VP Sales, East

Locala is the world’s leading commerce media platform, leveraging consumer insights and location data to increase brand awareness, drive consumers to store, and deliver smarter business outcomes. Our proprietary technology enables local advertising and insights at scale, all while meeting the highest user privacy standards in the industry.

We’re looking for a Vice President of Sales to oversee the East Coast region and manage a team of 5 sellers. This role is hybrid out of NYC and reports to the SVP of National Sales.

You will:

• Lead and grow revenue across the East region

• Execute the regional sales strategy aligned with the broader national goals

• Identify high growth targets & develop and execute plans to win accounts

• Mentor and motivate a Sales team of 5 sellers, including 2 Regional VPs, to grow current accounts and find net new business

• Accurately forecast revenue on a quarterly, bi-annual, and annual basis

• Report weekly on regional performance, wins, challenges, and growth opportunities to Global CEO, GM, and SVP

• Provide market feedback to upper management

• Work closely with the VP of West/Central Sales to align teams and collaborate efforts across regions and agencies

• Cultivate and expand relationships with key decision-makers

• Drive client retention and expansion efforts, maximizing revenue from existing accounts

• Perform quarterly business and account reviews

• Ensure Sales team meets minimum target for Monthly client meetings and RFPs

Your background:

• 10+ years of experience in Ad Tech/Digital Advertising, with a proven track record in senior sales, regional management, or business development roles

• Deep understanding of the media agency landscape, particularly in the New York market

• Strong existing relationships with key decision-makers at media agencies and brands (Tier 1 & Tier 2)

• Demonstrated ability to open doors and initiate strategic conversations with high-value prospects

• Proven success in closing complex, high-value deals and building long-term client partnerships

• Experience managing and mentoring a sales team of at least 4+

• Based in New York City, with the requirement of travel as needed (approx. 10%)

In addition to an engaging company culture, a remote-first work environment and training & development, future Localers can expect a competitive benefits package that includes:

• Medical, Dental & Vision Insurance - 100% paid for the employee-only, 80% for dependents

• 401k with Company Match

• Paid Parental Leave

• Paid Vacation, Sick Time & Holidays

• Salary range for this role is $210-215K base -- ($420-430K OTE with bonus)