclusive environment where everyone—regardless of age, race/ethnicity, size, shape, gender identity, sexual orientation, religion and different abilities–can feel safe, celebrated and worthy.</span></p> <p><span style="font-family: verdana, geneva, sans-serif; font-size: 10pt;">We ensure that every Highwire Walker has the requisite support to soar in their careers. Our commitment to diversity, inclusion and belonging is foundational and embedded in our business and culture. We aspire to change our industry and build a better future for all.</span></p> <p><span style="font-family: verdana, geneva, sans-serif; font-size: 10pt;">Our people-first culture is driven by <em>four</em> core values:</span></p> <ul> <li style="font-family: verdana, geneva, sans-serif; font-size: 10pt;"><span style="font-family: verdana, geneva, sans-serif; font-size: 10pt;">Team Empowerment</span></li> <li style="font-family: verdana, geneva, sans-serif; font-size: 10pt;"><span style="font-family: verdana, geneva, sans-serif; font-size: 10pt;">Growth Mindset</span></li> <li style="font-family: verdana, geneva, sans-serif; font-size: 10pt;"><span style="font-family: verdana, geneva, sans-serif; font-size: 10pt;">Inclusion Always</span></li> <li style="font-family: verdana, geneva, sans-serif; font-size: 10pt;"><span style="font-family: verdana, geneva, sans-serif; font-size: 10pt;">Fierce Distinction</span></li> </ul> <p><span style="font-family: verdana, geneva, sans-serif; font-size: 10pt;">We’re looking for individuals with big ideas, strong opinions, and the energy to bring them to life. If you thrive in an environment that values personal accountability, high standards, and boundless motivation, this is the opportunity for you. Be part of our award-winning culture and contribute to an exciting and growing business where you can make a real impact.</span></p> <p><span style="font-family: verdana, geneva, sans-serif; font-size: 10pt;">Highwire. Above all.</span></p> <hr> <p><span style="font-family: verdana, geneva, sans-serif; font-size: 10pt;">Our people-first culture is reflected in the meaningful benefits, flexibility, and support we offer:</span></p> <ul> <li style="font-family: verdana, geneva, sans-serif; font-size: 10pt;"><span style="font-family: verdana, geneva, sans-serif; font-size: 10pt;">Competitive salary with merit-based opportunities for growth</span></li> <li style="font-family: verdana, geneva, sans-serif; font-size: 10pt;"><span style="font-family: verdana, geneva, sans-serif; font-size: 10pt;">Flexible hybrid work model tailored to your schedule and lifestyle</span></li> <li style="font-family: verdana, geneva, sans-serif; font-size: 10pt;"><span style="font-family: verdana, geneva, sans-serif; font-size: 10pt;">Generous vacation policy, including extended summer and winter breaks</span></li> <li style="font-family: verdana, geneva, sans-serif; font-size: 10pt;"><span style="font-family: verdana, geneva, sans-serif; font-size: 10pt;">Early log-off on Fridays through our Empower Hours program</span></li> <li style="font-family: verdana, geneva, sans-serif; font-size: 10pt;"><span style="font-family: verdana, geneva, sans-serif; font-size: 10pt;">401(k) plan with employer matching</span></li> <li style="font-family: verdana, geneva, sans-serif; font-size: 10pt;"><span style="font-family: verdana, geneva, sans-serif; font-size: 10pt;">Comprehensive medical, dental, and vision coverage, plus FSA options</span></li> <li style="font-family: verdana, geneva, sans-serif; font-size: 10pt;"><span style="font-family: verdana, geneva, sans-serif; font-size: 10pt;">Paid parental leave benefits</span></li> <li style="font-family: verdana, geneva, sans-serif; font-size: 10pt;"><span style="font-family: verdana, geneva, sans-serif; font-size: 10pt;">Commuter benefits</span></li> <li style="font-family: verdana, geneva, sans-serif; font-size: 10pt;"><span style="font-family: verdana, geneva, sans-serif; font-size: 10pt;">Annual Growth Mindset stipend for books, events, or learning experiences</span></li> <li style="font-family: verdana, geneva, sans-serif; font-size: 10pt;"><span style="font-family: verdana, geneva, sans-serif; font-size: 10pt;">Monthly technology reimbursement</span></li> <li style="font-family: verdana, geneva, sans-serif; font-size: 10pt;"><span style="font-family: verdana, geneva, sans-serif; font-size: 10pt;">Wellness benefit program for mental and physical health</span></li> <li style="font-family: verdana, geneva, sans-serif; font-size: 10pt;"><span style="font-family: verdana, geneva, sans-serif; font-size: 10pt;">501c3 donation matching program</span></li> <li style="font-family: verdana, geneva, sans-serif; font-size: 10pt;"><span style="font-family: verdana, geneva, sans-serif; font-size: 10pt;">Mentorship and ongoing professional development opportunities</span></li> <li style="font-family: verdana, geneva, sans-serif; font-size: 10pt;"><span style="font-family: verdana, geneva, sans-serif; font-size: 10pt;">Monthly recognition and team celebrations</span></li> <li style="font-family: verdana, geneva, sans-serif; font-size: 10pt;"><span style="font-family: verdana, geneva, sans-serif; font-size: 10pt;">Employee referral and new business referral bonuses</span></li> <li style="font-family: verdana, geneva, sans-serif; font-size: 10pt;"><span style="font-family: verdana, geneva, sans-serif; font-size: 10pt;">Quarterly Highwire events and team gatherings</span></li> <li style="font-family: verdana, geneva, sans-serif; font-size: 10pt;"><span style="font-family: verdana, geneva, sans-serif; font-size: 10pt;">Dog-friendly office environment</span></li> <li style="font-family: verdana, geneva, sans-serif; font-size: 10pt;"><span style="font-family: verdana, geneva, sans-serif; font-size: 10pt;">A supportive, inclusive, and collaborative workplace where you can grow and do your best work</span></li> </ul> <hr> <p><span style="font-size: 12pt;"><strong><span style="font-family: verdana, geneva, sans-serif;">Location &amp; Work Environment</span></strong></span></p> <p><span style="font-family: verdana, geneva, sans-serif; font-size: 10pt;">Highwire offers both remote and hybrid work options, depending on where you live.</span></p> <p style="padding-left: 40px;"><span style="font-family: verdana, geneva, sans-serif; font-size: 10pt;"><strong>Hybrid: </strong>Candidates located within commuting distance of our New York, NY or San Francisco, CA offices follow a hybrid schedule, with three in-office days per week.</span></p> <p style="padding-left: 40px;"><span style="font-family: verdana, geneva, sans-serif; font-size: 10pt;"><strong>Remote:</strong> We hire for fully remote roles in the following states: California, Colorado, Connecticut, Florida, Georgia, Illinois, Iowa, Kansas, Maryland, Massachusetts, Michigan, New Hampshire, New Jersey, New York, North Carolina, Ohio, Oregon, Pennsylvania, Rhode Island, South Carolina, Tennessee, Texas, Utah, Virginia, Washington, and Washington, D.C..</span></p> <p><em><span style="font-family: verdana, geneva, sans-serif; font-size: 10pt;">Please note: We are only able to consider candidates who reside in one of the locations listed above at the time of hire.</span></em></p> <hr> <p><span style="font-size: 12pt;"><strong><span style="font-family: verdana, geneva, sans-serif;">Join the Highwire team</span></strong></span></p> <p><span style="font-family: verdana, geneva, sans-serif; font-size: 10pt;">If you’re inspired by the opportunity to shape meaningful stories and grow alongside a team that values innovation, accountability, and inclusion, apply below to start the conversation.</span></p> <p data-start="702" data-end="832"><em><span style="font-family: verdana, geneva, sans-serif; font-size: 10pt;">Please note: This posting may be used to build our talent pipeline, connect with top professionals in the industry, or extend reach across multiple locations. We welcome all interested candidates to apply and explore opportunities at Highwire!</span></em></p></div>