VP of Shopper Marketing

Purpose of the role

• Define and lead an Americas-wide shopper marketing strategy aligned to client priorities and growth objectives
• Translate shopper insight into scalable, commercially impactful strategies
• Ensure consistency and adoption of global shopper marketing frameworks across Americas clients

• Drive sustainable revenue growth through expansion of shopper marketing scope with existing clients
• Identify white-space opportunities to unlock incremental revenue and capability expansion
• Lead strategic new business initiatives, including multi-market pitches and shopper capability programs

• Act as a senior strategic advisor to client leadership teams
• Partner with clients to assess shopper marketing maturity and co-develop capability roadmaps
• Design and deliver joint workshops, training, and transformation initiatives that drive value and revenue

• Lead, mentor, and inspire a high-performing Americas shopper marketing community
• Build future-ready capability across insight, strategy, activation, and measurement
• Foster a collaborative, entrepreneurial culture with a strong sense of ownership and accountability

• Champion innovation across omnichannel planning, retail media, and data-led activation
• Develop and deliver thought leadership through executive briefings, client events, and industry forums
• Position the business as a long-term strategic partner in shopper transformation, not just execution

• Partner closely with insight, analytics, activation, and commercial teams to deliver integrated solutions
• Align Americas initiatives with global frameworks and best practice
• Embed shopper-first thinking across client engagements and internal teams

Skills, Knowledge and Expertise

• Proven senior leadership experience in shopper marketing, retail strategy, or related disciplines
• Deep understanding of CPG, US and Latin American retail environments, and shopper decision-making
• Strong commercial acumen with a track record of revenue growth
• Experience leading multi-market teams and complex client engagements across the Americas
• Consultancy mindset with the ability to influence at C-suite and senior client levels
• Strong communicator able to translate insight into compelling strategic narratives

Benefits

• Drive significant revenue growth across major global brands.
• Operate at executive level within a globally connected agency.
• Influence shopper strategy across markets and channels.
• Shape long-term client partnerships.
• Play a central role in the commercial success of the agency.