WPP Media | Activation Specialist, Japan

<div class="content-intro"><p><strong>WPP is the trusted growth partner for the world’s leading brands.&nbsp;</strong></p> <p><strong>We unite cutting-edge media intelligence and data solutions, world-class creativity, next-generation production, transformative enterprise solutions and expert strategic counsel in a single company – powered by exceptional talent and our agentic marketing platform, WPP Open, to help our clients navigate change, capture opportunity and deliver transformational growth.&nbsp;</strong><br><strong>&nbsp;</strong><br><strong>We have been building the world's most valuable brands for 50 years and have global reach across 100+ markets, with deep local expertise.</strong><br><strong>&nbsp;</strong><br><strong>Our people are the key to our success. We're committed to fostering a culture of creativity, belonging and continuous learning, attracting and developing the brightest talent, and providing exciting career opportunities that help our people grow.&nbsp;</strong><br><strong>&nbsp;</strong><br><strong>For more information, visit <a href="https://eur02.safelinks.protection.outlook.com/?url=http%3A%2F%2Fwpp.com%2F&amp;data=05%7C02%7CErica.Durr%40wpp.com%7C9bf4566a65bc46a48ac008de749116ea%7C150b5e663d884dee83f6ed149b727a00%7C0%7C0%7C639076363668176216%7CUnknown%7CTWFpbGZsb3d8eyJFbXB0eU1hcGkiOnRydWUsIlYiOiIwLjAuMDAwMCIsIlAiOiJXaW4zMiIsIkFOIjoiTWFpbCIsIldUIjoyfQ%3D%3D%7C0%7C%7C%7C&amp;sdata=Q9juosud56XGLThSFZ1NpPZd6FXpJPxV74OeRZWoh%2B4%3D&amp;reserved=0" target="_blank">WPP.com.</a></strong><br><strong>&nbsp;</strong></p></div><p><strong>Activation Specialist</strong></p> <p>The Activation Specialist support the planning, execution, and optimization of digital media campaigns across search, social, and programmatic channels. This role focuses on hands-on campaign delivery, performance optimization, and data-driven analysis, while building strong platform knowledge and contributing to client success through effective digital activation.</p> <p>Reporting to the Digital Manager, you will work closely with internal teams and partners to deliver high-quality digital campaigns, gain exposure to leading platforms and technologies, and develop a strong foundation for growth in digital media and performance marketing.</p> <p><strong>3 Best Things About the Job:</strong></p> <ol> <li>Ownership of campaign performance and direct impact on client success.</li> <li>Opportunities to develop advanced skills in digital marketing.</li> <li>Collaborative work environment with exposure to leading industry tools and technologies.</li> </ol> <p><strong>Responsibilities:</strong></p> <ul> <li>Independently manage and execute digital campaigns across search, social, and programmatic platforms (Google Ads, Yahoo! Japan Ads, Bing Ads, major social platforms, and leading DSPs).</li> <li>Proactively optimize campaigns to achieve client KPIs.</li> <li>Conduct in-depth analysis and reporting, providing actionable insights.</li> <li>Contribute to campaign strategy development.</li> </ul> <p><strong>Goals:</strong></p> <p><strong>3 Months:</strong>&nbsp;Demonstrate proficiency in managing campaigns across all platforms and achieving performance targets.</p> <p><strong>6 Months:</strong>&nbsp;Lead campaign optimization strategies and contribute to innovative solutions for clients.</p> <p><strong>12 Months:</strong>&nbsp;Mentor junior team members and contribute to new business pitches.<br><br></p> <p><strong>What You'll Bring:</strong></p> <ul> <li>Bachelor's degree or equivalent experience in a related field (Media &amp; Advertising, Mass Communication, Digital Marketing, Computer Science preferred).</li> <li>1-2 years of experience in digital media or agency environment.</li> <li>Strong understanding of digital marketing concepts and platforms (Google Ads, Yahoo! Japan Ads, Bing Ads, major social platforms, and leading DSPs).</li> <li>Excellent analytical, creative thinking, and problem-solving skills.</li> <li>Proactive, highly motivated, and results-oriented, with a commitment to continuous improvement.</li> <li>Effective communication, teamwork, and time management skills.</li> <li>Highly organized and detail-oriented, responsive to deadlines and able to multitask.</li> <li>Fluency in business English and Japanese. Bilingual ability is a plus.</li> <li>Strong data analysis skills are a plus.</li> </ul><div class="content-conclusion"><p><strong>We believe the best work happens when we're together, fostering creativity, collaboration, and connection. That's why we’ve adopted a hybrid approach, with teams in the office around four days a week. If you require accommodations or flexibility, please discuss this with the hiring team during the interview process.</strong></p> <p><strong>WPP is an equal opportunity employer and considers applicants for all positions without discrimination or regard to particular characteristics. We are committed to fostering a culture of respect in which everyone feels they belong and has the same opportunities to progress in their careers.</strong></p> <h4><strong>Please read our Privacy Notice (<a href="https://www.wpp.com/en/careers/wpp-privacy-policy-for-recruitment">https://www.wpp.com/en/careers/wpp-privacy-policy-for-recruitment</a>) for more information on how we process the information you provide.</strong></h4></div>