VP of Marketing - CityBook Services

The Role

We’re hiring a Vice President of Marketing to build and lead a modern marketing function during a critical growth phase in a real estate and professional services environment, enhanced by technology. You will define how the company goes to market as it expands and rolls out new, tech-enabled offerings.

This is a hands-on builder role—own strategy, execute key initiatives, and turn marketing into a measurable driver of pipeline and revenue.

What You’ll Do

• Define positioning, messaging, and go-to-market strategy
• Build and manage the marketing foundation: brand, website, and tech stack
• Launch and scale demand generation across content, digital, and paid channels
• Own SEO and emerging AI-driven discoverability strategies
• Partner with Sales to drive pipeline creation, conversion, and enablement
• Develop scalable growth channels (partners, referrals, campaigns)
• Track performance through clear KPIs tied to the pipeline and ROI

What You Bring

• 7+ years of B2B marketing experience, including leadership
• Proven success in building or scaling a marketing function
• Strong expertise in demand generation, content, and digital marketing
• Hands-on experience with CRM/marketing automation (e.g., HubSpot)
• Track record of driving measurable pipeline and revenue impact
• Comfortable operating in fast-paced, growth-oriented environments

How You Work

• Hands-on and accountable – you execute, not just direct
• Data-driven – decisions tied to performance and ROI
• AI-enabled – leverage modern tools to move faster and smarter
• Builder mindset – thrive in creating and scaling from scratch

Reporting

Reports to CEO | Works closely with Sales and Operations
Location: Flexible

Why This Role

• Build marketing from the ground up
• Shape how new technology is brought to market
• Direct impact on growth, pipeline, and company trajectory