Vice President, North America Marketing

New York1w ago

Seniority: Lead

About the role

About the Role: We are building something new. This is a first-of-its-kind role at our company: a Vice President, North America Marketing who sits at the intersection of commercial leadership and marketing excellence. As we accelerate our growth ambitions across North America, we need a senior marketing leader who can operate as a true business partner — owning revenue-linked marketing plans and translating them into pipeline and growth.  Reporting directly to the CMO and partnering with North America’s Sales Leadership as primary stakeholders, this leader will own the full integrated marketing plan for North America — from strategy through activation. They will orchestrate the breadth of our marketing Centers of Excellence (brand, creative, growth, events, PR/comms, Product Marketing (PM), and marketing operations) to deliver a cohesive, high-impact go-to-market engine aligned to commercial objectives.  This is not a support function. This is a seat at the revenue table.  The role is an NYC based role, requiring 3 days/week in office.    What You'll Own: As VP of North America Marketing, you will own the end-to-end integrated marketing plan for the region, with direct accountability for pipeline creation and progression in support of annual revenue targets. You will be the primary marketing partner to North America commercial leadership, and a key driver of how our global Centers of Excellence translate strategy into region-specific execution.  Success Metrics  <ul> <li data-leveltext="•" data-font="" data-listid="1" data-list-defn-props="{"335552541":1,"335559685":480,"335559991":240,"469769242":[8226],"469777803":"left","469777804":"•","469777815":"hybridMultilevel"}" data-aria-posinset="1" data-aria-level="1">Pipeline creation and revenue contribution in concert with the Americas Commercial leaders </li> </ul> <ul> <li data-leveltext="•" data-font="" data-listid="1" data-list-defn-props="{"335552541":1,"335559685":480,"335559991":240,"469769242":[8226],"469777803":"left","469777804":"•","469777815":"hybridMultilevel"}" data-aria-posinset="2" data-aria-level="1">Annual marketing plan attainment against agreed commercial goals </li> </ul> <ul> <li data-leveltext="•" data-font="" data-listid="1" data-list-defn-props="{"335552541":1,"335559685":480,"335559991":240,"469769242":[8226],"469777803":"left","469777804":"•","469777815":"hybridMultilevel"}" data-aria-posinset="3" data-aria-level="1">Mid and lower-funnel campaign performance — pipeline progression, conversion, and velocity </li> </ul> <ul> <li data-leveltext="•" data-font="" data-listid="1" data-list-defn-props="{"335552541":1,"335559685":480,"335559991":240,"469769242":[8226],"469777803":"left","469777804":"•","469777815":"hybridMultilevel"}" data-aria-posinset="4" data-aria-level="1">Regional marketing ROI: attribution across campaigns, channels, and programs </li> </ul> <ul> <li data-leveltext="•" data-font="" data-listid="1" data-list-defn-props="{"335552541":1,"335559685":480,"335559991":240,"469769242":[8226],"469777803":"left","469777804":"•","469777815":"hybridMultilevel"}" data-aria-posinset="5" data-aria-level="1">Sales enablement effectiveness and field team satisfaction scores </li> </ul>   You're Responsibilities: Commercial Partnership & Revenue Ownership  <ul> <li data-leveltext="•" data-font="" data-listid="1" data-list-defn-props="{"335552541":1,"335559685":480,"335559991":240,"469769242":[8226],"469777803":"left","469777804":"•","469777815":"hybridMultilevel"}" data-aria-posinset="6" data-aria-level="1">Serve as the primary marketing relationship owner for North America commercial leadership, functioning as a true peer and partner. </li> </ul> <ul> <li data-leveltext="•" data-font="" data-listid="1" data-list-defn-props="{"335552541":1,"335559685":480,"335559991":240,"469769242":[8226],"469777803":"left","469777804":"•","469777815":"hybridMultilevel"}" data-aria-posinset="7" data-aria-level="1">Co-own pipeline creation and revenue goals with the sales organization, translating commercial objectives into measurable marketing plans </li> </ul> <ul> <li data-leveltext="•" data-font="" data-listid="1" data-list-defn-props="{"335552541":1,"335559685":480,"335559991":240,"469769242":[8226],"469777803":"left","469777804":"•","469777815":"hybridMultilevel"}" data-aria-posinset="8" data-aria-level="1">Develop and execute an integrated North America marketing plan that directly maps to annual revenue targets and pipeline goals </li> </ul> <ul> <li data-leveltext="•" data-font="" data-listid="1" data-list-defn-props="{"335552541":1,"335559685":480,"335559991":240,"469769242":[8226],"469777803":"left","469777804":"•","469777815":"hybridMultilevel"}" data-aria-posinset="9" data-aria-level="1">Collaborate with Growth Marketing leader to run mid and lower-funnel marketing programs designed to accelerate pipeline creation, progression, and close rates </li> </ul> <ul> <li data-leveltext="•" data-font="" data-listid="1" data-list-defn-props="{"335552541":1,"335559685":480,"335559991":240,"469769242":[8226],"469777803":"left","469777804":"•","469777815":"hybridMultilevel"}" data-aria-posinset="10" data-aria-level="1">Establish and maintain a regular commercial rhythm — cadence reviews, pipeline tracking, and joint planning with sales leadership </li> </ul>   Integrated Marketing Planning & Activation  <ul> <li data-leveltext="•" data-font="" data-listid="1" data-list-defn-props="{"335552541":1,"335559685":480,"335559991":240,"469769242":[8226],"469777803":"left","469777804":"•","469777815":"hybridMultilevel"}" data-aria-posinset="11" data-aria-level="1">Build and own the North America integrated marketing plan, balancing regional priorities with global brand and campaign consistency </li> </ul> <ul> <li data-leveltext="•" data-font="" data-listid="1" data-list-defn-props="{"335552541":1,"335559685":480,"335559991":240,"469769242":[8226],"469777803":"left","469777804":"•","469777815":"hybridMultilevel"}" data-aria-posinset="12" data-aria-level="1">Influence and adapt global campaigns developed by Centers of Excellence to meet the specific needs, nuances, and opportunities of the North America market </li> </ul> <ul> <li data-leveltext="•" data-font="" data-listid="1" data-list-defn-props="{"335552541":1,"335559685":480,"335559991":240,"469769242":[8226],"469777803":"left","469777804":"•","469777815":"hybridMultilevel"}" data-aria-posinset="13" data-aria-level="1">Develop region-specific campaigns and programs that complement and extend the global marketing portfolio </li> </ul> <ul> <li data-leveltext="•" data-font="" data-listid="1" data-list-defn-props="{"335552541":1,"335559685":480,"335559991":240,"469769242":[8226],"469777803":"left","469777804":"•","469777815":"hybridMultilevel"}" data-aria-posinset="14" data-aria-level="1">Orchestrate activation of integrated plans in partnership with COE leaders across brand, creative, growth marketing, events, PR/comms, PMM, and marketing operations </li> </ul> <ul> <li data-leveltext="•" data-font="" data-listid="1" data-list-defn-props="{"335552541":1,"335559685":480,"335559991":240,"469769242":[8226],"469777803":"left","469777804":"•","469777815":"hybridMultilevel"}" data-aria-posinset="15" data-aria-level="1">Leverage partners and sponsors to amplify campaign reach and impact across the region </li> </ul>   Field Marketing & Sales Enablement  <ul> <li data-leveltext="•" data-font="" data-listid="1" data-list-defn-props="{"335552541":1,"335559685":480,"335559991":240,"469769242":[8226],"469777803":"left","469777804":"•","469777815":"hybridMultilevel"}" data-aria-posinset="16" data-aria-level="1">Own regional field marketing strategy and execution, including NATAM events, regional campaigns, and account-based marketing programs </li> </ul> <ul> <li data-leveltext="•" data-font="" data-listid="1" data-list-defn-props="{"335552541":1,"335559685":480,"335559991":240,"469769242":[8226],"469777803":"left","469777804":"•","469777815":"hybridMultilevel"}" data-aria-posinset="17" data-aria-level="1">Develop and maintain a pipeline of compelling client case studies, testimonials, and success stories from the North America market </li> </ul> <ul> <li data-leveltext="•" data-font="" data-listid="1" data-list-defn-props="{"335552541":1,"335559685":480,"335559991":240,"469769242":[8226],"469777803":"left","469777804":"•","469777815":"hybridMultilevel"}" data-aria-posinset="18" data-aria-level="1">Partner with the PMM function to ensure sales teams are armed with current, compelling, and market-appropriate enablement tools and content </li> </ul> <ul> <li data-leveltext="•" data-font="" data-listid="1" data-list-defn-props="{"335552541":1,"335559685":480,"335559991":240,"469769242":[8226],"469777803":"left","469777804":"•","469777815":"hybridMultilevel"}" data-aria-posinset="19" data-aria-level="1">Support North America product launches in partnership with product marketing, ensuring regional relevance and commercial alignment </li> </ul>   Team Leadership  <ul> <li data-leveltext="•" data-font="" data-listid="1" data-list-defn-props="{"335552541":1,"335559685":480,"335559991":240,"469769242":[8226],"469777803":"left","469777804":"•","469777815":"hybridMultilevel"}" data-aria-posinset="20" data-aria-level="1">Build, lead, and develop a high-performing North America marketing team with a culture of accountability, curiosity, and results </li> </ul> <ul> <li data-leveltext="•" data-font="" data-listid="1" data-list-defn-props="{"335552541":1,"335559685":480,"335559991":240,"469769242":[8226],"469777803":"left","469777804":"•","469777815":"hybridMultilevel"}" data-aria-posinset="21" data-aria-level="1">Set a high bar for quality, commercial rigor, and execution velocity — and model it yourself </li> </ul> <ul> <li data-leveltext="•" data-font="" data-listid="1" data-list-defn-props="{"335552541":1,"335559685":480,"335559991":240,"469769242":[8226],"469777803":"left","469777804":"•","469777815":"hybridMultilevel"}" data-aria-posinset="22" data-aria-level="1">Attract and retain top regional marketing talent as the function grows in scope and scale </li> </ul>   Cross-Functional & Global Collaboration  <ul> <li data-leveltext="•" data-font="" data-listid="1" data-list-defn-props="{"335552541":1,"335559685":480,"335559991":240,"469769242":[8226],"469777803":"left","469777804":"•","469777815":"hybridMultilevel"}" data-aria-posinset="23" data-aria-level="1">Operate as a connective node with regional commercial teams, global Centers of Excellence, and the CMO — ensuring seamless translation of global strategy into regional impact </li> </ul> <ul> <li data-leveltext="•" data-font="" data-listid="1" data-list-defn-props="{"335552541":1,"335559685":480,"335559991":240,"469769242":[8226],"469777803":"left","469777804":"•","469777815":"hybridMultilevel"}" data-aria-posinset="24" data-aria-level="1">Collaborate closely with EMEA and APAC regional marketing counterparts to build a global community of practice, sharing learnings, frameworks, and best practices that accelerate marketing impact across all regions </li> </ul> <ul> <li data-leveltext="•" data-font="" data-listid="1" data-list-defn-props="{"335552541":1,"335559685":480,"335559991":240,"469769242":[8226],"469777803":"left","469777804":"•","469777815":"hybridMultilevel"}" data-aria-posinset="25" data-aria-level="1">Contribute to global marketing planning processes, bringing the North America market perspective to annual and quarterly planning cycles </li> </ul> <ul> <li data-leveltext="•" data-font="" data-listid="1" data-list-defn-props="{"335552541":1,"335559685":480,"335559991":240,"469769242":[8226],"469777803":"left","469777804":"•","469777815":"hybridMultilevel"}" data-aria-posinset="26" data-aria-level="1">Communicate with clarity and frequency to ensure CMO, CRO, and key stakeholders remain aligned on priorities, progress, and pivots </li> </ul>   Performance & Analytics  <ul> <li data-leveltext="•" data-font="" data-listid="1" data-list-defn-props="{"335552541":1,"335559685":480,"335559991":240,"469769242":[8226],"469777803":"left","469777804":"•","469777815":"hybridMultilevel"}" data-aria-posinset="27" data-aria-level="1">Establish clear KPIs for North America marketing, tied directly to pipeline and revenue outcomes </li> </ul> <ul> <li data-leveltext="•" data-font="" data-listid="1" data-list-defn-props="{"335552541":1,"335559685":480,"335559991":240,"469769242":[8226],"469777803":"left","469777804":"•","469777815":"hybridMultilevel"}" data-aria-posinset="28" data-aria-level="1">Leverage marketing analytics, attribution data, and CRM insights to measure, optimize, and report on program performance </li> </ul> <ul> <li data-leveltext="•" data-font="" data-listid="1" data-list-defn-props="{"335552541":1,"335559685":480,"335559991":240,"469769242":[8226],"469777803":"left","469777804":"•","469777815":"hybridMultilevel"}" data-aria-posinset="29" data-aria-level="1">Drive a data-informed culture within the team — using insights to sharpen targeting, optimize channel mix, and improve campaign effectiveness</li> </ul>   How You'll Work - The Operating Model: This role is designed to sit at the center of a modern, integrated marketing operating model. As VP of North America Marketing, you will operate across two complementary dimensions: Regional Marketing Leader  <ul> <li>Own the North America commercial agenda and revenue plan </li> </ul> <ul> <li>Develop region-specific strategies, campaigns, and field programs </li> </ul> <ul> <li>Adapt global campaigns for local market relevance </li> </ul> <ul> <li style="line-height: 2;">Build the regional marketing calendar and investment plan </li> <li style="line-height: 2;">Serve as the voice of the North America market internally </li> </ul> COE Orchestrator  <ul> <li style="line-height: 2;">Orchestrate integrated execution through COE partners in Brand, Creative, Growth, Events, PR/Comms, PMM, and Marketing Ops </li> <li style="line-height: 2;">Pull from global campaign assets, toolkits, and frameworks </li> <li style="line-height: 2;">Align regional plans with global brand and content standards </li> <li style="line-height: 2;">Collaborate with EMEA and APAC peers to scale regional best practices globally </li> </ul>   What You'll Bring: Required  <ul> <li style="line-height: 2;" data-leveltext="•" data-font="" data-listid="1" data-list-defn-props="{"335552541":1,"335559685":480,"335559991":240,"469769242":[8226],"469777803":"left","469777804":"•","469777815":"hybridMultilevel"}" data-aria-posinset="39" data-aria-level="1">15+ years of progressive B2B marketing experience, with significant time in regional or field marketing roles with direct commercial accountability </li> <li style="line-height: 2;" data-leveltext="•" data-font="" data-listid="1" data-list-defn-props="{"335552541":1,"335559685":480,"335559991":240,"469769242":[8226],"469777803":"left","469777804":"•","469777815":"hybridMultilevel"}" data-aria-posinset="39" data-aria-level="1">Adtech and/or programmatic advertising experience is required </li> </ul> <ul> <li data-leveltext="•" data-font="" data-listid="1" data-list-defn-props="{"335552541":1,"335559685":480,"335559991":240,"469769242":[8226],"469777803":"left","469777804":"•","469777815":"hybridMultilevel"}" data-aria-posinset="40" data-aria-level="1">Demonstrated success partnering with sales leadership at the VP/CRO level to co-own and deliver pipeline and revenue goals </li> </ul> <ul> <li data-leveltext="•" data-font="" data-listid="1" data-list-defn-props="{"335552541":1,"335559685":480,"335559991":240,"469769242":[8226],"469777803":"left","469777804":"•","469777815":"hybridMultilevel"}" data-aria-posinset="41" data-aria-level="1">Deep expertise in demand generation, integrated campaign management, and mid/lower-funnel marketing programs </li> </ul> <ul> <li data-leveltext="•" data-font="" data-listid="1" data-list-defn-props="{"335552541":1,"335559685":480,"335559991":240,"469769242":[8226],"469777803":"left","469777804":"•","469777815":"hybridMultilevel"}" data-aria-posinset="42" data-aria-level="1">Proven experience building and activating account-based marketing programs at scale in North America </li> </ul> <ul> <li data-leveltext="•" data-font="" data-listid="1" data-list-defn-props="{"335552541":1,"335559685":480,"335559991":240,"469769242":[8226],"469777803":"left","469777804":"•","469777815":"hybridMultilevel"}" data-aria-posinset="43" data-aria-level="1">Strong track record of leading and developing marketing teams with a people-first leadership philosophy </li> </ul> <ul> <li data-leveltext="•" data-font="" data-listid="1" data-list-defn-props="{"335552541":1,"335559685":480,"335559991":240,"469769242":[8226],"469777803":"left","469777804":"•","469777815":"hybridMultilevel"}" data-aria-posinset="44" data-aria-level="1">Highly collaborative operator — experience working across matrixed, cross-functional environments with Centers of Excellence or shared services models </li> </ul> <ul> <li data-leveltext="•" data-font="" data-listid="1" data-list-defn-props="{"335552541":1,"335559685":480,"335559991":240,"469769242":[8226],"469777803":"left","469777804":"•","469777815":"hybridMultilevel"}" data-aria-posinset="45" data-aria-level="1">Exceptional communicator across executive, sales, and marketing audiences — written, verbal, and in executive presentations </li> </ul> <ul> <li data-leveltext="•" data-font="" data-listid="1" data-list-defn-props="{"335552541":1,"335559685":480,"335559991":240,"469769242":[8226],"469777803":"left","469777804":"•","469777815":"hybridMultilevel"}" data-aria-posinset="46" data-aria-level="1">Data-driven mindset with fluency in marketing analytics, CRM data, and pipeline attribution </li> </ul> <ul> <li data-leveltext="•" data-font="" data-listid="1" data-list-defn-props="{"335552541":1,"335559685":480,"335559991":240,"469769242":[8226],"469777803":"left","469777804":"•","469777815":"hybridMultilevel"}" data-aria-posinset="47" data-aria-level="1">Experience managing regional marketing budgets and making data-informed investment decisions </li> </ul> <ul> <li data-leveltext="•" data-font="" data-listid="1" data-list-defn-props="{"335552541":1,"335559685":480,"335559991":240,"469769242":[8226],"469777803":"left","469777804":"•","469777815":"hybridMultilevel"}" data-aria-posinset="48" data-aria-level="1">BA/BS required; MBA or equivalent preferred </li> </ul> <ul> <li data-leveltext="•" data-font="" data-listid="1" data-list-defn-props="{"335552541":1,"335559685":480,"335559991":240,"469769242":[8226],"469777803":"left","469777804":"•","469777815":"hybridMultilevel"}" data-aria-posinset="49" data-aria-level="1">Ability to travel domestically (~20% of the time) for field events, regional meetings, and commercial engagements </li> </ul>   Preferred  <ul> <li data-leveltext="•" data-font="" data-listid="1" data-list-defn-props="{"335552541":1,"335559685":480,"335559991":240,"469769242":[8226],"469777803":"left","469777804":"•","469777815":"hybridMultilevel"}" data-aria-posinset="50" data-aria-level="1">Experience in a high-growth B2B technology, SaaS, and Ad Tech/Programmatic Advertising environment </li> </ul> <ul> <li data-leveltext="•" data-font="" data-listid="1" data-list-defn-props="{"335552541":1,"335559685":480,"335559991":240,"469769242":[8226],"469777803":"left","469777804":"•","469777815":"hybridMultilevel"}" data-aria-posinset="51" data-aria-level="1">Familiarity with ABM platforms, marketing automation, and enterprise CRM systems (e.g., Salesforce, Pardot, Demandbase) </li> </ul> <ul> <li data-leveltext="•" data-font="" data-listid="1" data-list-defn-props="{"335552541":1,"335559685":480,"335559991":240,"469769242":[8226],"469777803":"left","469777804":"•","469777815":"hybridMultilevel"}" data-aria-posinset="52" data-aria-level="1">Prior experience collaborating with global regional marketing counterparts (EMEA, APAC) to build shared frameworks and scale programs </li> </ul> <ul> <li data-leveltext="•" data-font="" data-listid="1" data-list-defn-props="{"335552541":1,"335559685":480,"335559991":240,"469769242":[8226],"469777803":"left","469777804":"•","469777815":"hybridMultilevel"}" data-aria-posinset="53" data-aria-level="1">Existing relationships within North America commercial and technology markets </li> </ul>   Why This Role:  This is a greenfield opportunity. You will be the first person to define what VP of North America Marketing means at this company — building the playbook, establishing the relationships, and proving the commercial impact of integrated regional marketing.  You will have executive access and executive partnership. The CMO is a direct partner, not a gatekeeper. The Americas Commercial Leaders will be your primary commercial stakeholders and co-owner of success.  You will operate globally. Your work in North America will inform and elevate how regional marketing is done worldwide — in EMEA, APAC, and beyond. You won't just build a region; you'll help shape a global operating model.  If you want a marketing leadership role where commercial impact is how you keep score, we'd like to meet you.    Additional Information: Return to Office: PubMatic employees throughout the globe have returned to our offices via a hybrid work schedule (3 days “in office” and 2 days “working remotely”) that is intended to maximize collaboration, innovation, and productivity among teams and across functions. Benefits: Our benefits package includes the best of what leading organizations provide such as, paid leave programs, paid holidays, healthcare, dental and vision insurance, disability and life insurance, commuter benefits, physical and financial wellness programs, unlimited DTO in the US (that we actually require you to use!), reimbursement for mobile and fully stocked pantries plus in-office catered lunches 5 days per week. Diversity and Inclusion: PubMatic is proud to be an equal opportunity employer; we don’t just value diversity, we promote and celebrate it. We do not discriminate on the basis of race, religion, color, national origin, gender, sexual orientation, age, marital status, veteran status, or disability status About PubMatic PubMatic is one of the world’s leading scaled digital advertising platforms, offering more transparent advertising solutions to publishers, media buyers, commerce companies and data owners, allowing them to harness the power and potential of the open internet to drive better business outcomes. Founded in 2006 with the vision that data-driven decisioning would be the future of digital advertising, we enable content creators to run a more profitable advertising business, which in turn allows them to invest back into the multi-screen and multi-format content that consumers demand. #LI-HYBRID<div class="content-pay-transparency"><div class="pay-input"><div class="description">Compensation Disclosure In accordance with applicable law, the below salary range provided is PubMatic’s reasonable estimate of the total compensation for this role. New hires and current team members are typically compensated toward the middle of our pay range. The actual amount may vary, based on non-discriminatory factors such as location, experience, knowledge, skills and abilities. In addition to salary PubMatic also offers a bonus, restricted stock units, and a competitive benefits package. </div><div class="title">Total Compensation Range</div><div class="pay-range">$325,000—$350,000 USD</div></div></div>

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