VP Marketing

What You'll Be Doing:

• Define and own the global football marketing strategy, with accountability for driving consumer acquisition, engagement, and retention worldwide 
• Set the vision for how propositions are positioned, messaged, and marketed to football fans globally 
• Act as a senior marketing partner, building collaborative and commercially aligned relationships with marketing and content teams 
• Represent marketing at the senior leadership level, contributing to broader DAZN business strategy and commercial roadmaps

• Lead, develop, and inspire a small team, including DR’s comprising of a Head of CRM, Senior Marketing Manager and a Marketing Manager. 
• Foster a high-performance culture built on creativity, accountability, and collaboration 
• Set clear objectives and development pathways for each direct report, ensuring the team grows alongside the proposition 
• Work cross-functionally with DAZN's regional marketing leads, creative, product, data, and commercial teams to align global strategy with local execution 

• Build and execute global and local campaigns that drive subscriber and user acquisition across all key markets 
• Develop a deep understanding of the football fan in key markets — their behaviours, motivations, and media consumption habits — and use this to inform targeting and messaging 
• Identify and activate strategic partnerships, sponsorships, and media opportunities that amplify reach and drive growth 
• Oversee paid media strategy globally, ensuring efficient and effective investment across channels 

• Partner with the VP of CRM to develop world-class lifecycle marketing programmes that maximise fan engagement and reduce churn 
• Champion a fan-first approach to marketing — ensuring every touchpoint reflects the passion and culture of global football 
• Drive personalisation and segmentation strategies that deliver the right message to the right fan at the right time 

• Own the marketing budget for global football properties on DAZN, ensuring spend is allocated effectively and delivers measurable ROI 
• Define and track KPIs across the full funnel — from awareness and acquisition through to engagement, retention, and lifetime value 
• Build a culture of testing, learning, and continuous improvement across all marketing activity 
• Present performance, insight, and strategic recommendations to senior stakeholders and partners

What You'll Bring:

• Significant senior marketing leadership experience — VP, Director, or equivalent level — within a global sport, entertainment, media, or subscription business 
• A genuine passion for football and a deep understanding of the global football landscape — from elite club football and international tournaments to the grassroots game 
• Proven track record of driving consumer growth — acquisition, engagement, and retention — at scale and across multiple markets simultaneously 
• Experience leading and developing high-performing marketing teams, with the ability to inspire, challenge, and grow talent 
• Strong command of the full marketing mix — paid media, CRM, social, content, partnerships, and owned channels 
• Demonstrated ability to manage complex stakeholder relationships, including external partners at a senior level 
• Commercially minded with strong budget management and analytical skills — comfortable owning a P&L or significant marketing budget 
• Experience working in or alongside global organisations, navigating matrix structures and cross-functional teams 
• Exceptional communication and executive presence — able to influence and present at the most senior levels 
• A “sleeve’s rolled up’ approach – this is a small team so you’ll be expected to be a hands on leader who can get in the trenches with your team and hustle for results 

• Familiarity with streaming, OTT, or subscription-based business models 
• Experience marketing to diverse, international audiences across multiple languages and cultures 
• An existing network within the global football or sports media ecosystem 
• Understanding of data-driven marketing, personalisation, and CRM best practice at scale