VP, Sales

ABOUT US 

At Planitar, we build technology that helps people see and understand the world’s spaces more clearly. 

 

We are the creators of iGUIDE, a powerful property technology solution that combines immersive 3D tours, accurate floor plans and reliable spatial data into a single, easy-to-use system.  Our cameras and software platform are used by professionals in real estate, insurance, construction and property management to simplify their work and deliver better results. 

 

Planitar recently joined REA Group, one of the world’s leading digital property companies. REA operates Australia’s largest residential and commercial property platforms, including realestate.com.au and has a growing global footprint across Asia and North America. Together, we are shaping the future of property technology, combining Planitar’s deep spatial data expertise with REA’s global scale and innovation engine. 

 

We work in a hybrid environment headquartered in Waterloo, Ontario and are growing quickly as we expand our impact worldwide. 

 

OUR VISION 

A connected future where reliable spatial data enables informed decisions across the property lifecycle.  

 

We believe that accurate, accessible spatial data has the power to transform how people buy, sell, insure, build and manage property. 

 

OUR VALUES  

Our values guide how we work, build and grow together. 

• Integrity: We do the right thing, even when it’s hard. 

• Teamwork: We are one team, on a big mission. 

• Innovation: We value creative solutions for emerging opportunities. 

• Accountability: We honour our commitments. 

ABOUT THE ROLE
Planitar is a ~$20M revenue PropTech company with a differentiated, hardware enabled SaaS and drafting services platform, and a clear mandate to scale to $50M+ in recurring revenue globally. To lead this next phase, we are hiring a senior Sales Leader (VP of Sales / Chief Revenue Officer) who will architect and scale a multi vertical, multi region revenue engine. 

You will own global revenue strategy and execution, balancing high velocity transactional sales with long cycle enterprise and technical sales motions, while ensuring strong unit economics across hardware, SaaS, and services. 

Job Duties:

Own and Scale Global Revenue: 

• Lead Planitar’s endtoend revenue function, including Direct Sales, Enterprise Sales, Channel/Partner Sales, and Revenue Operations. 

• Scale the business from ~$20M to $50M+ ARR through disciplined GTM execution, predictable forecasting, and strong Net Revenue Retention. 

• Serve as a key member of the executive leadership team, partnering closely with Product, Operations, Finance, and Customer Success. 

Architect a HardwareEnabled SaaS Sales Model:

• Design and operationalize a “razor and blade” GTM strategy where hardware enables highmargin recurring drafting and SaaS revenue. 

• Ensure hardware is sold and deployed as a strategic acquisition and adoption lever—not a standalone profit center. 

• Maintain rigorous focus on CAC, LTV, payback period, and inventory efficiency in a hardwareinclusive revenue model. 

Build VerticalSpecific Sales Motions:

• Design and lead differentiated sales strategies for: 

• Residential Real Estate: Highvolume, productled and channeldriven sales. 

• Commercial Real Estate: Consultative, enterprise sales focused on asset optimization and portfolio management. 

• Restoration: Urgencydriven, compliancefocused sales tied to claims documentation and insurance workflows. 

• Construction & AEC: Technical, pilotled sales emphasizing accuracy, BIM, and ScantoBIM outcomes. 

• Implement a podbased sales structure that aligns talent, expertise, and incentives by vertical. 

Lead Global Expansion: 

• Own revenue growth across Canada, the US, Europe, and Australia. 

• Adapt GTM strategies to regional regulatory, cultural, and buyingbehavior differences, including GDPR and datasovereignty requirements. 

• Build and empower strong regional leaders and partners while maintaining global consistency in reporting, forecasting, and performance standards. 

Build and Scale the Sales Organization:

• Recruit, develop, and retain high performing sales leaders, AEs, SDRs, Sales Engineers, and partner managers. 

• Act as “RecruiterinChief” during scaleup, building a sustainable hiring and onboarding engine. 

• Implement enterprisegrade sales methodologies, enablement, and pipeline discipline. 

Develop Channel & Ecosystem Leverage 

• Build and scale partner programs including VARs, resellers, integration partners, and agency/channel partners. 

• Create cosell and integrationled motions with strategic platforms (e.g., construction, insurance, and design ecosystems). 

• Design partner incentives, enablement, and dealregistration processes to drive leverage and efficient growth. 

Design Incentives That Drive the Right Behavior 

• Own sales compensation design to prioritize recurring revenue, multiyear contracts, and retention. 

• Ensure incentive plans discourage shortterm hardwareonly selling and reward longterm customer value. 

• Align quotas, accelerators, and KPIs to ARR growth, NRR, and margin discipline. 
   

Qualifications:

Proven Scale Leadership 

• 10+ years of senior sales leadership experience, ideally within PropTech, Construction Tech, IoT, or hardwareenabled SaaS businesses. 

• Demonstrated success scaling revenue through the $10M–$50M+ ARR phase. 

Hybrid Business Model Expertise 

• Deep understanding of hardwareenabled SaaS or techenabled services business models. 

• Strong financial and operational acumen, with handson experience managing unit economics, forecasting, and inventoryrelated constraints. 

Vertical & Technical Fluency 

• Experience selling into at least two of the following: Residential or Commercial Real Estate, Construction, Restoration, or AEC. 

• Technical credibility with reality capture, LiDAR, photogrammetry, BIM, and ScantoBIM workflows 

Enterprise & Transactional Ambidexterity 

• Ability to simultaneously lead highvelocity transactional sales motions and complex, multistakeholder enterprise deals. 

• Experience implementing enterprise sales methodologies and productled or channeldriven growth models. 

Global & Cultural Intelligence 

• Experience leading teams across multiple regions, including North America, EMEA, and/or APAC. 

• Comfort navigating regulatory complexity (e.g., GDPR) and adapting sales approaches to local market norms. 

Ecosystem & Partner DNA 

• Track record of building and scaling indirect sales channels, reseller programs, and strategic alliances. 

• Strong collaboration mindset with Product, Operations, and Customer Success. 

WHY WORK AT PLANITAR 

We’re in an exciting phase of growth; evolving our technology, expanding globally and scaling our operations. This is your opportunity to shape the future of property technology alongside a talented, driven team. 

 

We offer: 

• 100% employer-paid flexible benefits plan 

• • Comprehensive health & dental coverage 

• • 5% RRSP/DPSP match (executive plan) 

• • Health spending account (HSA) or lifestyle spending account (LSA) options 

• A collaborative and innovative culture 

• Opportunities to grow as we scale 

• The backing of a global industry leader through REA Group 

 

If you’re excited about building technology that makes property decisions smarter and more connected, we’d love to hear from you. 

 

INCLUSIVE HIRING AND USE OF AI 

Planitar is committed to building a diverse, equitable and inclusive workplace where different perspectives are valued and everyone has the opportunity to thrive. We welcome applications from individuals of all backgrounds and experiences. 

 

We are committed to providing an accessible recruitment process in accordance with the Accessibility for Ontarians with Disabilities Act (AODA). If you require accommodation at any stage of the hiring process, please let us know and we will work with you to meet your needs. 

 

In alignment with Ontario legislative requirements, we use artificial intelligence (AI) tools in a limited capacity to assist with summarizing interview notes after interviews have been conducted. We do not use AI to screen, assess or make hiring decisions about candidates. All application reviews and hiring decisions are made by our team.