The Role

What You'll Own

• Website experience ownership: Own the marketing website as a product. Define its roadmap, set clear goals for each page and journey, and continuously improve it across conversion, engagement, and experience quality. Diagnose where visitors drop off by device, geo, traffic source, and intent. Think in systems and user journeys, not individual pages.
• Experimentation program: Run a consistent experimentation cadence (typically 10–15 tests per quarter), prioritising high-impact opportunities on core user journeys. Proper sample sizing, guardrails, single-variable discipline. Weekly scale/kill/iterate decisions published to the team.
• Campaign & page direction: Define and ship landing pages for campaigns, GTMs, and vertical launches (2–3 new pages or 4–6 iterations per week). Own the experience end-to-end: information architecture, messaging hierarchy, social proof placement, and QA before anything goes live. Direct the Marketing Website Designer on visual execution and co-own the component library with them and the Website Engineer.
• Message-match for paid channels: Every ad lands on a page that continues the same conversation. Partner with Performance Marketers and the Creative Strategist to choreograph above-the-fold messaging, proof hierarchy, and CTAs to the audience segment and traffic source.
• SEO visitor experience: Work with the SEO Lead and Content team to ensure organic visitors land on pages built to convert, not just rank.
• Personalisation: Build dynamic experiences based on traffic source, visitor behaviour, geography, and logged-in/out status using Hightouch and Webflow’s logic layer.
• Global localisation: Adapt the marketing site for priority non-English markets. This means localised messaging, social proof, pricing presentation, and page structure that converts locally.
• Mobile experience & performance: Our marketing site is desktop-optimised. You’ll change that. Redefine information hierarchy, interaction patterns, and page structure for mobile-first visitors. Not just responsive layouts, but experiences built around how people actually browse and convert on their phones. Set and enforce performance budgets (LCP < 2.5s). Own the event schema in Amplitude, measurement governance, and match rate quality.

What You'll Bring

• 4+ years leading web experience, CRO, or growth at a product-led or SaaS company. You’ve both defined new digital experiences and optimised existing ones, with a track record of measurable conversion improvements you can point to and explain.
• A product mindset toward the marketing website: you treat it as a living product with a roadmap, not a collection of static pages. Experience defining campaign landing pages, logged-out product experiences, or dynamic web experiences. Not just A/B testing what already exists.
• Hands-on with modern web tooling and AI-assisted builders. You move fast by combining the right tools — visual builders, AI code editors, generative content tools — to bring ideas to life without waiting for engineers. You don't rely on others to execute your vision, and you adapt quickly as the stack evolves.
• Deep experience with product analytics (Amplitude or equivalent), experimentation platforms (Statsig or equivalent), and customer data platforms (Hightouch or equivalent).
• Comfortable with experimentation methodology. You understand statistical significance, know when data is telling you something versus nothing, and can design tests that produce actionable reads. You don’t need to be a statistician, but you need to be rigorous.
• You have strong taste in what makes a high-converting page, from messaging hierarchy to visual flow to proof placement, and can give precise, actionable feedback to designers. You know what a great page looks like before the data confirms it, and you won’t ship something that doesn’t meet the bar. You think in user journeys: ad → landing page → signup is one continuous experience.
• Builder mentality. You’d rather ship and learn than wait for perfect. You’re a high-leverage operator who can define the experience, direct the team, and use data to make fast decisions, supported by performance marketers and data partners who carry the deeper channel and statistical expertise.
• Strong opinions, loosely held. You have a point of view on what will convert, but you let the data decide.
• You build with AI, not just alongside it. You've used AI tools to generate copy and creative variants at scale, automate test ideation, accelerate personalisation logic, or build smarter web workflows. You don't wait for AI use cases to be handed to you — you identify them, build them, and ship them. This is a core operating mode, not a curiosity.

• Experience with international/localised web experiences.
• Knowledge of GTM and server-side tagging.
• Experience with Hex or equivalent for analysis and reporting.
• Strong UX sensibility. You can sketch a wireframe, write a detailed brief, and give precise visual feedback, even if you’re not the one pushing pixels.

Why this role, why now

Our Story

Where and How We Work

How we’ll help you thrive

• An annual wellbeing allowance to use on things like (but not limited to) fitness memberships, development courses, childcare, travel, charitable donations, pet insurance, home office set-up - the choice is yours!
• 100% coverage (and 80% for your dependents) of your monthly premiums for medical, dental, vision, disability and life insurance for US-based employees.
• Employer contribution towards your retirement.
• Generous time off for vacation, holidays, parental leave, volunteer time, and other categories.
• Employee stock option program - we want each and every employee to share in the company’s success.