Vice President of Marketing

<p><span style="font-size: 24pt;">Vice President of Marketing</span></p> <p><strong>Location:</strong>&nbsp;New York, NY (Hybrid, 4x Week In-Office)<br><strong>Reporting to:</strong> Founder &amp; CEO<br><strong>Department:</strong> Marketing<br><strong>Salary:</strong> $180,000 - $280,000 annually, based on experience</p> <p><strong>About Bubble:</strong></p> <p>Bubble is rewriting the rules of skincare. Since launching in 2020, we’ve become one of the fastest-growing skincare brands in the U.S.—rooted in derm-developed formulas, clinical efficacy, and a radically joyful brand voice that speaks to a generation.</p> <p>We’re now in 17,000+ retail doors across Target, Ulta, Walmart, CVS, Boots UK, Priceline AU, Shoppers Drug Mart, and Sephora Middle East, with a passionate community of millions driving us forward.</p> <p>We’re looking for a Vice President of Marketing to lead the next chapter of Bubble’s growth. This is a rare opportunity to shape one of the most disruptive, culture-defining brands in beauty today.</p> <p><strong>Role Overview:</strong></p> <p>As VP of Marketing, you’ll be both strategist and operator — a true player-coach. You’ll set the&nbsp;direction for Bubble’s global marketing while rolling up your sleeves to make sure it comes to life&nbsp;with excellence. Reporting directly to the Founder &amp; CEO, you’ll be responsible for scaling&nbsp;Bubble from $100M+ to $500M+ while keeping our brand DNA intact.</p> <p>This role requires someone who has done it before — not just developed great ideas, but&nbsp;actually executed and proven how marketing drives measurable growth in beauty/CPG.</p> <p><strong>Key Responsibilities:</strong></p> <ul> <li> <p>Set and Execute Global Strategy:&nbsp;</p> <ul> <li> <p>Work closely with the Founder to shape Bubble’s brand strategy, annual calendar, and campaigns - then own execution across paid media, social, PR/communications, retail marketing/VM, partnerships, and brand<br>activations.</p> </li> </ul> </li> <li> <p>Scale Growth Efficiently:&nbsp;</p> <ul> <li> <p>Drive awareness, consideration, and conversion across cohorts through segmentation, targeting, and performance-driven paid media.</p> </li> </ul> </li> <li> <p>Build Retail Impact:&nbsp;</p> <ul> <li> <p>Develop best-in-class retail activations and media partnerships (Target, Ulta, Boots, Sephora ME, etc.) that drive measurable lift in traffic, trial, and ROI.</p> </li> </ul> </li> <li> <p>Make PR a Business Driver:&nbsp;</p> <ul> <li> <p>Elevate Bubble’s voice in culture and skincare with strategic PR, influencer partnerships, and external activations that translate into awareness and market share.</p> </li> </ul> </li> <li> <p>Lead Breakthrough Campaigns:&nbsp;</p> <ul> <li> <p>Deliver integrated, creative, and culturally relevant brand storytelling that wins with Gen Z/Gen Alpha, while deepening credibility and consideration with older consumers.</p> </li> </ul> </li> <li> <p>Drive Launches that Stick:&nbsp;</p> <ul> <li> <p>Bring new products to market with 360° strategies that spark trial, fuel conversation, and sustain demand.</p> </li> </ul> </li> <li> <p>Be Data &amp; KPI-driven:&nbsp;</p> <ul> <li> <p>Build a marketing measurement framework; set, track, and optimize KPIs across paid, retail, PR, and brand campaigns. Review analytics weekly to adjust spend, creative, and channel mix for maximum ROI.</p> </li> </ul> </li> <li> <p>Lead + Do:</p> <ul> <li> <p>Inspire and mentor an A+ marketing team while personally driving execution when needed — balancing big-picture leadership with hands-on action.</p> </li> </ul> </li> <li> <p>Operate as a Key Exec:&nbsp;</p> <ul> <li> <p>Partner with the CEO and leadership team on brand positioning, international growth, and long-term strategy.</p> </li> </ul> </li> </ul> <p><strong>Who You Are:</strong></p> <ul> <li><span style="text-decoration: underline;">Experienced leader:</span> 10+ years in marketing, with leadership roles in beauty, CPG, or&nbsp;disruptive consumer brands; proven track record scaling a brand from $100MM to&nbsp;$500MM+.</li> <li><span style="text-decoration: underline;">Full-stack marketer:</span> Hands-on experience across paid media, PR/communications,&nbsp;retail marketing, creative, and digital — and the ability to integrate them seamlessly.</li> <li><span style="text-decoration: underline;">Player-coach:</span> Equally comfortable managing and mentoring teams and executing&nbsp;directly; you don’t just write briefs, you make things happen.</li> <li><span style="text-decoration: underline;">Performance-minded operator:</span> Data-obsessed with proven experience building KPI&nbsp;dashboards, reviewing analytics, and turning insights into optimized strategies that&nbsp;deliver measurable business results.</li> <li><span style="text-decoration: underline;">Cultural storyteller:</span> A sharp creative instinct and strong POV on how to make brands&nbsp;culturally relevant and loved.</li> <li><span style="text-decoration: underline;">Global mindset:</span> Experience operating across international markets is a plus.</li> <li><span style="text-decoration: underline;">Builder mentality:</span> Thrives in entrepreneurial, fast-growth environments.</li> </ul> <p><strong>Why Join Bubble</strong></p> <p>At Bubble, you’ll be part of a small, fast-moving leadership team rewriting what it means to build&nbsp;a skincare brand. You’ll have the opportunity to:</p> <ul> <li>Shape one of the most exciting, fastest-growing brands in beauty.</li> <li>Work at the intersection of culture, community, and commerce.</li> <li>Lead marketing for a company disrupting mass skincare, already surpassing legacy&nbsp;players in Gen Z market share.</li> <li>Be part of a leadership culture that blends creativity, accountability, and execution.</li> </ul> <p>Bubble is more than skincare — it’s a movement built on joy, trust, and community. If you’re&nbsp;ready to scale a disruptive brand into the next global leader, we’d love to meet you.</p> <p>&nbsp;</p>