Visual Merchandiser - Animal

Key Responsibilities

• Own the creation and delivery of VM packs and standards, translating the Animal VM strategy and brand personality into clear, commercially focused store execution across all stores.
• Create engaging, easy-to-follow VM packs that support seasonal moves, campaign and capsule launches, highlighting key products and sales drivers.
• Produce and maintain VM standards (Cribb sheets), defining best practice for product placement, styling, and density to maximise visibility and drive sales. 
• Ensure all VM communication is clear, practical, and easy for store teams to implement consistently, understanding the how and why.
• Align VM output with the commercial calendar and trading priorities. 
• Continuously review and evolve packs and standards based on store feedback, field visits, performance, and customer behaviour.

• Deliver VM packs in store through hands-on coaching and training, ensuring teams understand the vision and can execute it confidently and consistently. 
• Bring the Animal brand to life by supporting strong in-store execution, focusing on product presentation, styling, and customer engagement
• Build strong working relationships with Area Managers and store teams, acting as a trusted partner to support VM delivery and drive standards 
• Provide clear, actionable feedback in store, identifying opportunities to improve product visibility, flow, styling and commercial impact. 
• Act as the link between Head Office and stores, ensuring VM direction is understood, embedded, and delivered effectively. 
• Gather insight from stores on what is working and where improvements are needed, using feedback, photos, and performance to inform future packs 
• Continuously close the loop by feeding learnings back, improving the quality, clarity, and commercial impact of future VM packs and guidelines.

We would like to meet someone who is

• Strong visual merchandising expertise with a clear focus on driving sales, product visibility, and customer engagement 
• Ability to translate brand and commercial strategy into effective, in-store execution 
• Confident in product styling and VM presentation to bring the brand personality to life.

• Experience creating clear, engaging VM packs, guidelines, and visual communications 
• Strong planning and organisational skills, able to manage multiple campaigns and priorities 
• Proficient in Adobe Creative Suite (Photoshop, InDesign), Publisher, PowerPoint, Excel. 
• High attention to detail, ensuring accuracy and consistency across all VM communication.
• Ability to use feedback, imagery, and performance insight to continuously improve communications.

• Strong coaching and communication skills, able to deliver clear, actionable direction to store teams 
• Proven ability to build effective relationships with Area Managers, store teams, and cross-functional partners 
• Confident influencing and challenging to drive better VM execution and commercial outcomes

• Hands-on, proactive approach with a strong focus on in-store delivery 
• Comfortable working across both Head Office and field environments 
• Adaptable and responsive to trading needs and seasonal priorities 
• Passion for retail and delivering a strong customer experience

Benefits

• Competitive salary and benefits package
• Hybrid working
• Holiday allowance
• 50% staff discount & 25% for family and friends
• Pension scheme