Senior Web Analytics & Customer Experience (CX) Consultant

<p></p> <div><strong>Senior Web Analytics &amp; Customer Experience (CX) Consultant</strong></div> <div><strong>Location:</strong> Miami, FL (Hybrid – onsite a few days per week)</div> <div><strong>Contract (no c2c)</strong></div> <p><strong>Role Summary</strong></p> <p></p> <div> <p>We are seeking a highly skilled <strong>Senior Web Analytics &amp; Customer Experience (CX) Consultant</strong> to support our banking client in Miami on a contract basis. This role will focus on leveraging digital analytics to enhance customer experience, optimize digital journeys, and drive data-informed decision-making.</p> <p>The ideal candidate is a data-driven professional with deep expertise in web analytics, strong business acumen, and the ability to translate insights into impactful recommendations across digital platforms.</p> <p><strong>Key Responsibilities:</strong></p> <p></p> <div> <ul> <li>Analyze digital customer journeys, funnels, and user behavior to identify trends, friction points, and optimization opportunities</li> <li>Define, track, and report on CX metrics and KPIs to measure digital performance and customer engagement</li> <li>Translate complex data into clear, actionable insights for business, product, marketing, and UX teams</li> <li>Develop and maintain executive dashboards and reports using BI tools such as Looker Studio, Tableau, or Power BI</li> <li>Lead or support web analytics implementations, including tagging strategies and event tracking</li> <li>Partner cross-functionally with UX, Product, Marketing, and Business teams to drive data-backed optimization initiatives</li> <li>Identify and recommend improvements to enhance conversion rates and overall digital experience</li> </ul> </div> </div> <p><strong>Qualifications:</strong></p> <ul> <li>6+ years of experience in Digital Analytics, Web Analytics, or CX Analytics</li> <li>Strong expertise with Google Analytics 4 (GA4) or similar.</li> <li>Experience analyzing customer journeys, digital funnels, user behavior, and conversion optimization</li> <li>Ability to define and monitor CX metrics and KPIs</li> <li>Strong analytical skills and experience translating data into actionable business insights</li> <li>Experience creating dashboards and executive reporting using Looker Studio, Power BI, Tableau, or similar BI tools</li> <li>Experience working with web analytics implementations, tagging strategies, and event tracking</li> <li>Ability to identify friction points and opportunities to improve digital customer experiences</li> <li>Ability to work closely with UX, Product, Marketing, and Business teams to translate insights into recommendations and optimization initiatives</li> </ul> <p><strong>Preferred Qualifications:</strong></p> <ul> <li>Experience in banking, financial services, or highly regulated industries</li> <li>Experience with Google Analytics or Adobe analytics, Google Tag Manager (GTM), Looker, Contentsquare, Hotjar, FullStory, or similar platforms</li> <li>Familiarity with conversion rate optimization (CRO) and experimentation programs</li> <li>Working knowledge of SQL for data analysis</li> </ul> <p>&nbsp;</p>