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- Permanent Full Time
About the role
Why Join DAZN Bet?
The Role
What You'll Be Doing:
- Own and deliver the VIP CRM strategy across sportsbook and casino in Italy
- Manage direct relationships with VIP customers, ensuring a high-touch, personalised experience
- Define and execute promotional and bonus strategies to maximise retention and customer value
- Identify and deliver tailored rewards, including gifts, prizes, and exclusive experiences
- Own the setup and execution of CRM communications across channels (email, push, in-platform) using Optimove
- Develop targeted segmentation strategies to personalise campaigns and improve engagement
- Drive activity, retention, and lifetime value through data-driven CRM initiatives
- Monitor and report on campaign performance, optimising based on insights and results
- Lead continuous testing and experimentation across messaging, offers, and campaigns
- Partner with Country, Product, and UX teams to optimise key funnels (registration, KYC, deposit, conversion)
- Ensure all activity aligns with Responsible Gaming and regulatory requirements
What You'll Bring:
- Minimum 5 years’ experience in the Italian iGaming or sports betting market
- Strong experience managing VIP customers with a deep understanding of retention and engagement strategies
- Proven expertise in bonus management and promotional mechanics for high-value players
- Hands-on experience with CRM tools and campaign execution (Optimove strongly preferred)
- Deep understanding of segmentation, personalisation, and lifecycle marketing
- Proven track record of driving retention, player value, and profitable growth
- Strong commercial mindset with focus on NGR, LTV, and sustainable performance
- Established network of VIP customers (highly advantageous)
- Analytical mindset with the ability to interpret data and optimise campaigns
- Passion for sport and betting, with a strong understanding of player behaviour
- Ability to operate in a fast-paced, performance-driven environment
Benefits
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