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- Employment
- Full-time
- Seniority
- Lead
About the role
- Identify, Collaborate with the full Executive team to develop and achieve the Company’s vision and Growth strategy.
- Strategy & Planning: Develop and execute data-driven UA plans aligned with business goals (growth, retention, LTV).
- Team Leadership: Manage and mentor UA managers, fostering a high-performing, collaborative environment.
- Budget & P&L: Oversee large budgets, managing media spend, tools, headcount, and creative resources.
- Channel Management: Operate across major networks (Facebook, Google, TikTok, etc.) and emerging platforms (CTV, rewarded video).
- Creative Optimization: Master UA creative trends (Playables, UGC, video) and drive testing to find winning concepts.
- Data & Analytics: Interpret performance data, generate insights, and use analytics to optimize campaigns and forecast LTV.
- Design and lead the marketing strategy and direct the execution of all marketing activities to achieve Limit Breaks business targets and to drive awareness, traffic, adoption and revenues.
- Design and execute marketing strategy and campaigns leveraging audience and network aggregation with key target audiences.
- Build, lead and grow a high-performing marketing organization that is exceptional at executing initiatives, communicating and collaborating.
- Design brand positioning, value proposition and messaging strategy across channels to drive market awareness, customer acquisition, and loyalty.
- Identify value proposition, product positioning, and key messages, write creative briefs to ensure production of best-in-class creatives.
- Build and deploy grassroots marketing programs to drive players to the Core Games,
- Partner with your peers in Product Management and Finance to drive adoption, engagement and revenues with an efficient and effective marketing budget.
- Leverage Community Management to drive new audiences and increase engagement across the platform.
- Manage PR and Communications with the media and the games community to develop and solidify corporate and product positioning.
- Create and direct market, competitive and user research.
- Analyze the performance of marketing programs across all channels (including ad spend) to identify the best opportunities for optimization, and regularly iterate to maximize performance
- Team Leadership: Manage and mentor UA managers, fostering a high-performing, collaborative environment.
- Budget & P&L: Oversee large budgets, managing media spend, tools, headcount, and creative resources.
- Channel Management: Operate across major networks (Facebook, Google, TikTok, etc.) and emerging platforms (CTV, rewarded video).
- Creative Optimization: Master UA creative trends (Playables, UGC, video) and drive testing to find winning concepts.
- Data & Analytics: Interpret performance data, generate insights, and use analytics to optimize campaigns and forecast LTV.
- Cross-Functional Collaboration: Work closely with Product, LiveOps, Creative, and Data teams to maximize player value.
- Market Intelligence: Stay informed on industry dynamics, player behavior, and shifts in the mobile market.
- 15+ years of full-stack marketing and senior leadership experience with B2B and B2C marketing, ideally in gaming, social media or technology products, and strong consumer brand sensibilities
- Substantial wins in bringing products and services to market and growing them to large scale
- Experience at a successful startup a big plus
- Experience launching and growing new Free To Play games, platforms or marketplaces to the public
- Passion for and deep knowledge of games, MMO ecosystems.
- Demonstrated success managing paid acquisition budget across multiple channels to drive efficient and sustained user and revenue growth
- Best-in-class brand builder and storyteller; proven success crafting brands from the ground up and a track record of building brand engagement and generating business growth
- History of launching successful campaigns using grassroots, and viral marketing as well as community management
- Experience building reporting dashboards and synthesizing complex data points and KPIs to generate easy to understand executive reports
- Excellent spoken and written communication skills, allowing you to deliver complex information clearly to your colleagues and through marketing material
- Demonstrated effective leadership including ability to build and foster successful teams that scale
- BA/BS degree in Business, Marketing, Engineering or a related field
- 経営陣と連携し、会社のビジョンおよび成長戦略を策定・達成
- 戦略・プランニング： 成長、リテンション、LTV などの事業目標に沿ったデータドリブンな UA 戦略の立案・実行
- チームマネジメント： UA マネージャーの育成・指導、高パフォーマンスかつ協調的なチームの構築
- 予算・P&L 管理： 大規模予算の管理（広告費、ツール、人員、クリエイティブリソース）
- チャネル運用： Facebook、Google、TikTok などの主要広告ネットワークおよび CTV、リワード動画など新興プラットフォーム
- クリエイティブ最適化： Playable、UGC、動画など UA クリエイティブトレンドの把握と継続的なテスト
- データ・分析： パフォーマンスデータの分析、インサイト創出、LTV 予測と最適化
- Limit Break の事業目標達成に向けたマーケティング戦略の設計および実行（認知、トラフィック、導入、収益の最大化）
- ターゲットオーディエンスに向けたマーケティング戦略・キャンペーンの設計と実行
- 高パフォーマンスなマーケティング組織の構築・育成・拡大
- ブランドポジショニング、価値提案、メッセージング戦略の設計
- 価値提案・プロダクトポジショニング・主要メッセージの定義およびクリエイティブブリーフ作成
- コアゲームへの流入を促進するグラスルーツマーケティング施策の構築・展開
- プロダクトマネジメントおよびファイナンスチームと連携し、効率的なマーケティング投資で成長を推進
- コミュニティマネジメントを活用した新規ユーザー獲得とエンゲージメント向上
- PR・メディア対応を通じたコーポレートおよびプロダクトの認知・ポジショニング強化
- 市場、競合、ユーザーリサーチの企画・実行
- 全チャネルにおけるマーケティング施策のパフォーマンス分析および継続的な最適化
- 部門横断連携： プロダクト、LiveOps、クリエイティブ、データチームと密に連携
- 市場インテリジェンス： 業界動向、プレイヤー行動、モバイル市場の変化の把握
- 15年以上のフルスタックマーケティングおよびシニアリーダーシップ経験（B2B／B2C）、特にゲーム、ソーシャルメディア、テクノロジー領域での経験が望ましい
- プロダクトやサービスを市場に投入し、大規模成長させた実績
- 成功したスタートアップでの経験は尚可
- Free-to-Play ゲーム、プラットフォーム、マーケットプレイスの立ち上げ・成長経験
- ゲームおよび MMO エコシステムに対する深い知識と情熱
- 複数チャネルでの有料獲得予算管理における高い成果
- 卓越したブランド構築力とストーリーテリング能力
- グラスルーツ、バイラルマーケティング、コミュニティ運営による成功事例
- ダッシュボード構築および複雑な KPI を経営向けに分かりやすくまとめた経験
- 優れた口頭および文書コミュニケーション能力
- スケールするチームを構築・育成してきたリーダーシップ実績
- ビジネス、マーケティング、エンジニアリング、または関連分野の学士号（BA/BS）
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