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- Employment
- Full-time
About the role
The Impact you’ll make
- Develop and own an X (Twitter) content strategy.
- Write scroll-stopping hooks, threads, carousels/images, and lightweight memes that consistently go viral.
- Translate complex AI/ML concepts and product insights into clear, engaging, high-shareability content.
- Run a daily engagement playbook (replies, QTs, DMs, Spaces) to spark conversations and expand reach.
- Build relationships with relevant creators, communities, and micro-influencers; coordinate amplifications.
- Activate employee advocacy and founder voices to compound distribution.
- A/B test formats, hooks, posting times, and CTAs; rapidly iterate toward content–market fit.
- Maintain dashboards for impressions, engagement rate, profile clicks, CTR, and traffic attribution.
- Use UTM tagging and analytics to link X activity to site sessions, signups, and demo requests.
- Design threads and posts with clear CTAs that drive qualified clicks to key landing pages.
- Collaborate on landing page messaging to improve post-click conversion.
- Launch lightweight lead magnets or prompts tailored to our technical audience when appropriate.
- Keep tone on-brand for a technical audience while remaining conversational and timely.
- Monitor trends and social listening; navigate sensitive topics and reply dynamics with discretion.
- Coordinate with the team to ensure accuracy when referencing product capabilities or benchmarks.
Skills, Knowledge and Expertise
- Demonstrated, repeatable track record of generating viral tweets/threads on X (Twitter)
- Proven experience in owning X (Twitter) strategy, content creation, engagement, and analytics for a brand (ideally B2B tech/AI).
- Exceptional English copywriting for hooks, threads, and visuals; ability to simplify technical topics.
- X-native instincts: trendspotting, timing, reply game, and understanding of the social graph.
- Growth experimentation: A/B testing, rapid iteration, and data-driven decision-making.
- Storytelling and technical translation: turning complex AI/ML ideas into viral, accessible narratives.
- Analytics fluency: X Analytics, GA/Attribution tools, UTM discipline, and funnel reporting.
- Light creative skills: basic image/carousel creation and short-form video/snippet editing for native assets.
- Relationship-building: creator outreach, community management, and partnership cultivation.
- Bias to action, ownership, editorial judgment, and strong discretion in public conversations.
- Computer with at least 8GB RAM, an Intel i5 core processor/AMD Ryzen 5 Processor and up.
- Internet speed of at least 40MBPS
- Headset with an extended mic that has noise cancellation and a webcam
- Back-up computer and internet connection
- Quiet, dedicated workspace at home
- You’re obsessed with X (Twitter), live in the replies, and know how to engineer momentum and virality without gimmicks.
- You love testing ideas fast, learning from the data, and shipping multiple iterations daily.
- You’re comfortable with technical subject matter and can make it compelling to a broader audience.
- You’re scrappy, collaborative, and energized by startup pace and accountability to outcomes.
- You care about quality—high-signal content, ethical growth, and building a credible brand among experts.
- Remote position
- Must have a reliable internet connection and a quiet workspace
- Required to provide own computer with Intel Core i5 or something similar or higher operating system
- 40 hours per week
- Monday–Friday, 9:00 am–5:00 pm Mid East Time
- $8 per hour
- No benefits package included
Benefits
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